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Heavy-duty insights from the global leader in heavy-duty lifts.


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The Automotive Lift Institute offers an online course called “Lifting It Right”. Based on the DVD sharing the same name, this class can be taken over the course of 90 days. Once you pass an online test you receive a certificate of completion to print and your record of the class is stored online. Visit ALI’s store front to save 5 dollars on this course during lift week.

Vertical Rise

ARTICLE

Installing a Platform Lift: 3 Things to Consider

For many shops, making the best use of floor space is a bit of a jigsaw puzzle. From where to store tools to how you can fit in the most bays, it all takes some planning... READ MORE



Video

Rotary V-REX

See the V-Rex Patent Pending internal stroke measuring make massive lifting movement mayhem, or in other words, it'll lift anything you want.

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WALK THE DINOSAUR!


V-Rex, Vertical rise platform liftasaurus.


Inground Lifts

ARTICLE

Mythbuster: "Facts" about choosing an inground lift that are actually wrong

Choosing the right inground lift for your shop is a huge decision, and there are numerous factors at play as you navigate the different options... READ MORE



Video

Rotary Spotlight: Bryan Taylor

Learn how Rotary Lift's are designed and made in Madison, Indiana.

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HEAVY DUTY LIFT RESOURCE GUIDE


Purchasing a new lift guide


Mobile Columns

ARTICLE

Keeping Your Fleet Running with Mobile Columns

Mobile lifts are convenient. They’re easy to learn how to operate, and moving them into place and adjusting them is a snap... READ MORE



Video

Rotary MCH18 Testimonial: Schneider Trucking

See how companies like Schneider National use the Rotary Lift® Mach series.

WATCH THE VIDEO



MOBILE COLUMN LIFT BUYERS GUIDE


Choosing the right mobile lift


Why a Lift?

ARTICLE

How your Heavy-Duty lift can save you money

When it comes to heavy-duty truck lifts, most shops think about the costs involved for purchase, installation, service, and training. What you might not realize is... READ MORE



Video

Raised in Madison: Don Parker Sales

For more than 25 years Don Parker Sales has been Pittsburgh's connection for Rotary Lifts. Learn how they are committed to the customer and why they believe Rotary Lifts are the best on the market.

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INSTALL IT RIGHT, LIFT IT RIGHT


Professional Installation is key!


Industry Leadership

ARTICLE

90 Second Know Hows

We offer videos based on commen asked questions on performing basic maintenance, trouble-shooting some common problems and tips for more effective usage... READ MORE



Video

Rotary Lift® Heavy Duty Product Line 2016

Rotary offers a wide range of Heavy-Duty automotive lifts. Here is a quick look at some of our best selling lifts.

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See which lifts would work best for you


See the leader in the industry at work.


Four Post

ARTICLE

Is your dealership ready for trucks?

Heavy-duty four-post lifts are especially appropriate for vehicles with a long wheelbase. Their drive-on capability gets the vehicle safely onboard and up... READ MORE



Video

18,000 lbs. is still in the realm of heavy-duty

Learn how you can transform your SM18 Rotary Lift into a fully functioning alignment lift.

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HEAVY DUTY 4 POST LIFT BUYERS GUIDE


Learn what to look for when choosing a lift.


Parallelogram

Product

The parallelogram lift system is convenient for facilities and technicians.

No column obstructions and a clear floor design allow for a productive work area. Numerous capacities and options make this lift an industry leader.... LEARN MORE



Brochure

If you're looking for ease of use, you found it.

See how this lift out-legs the compitition.

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INTERESTED?


Start a conversation with our heavy-duty team.


Wireless Setup

ARTICLE

Importance of Efficiency in Heavy-Duty Shops

Using equipment that’s well-built, reliable and speedy will make each step that much quicker. For example... READ MORE



Video

Mobile Column Wireless on another level

There’s no excavation required with above-ground mobile lifts, and you can power some of them with 110V battery power.

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HD REFERENCE GUIDE


How to choose the right heavy-duty lift.


Madison, IN – where Every Day is Lift Day

From the day our founder invented the first hydraulic lift in 1925 through the day that we manufacture your new piece of equipment, we have only one goal in mind: to build a quality lift that will serve your shop for years to come. You see, we take pride in our work, so you can take pride in yours.

Designs that work, ISO-9001 manufacturing processes, lifts that are tested to outperform the daily rigors of shop use, 400 Indiana-based employees who care and a company that stands behind its products, its distributors and its customers. That’s what it means to be Raised in Madison. And that’s what you get when you buy a Rotary Lift.


Welcome to the family