For nearly 90 years Rotary Lift® has been the recognized leader in vehicle lifts. This legendary reputation has set the standard for quality, durability, reliability and attention to safety throughout the automotive service market.

A vehicle lift is the centerpiece of most service and repair bays. As an integral part of vehicle maintenance and repair tasks, it is used more times every day than just about any other piece of shop equipment. The market’s need for a lift product that they can trust has led to more Rotary Lift products used in vehicle repair shops throughout the world than any other brand.

With an uncompromising commitment to product quality, testing and safety, Rotary is the world’s most trusted lift. A founding member of the Automotive Lift Institute, Rotary is also the only US lift manufacturer certified to ISO 9001 quality standards.


Meet Rick Hoskins

Rick Hoskins Rotary Employee

When you invented the lifts that have been used for over 90 years it pays to have experience supporting those same lifts today.  That's why we want you to meet Rick Hoskins, welder with Rotary Lift.  Over the last 40 years, Rick has personally seen thousands of our lifts ship out the door, and has a vast knowledge of how they were built.  Rick is committed to keeping your lift up and running by producing parts that are no longer mass produced.  With this type of support why would you trust anyone else?  Meet the team that has their fingerprints all over our success, along with yours.  See what being "Raised In Madison™" means to them and why it should matter to you.

Watch Rick's Video