Press Releases
Innovation and engineering delivered to you electronically
We strive to include everything we can about the company on these pages. We also know it’s important to highlight the critical things that are newsworthy. This is why you won’t find us gushing over every little thing we’ve ever done as a company. We’ve been doing this a long time, we make innovative products, we talk about those products when necessary. This page captures those releases so you can review on your own time.
Rotary® to Showcase Winning Combination of Automotive Service Equipment at the 2024 NADA Show
MADISON, IN, January 10, 2024 — Rotary®, part of Vehicle Service Group® (VSG), a Dover company, will be exhibiting at the 2024 National Automobile Dealers Association (NADA) Show in Las Vegas, Nevada, from February 2-4. Located at booth #2401W in the Las Vegas...
Rotary Debuts Revolutionary, Patent-Pending, All-Vehicle Lift Arms at the 2023 SEMA Show
MADISON, IN, November 9, 2023 — Rotary®, part of Vehicle Service Group™ (VSG), a Dover company, debuted its new, patent-pending All-Vehicle (AV) lift arms at the 2023 Specialty Equipment Market Association (SEMA) Show in Las Vegas last week. The new arms are a...
Rotary® to Attend the 2023 SEMA Show in Las Vegas
MADISON, IN, October 18, 2023 — Rotary, part of Vehicle Service Group® (VSG), a Dover company, will be attending the 2023 SEMA Show in Las Vegas, Nevada, from October 31 through November 3. Rotary will be showcasing its commitment to “Serving the Shop” through a...
Rotary® to Attend 2023 APTA Expo in Orlando
MADISON, IN, October 3, 2023 — Rotary, part of Vehicle Service GroupSM (VSG), a Dover company, is happy to announce it will be attending this year’s American Public Transportation Association (APTA) Transform Conference & Expo in Orlando, Florida, from October...
Rotary Announces New “Serving the Shop” Blog Series
MADISON, IN, September 13, 2023 — Rotary®, part of Vehicle Service Group® (VSG), a Dover company, announces the launch of a new blog series as part of its commitment to Serving the Shop. In today’s rapidly evolving automotive landscape, staying at the forefront of...
Rotary Announces Arrival of Fully Automatic Air Conditioning Recharging Machines
MADISON, IN, March 29, 2023 — Rotary, part of Vehicle Service GroupSM (VSG), a Dover company, is excited to announce the arrival of its revolutionary line of fully automatic air conditioning diagnostic and recharging equipment. The Rotary R3AC Series A/C recharging...
Rotary Announces New Line of Fully-Automatic A/C Solutions
MADISON, IN, December 6, 2022 — Rotary, part of Vehicle Service GroupSM (VSG), a Dover company, is excited to announce the launch of its groundbreaking new line of fully automatic air conditioning diagnostic and recharging equipment through Rotary’s recently announced...
Rotary Partners with Global Diagnostics Leader TEXA to Expand Rotary’s Product Line Underneath the Hood
MADISON, IN, October 31, 2022 — Rotary, part of Vehicle Service GroupSM (VSG), a Dover company, is pleased to announce a new partnership with TEXA, a global leader in the design, development and production of diagnostic tools for the vehicle repair industry. The new...
Rotary Debuts New Mobile Advanced Driver Assistance System at the 2022 SEMA Show
MADISON, IN, October 31, 2022 — Rotary, part of Vehicle Service GroupSM (VSG), a Dover company, will showcase its new mobile Advanced Driver Assistance System (ADAS) solution this week as part of its “Serving the Shop” initiative at the 2022 SEMA Show in Las Vegas,...
Rotary to Attend 2022 SEMA Show in Las Vegas!
MADISON, IN, October 26, 2022 — Rotary and Chief Collision Technology, both part of Vehicle Service GroupSM (VSG), a Dover Company, are excited to announce their “Serving the Shop” program as part of the 2022 SEMA Show, November 1-4, at the Las Vegas Convention...
Perform Wheel Alignments Anywhere with Rotary’s New R1090 Pro 3D Alignment System
Still outsourcing wheel alignments or think there’s not enough space in your shop to add an alignment system? Rotary’s new R1090 Pro 3D Alignment System features a tower-free design and comes with a portable, space-saving cabinet that requires no dedicated bay, giving...
Rotary Launches 24/7 Virtual Support
Just in time for SEMA, Rotary is launching Rotary Virtual SupportTM, a service that will allow Rotary customers quick and easy access to everything they need to operate their wheel service and lift equipment. All new Rotary equipment will feature a QR Code decal that...
ARO22 Alignment Lift Wins 2021 PTEN Innovation Award
Rotary’s ARO22 Alignment Lift was recognized as a winner of PTEN’s 2021 Innovation Award in the lift category.
Rotary Rolls Out the New R1200 Leverless Pro Tire Changer
MADISON, Ind. (July 6, 2021) – Product innovation isn’t always easy, but for a company like Rotary that has been designing new products for nearly 100 years, they’ve learned a few lessons along the way. One is that the customers who use their products every day have a...
Rotary Introduces Tablet-Operated Wheel Alignment System
MADISON, Ind. (June 2, 2021) – Technology has made almost every aspect of vehicle maintenance more efficient and more precise, and wheel alignment technology is no different. While some wheel alignment systems can be a big investment in terms of both cost and space,...
Vehicle Service Group supports Prince of Peace Catholic Schools
Prince of Peace Catholic Schools recently hosted a FUN RUN Fundraiser during their annual Healthy Hilltopper program. Focused on promoting health and wellness among students in the community, the event raised more than $16,000! Dedicated to helping the kids in our...
Vehicle Service Group Helps Students Stay Warm and Healthy This Winter
Vehicle Service Group (VSG) helped students in Jefferson County, Indiana school districts stay warm this winter by donating hats and gloves to every elementary student in the county. The donation was part of VSG’s effort to give back for Giving Tuesday, a...
Vehicle Service Group announces expansion of its Madison, Indiana, facility
Madison, Ind., October 27, 2020 – Vehicle Service Group (VSG) is announcing a $7 million expansion to its Madison, Indiana, operation. The makeover will include a new paint line, improved manufacturing flow and greatly increased manufacturing capacity. Founded in...
Rotary Lift’s New ARO22 High-Capacity Alignment Lift Provides Flexible Repair Options
Rotary’s new ARO22 Alignment Lift now makes it easier for shops to service a wider range of vehicles. This lift is the highest capacity, open-front alignment lift on the market and can handle everything from passenger vehicles to larger work trucks.
Rotary Wins 2019 PTEN Innovation Award and People’s Choice Award
Rotary is proud to announce that its SPO20 won a 2019 PTEN Innovation Award in the heavy-duty two-post lift category, and the product was also honored as a People’s Choice Award winner.
New Rotary Lift MOD35 Flex Heavy-Duty Inground Lift Features Wireless Remote Control for Easier Lift Operation
otary Lift has added another remote-controlled heavy-duty lift to its lineup with the new MOD35 Flex powered by RedFire™, the industry’s only remote-controlled inground vehicle lift. The new model adds the convenience of wireless remote-control technology to the industry’s best-selling modular inground lift.
Remote Control or Column Control: Choice Is Yours with New Rotary Lift Flex Max Wireless Mobile Column Lift
Rotary Lift has expanded the industry’s only remote-controlled lift product line to make it even more versatile and convenient. Rotary Flex Max, powered by RedFire™, is a new wireless mobile column lift that can be operated by an exclusive remote control or via...
Rotary Lift Helps You ‘Tech the Halls’ of Your Shop
Video highlights gift ideas that improve productivity Rotary wants to help you lift holiday spirits – and the bottom line – in your shop this year with gift ideas any technician would love to find in a stocking. From laser swords (more on that later) to wheel lifts,...
New Rotary Inground Lift Makes Electric Vehicle Service Faster, More Efficient
Exlusive design provides wider space between plungers to simplify battery removal Rotary Lift’s new IG210W inground lift was designed specifically to help technicians more efficiently service electric vehicles, sports cars and exotic vehicles. It provides greater...
New Rotary Lift Heavy-Duty Two-Post Lifts Offer Greater Capacity, Versatility for Servicing Work Trucks and Cars
Patented Trio Arms’ three-stage design makes spotting easy and ergonomic Rotary Lift has launched its highest capacity two-post lifts to date with the introduction of the SPO16 and SPO20 lifts, both featuring award-winning Trio™ arms and available Shockwave™...
Rotary Lift assistPRO™ Service Expands Access to Free Tools
Customized shop layout drawings help account for vehicle lifts during design Anyone planning to build a new vehicle repair shop or expand an existing facility now has more accessibility than ever to Rotary Lift’s assistPRO™ free professional facility planning...
Cooperative Procurement Programs Are Getting More Popular:
Here’s What You Need to Know Competitive bidding ensures government agencies, educational institutions and other nonprofit organizations get fair prices from a range of manufacturers for the things they purchase. But it is a very time-intensive process. As a result,...
Why Should You Lower Your Lift to Its “Locks” Before Going Under It?
“90 Second Know How” video explains the necessity of this important step Before starting work on a vehicle elevated by a lift, technicians should make sure the lift is on its mechanical locks. But this doesn’t always happen. And when it doesn’t, it can be a costly...
Six Things to Consider When Choosing Alignment Equipment
Adding wheel alignment services has never been easier — or more profitable Increasing the revenue-generating power of your shop by adding wheel alignment services doesn’t need to be complicated, time-consuming or expensive. You just have to think ahead. Here are six...
Rotary R5000HD Wheel Aligner Makes Heavy-Duty Alignment Easy —and Profitable
Heavy-duty alignment improves bottom line for fleets and independents Growing numbers of fleets, truck dealers and independent repair facilities are interested in adding heavy-duty wheel alignment to their shops. There’s a low cost of entry for a service that can...
Need a lift?
When buying a lift, look beyond steel and hydraulics to consider the company that built it When in the market for a new car, truck or bus lift, it’s important to look past the lift equipment itself to the company that builds and stands behind it. Sure, evaluating...
Lift Accessories: Going Beyond the Bling to Get to the Bang (for your Buck)
Top 10 Best-Selling Accessories Predict What’s Hot in 2018 In general, accessories are like the exclamation point on an outfit – they help complement the base package and pull everything together. In the case of lift accessories, they go one step further than just...
Why Faster Is Better for Technicians, Shops and Customers
Your lift offers the greatest opportunity to improve service bay performance Faster service can make the shop and the technician more money, while also making customers happier. Of all the shop tools available, a vehicle lift offers the greatest opportunity for...
Learn How to Improve Truck Shop Efficiency with New Rotary Wheel Service Equipment and Lifts at Work Truck Show 2018
Suite of products on display designed for fleet operators of all classes of work trucks Rotary’s new line of wheel service equipment joins the most advanced mobile column lifts on the market to improve shop efficiency when servicing any work truck. At The Work Truck...
Mercedes-Benz USA Approves Additional Rotary Shockwave-Equipped Lifts for Mercedes-Benz Dealerships
Three models available for truck, bus and agricultural tires Mercedes-Benz USA has approved the Rotary® SM14SW Shockwave™-equipped four-post lift and the SPOA10SW Shockwave-equipped two-post lift for use in its North American Mercedes-Benz dealerships.With lift times...