10.30.2017 | North America’s Largest Transit Agency Orders 900 More Rotary Mobile Column Lifts
After three months of customer testing, Rotary Mach™ MCH18 lifts come out on top

Rotary-Lift-MCH18-Mobile-Lifts

Madison, Ind. (October 30, 2017) – North America’s largest public transit agency has awarded a contract for 900 mobile column lifts to the continent’s largest lift manufacturer, Rotary Lift. The contract is for Rotary Mach Series MCH18 lifts, already a day-to-day staple and the lift model of choice within the customer’s maintenance facilities.

The transit agency conducted an exhaustive trial of the Rotary MCH18 mobile column lift side by side with some of its toughest competitors over a three-month period. The grueling testing took place under real-world conditions at the transit agency, in shop locations that operate 24 hours a day, seven days a week.

“Winning this contract is a testament to the Rotary Lift team that designs and builds the MCH18 mobile column lift in Madison, Indiana,” said Doug Spiller, heavy duty product manager for Rotary Lift. “The customer testing was second to none: they really put our mobile columns through the wringer. We are elated to have these 900 lifts join the more than 650 Rotary mobile columns already hard at work in the transit agency’s many bus depots.”

Rotary Lift’s MCH18 mobile column lift can be used in sets of two, four, six or eight identical columns. Each column has a rated load capacity of 18,000 lbs. and is available in wireless or wired configurations with AC or DC power. Lifting and lowering of all columns is automatically synchronized, with an exclusive intuitive control system on each column. The battery-powered MCH18 can raise a vehicle 70 inches in just 78 seconds.

The Rotary Lift MCH18 mobile column lifting system has been third-party tested and ALI certified to meet industry safety and performance standards. Like all Rotary Lift products, it is backed by the industry’s largest factory-trained distributor network providing unmatched local service and support.

The MCH18 is part of a broad portfolio of Rotary Mach Series mobile column lifts that includes the new MCH19 Flex and MCH14 Flex powered by Redfire™ wireless remote-controlled systems, as well as the MCH13 and MCH18 mobile column lifts that are fully controlled from any column.

For more information about Rotary Mach Series mobile column lifts, visit www.rotarylift.com/LIFTS/Mobile-Columns/, contact your local Rotary Lift distributor or call (800) 640-5438. You can also find Rotary Lift on Facebook, facebook.com/RotaryLift and Twitter, twitter.com/RotaryLift. For video, visit rotarylift.com/videos.

10.31.2017 | Easily Align Most Cars and Trucks on New Rotary XA14 Alignment Scissor Lift
Affordable scissor lift works with all alignment systems, including Rotary aligners


Rotary-XA14-with-Truck

Las Vegas (Oct. 31, 2017) SEMA Booth #10239 – The new Rotary® XA14 alignment scissor lift can handle four-wheel alignments on the broadest range of vehicles in its class, from subcompacts to work trucks.

“If it will fit in your bay, you can align it on the Rotary XA14 scissor lift,” says John Uhl, director of lift product management for Rotary parent company Vehicle Service Group.

Rotary unveiled its XA14 scissor lift today at the SEMA Show. The XA14 is compatible with any alignment system, including Rotary’s three light-duty, tower-free wheel aligners, the R1080 Baysaver 3D, R1070 CCD Pro, or R1060 CCD Shop. Learn more about the XA14 at www.rotarylift.com/Scissor-Lift/XA14/.

The XA14 scissor lift offers technicians maximum vehicle access with an open front and rear. It has a rated lifting capacity of 14,000 lbs. and an easily adjustable front radius gauge that can accommodate wheelbases from 85.5 inches all the way up to 193 inches — a greater range than any comparable scissor lift. An integrated rear slip plate allows lateral tire movement during adjustment.

The lift features a simple, robust design that contributes to an affordable purchase price and lower long-term maintenance costs. Operator controls are located in a compact console that can be installed on either side of the lift for maximum convenience.

The XA14 lift comes ready to work with radius gauges and two rolling jacks. It can be surface-mounted or recessed, based on customer preference.

The XA14 scissor lift expands Rotary’s line of alignment lifts. Only Rotary offers shops a choice of alignment lift styles that include scissor, four-post or the company’s exclusive vertical rise platform with space-saving Y-shaped legs. A local Rotary distributor can help determine the best lift and alignment instrumentation for a shop’s specific needs.

“Many shops prefer scissor-style lifts for alignments,” explains Uhl. “With the addition of the XA14 scissor lift to our lineup, now all the lifts in the shop can be Rotary lifts.”

For more information about the XA14 alignment scissor lift or any other products in Rotary’s full line of lifts, alignment instrumentation and wheel service equipment, stop by SEMA Show booth #10239, visit www.rotarylift.com or call (800) 640-5438. You can also find Rotary Lift on Facebook, facebook.com/RotaryLift, Twitter, twitter.com/RotaryLift, and at The Blueprint blog, blog.rotarylift.com.
                                                 

10.31.2017 | Rotary Tower-Free Wheel Aligners Are Fast, Easy, Accurate and Affordable
Alignment doesn’t have to be complicated or expensive with new Rotary equipment


ROTARY-LD-ALIGNERS

Las Vegas (Oct. 31, 2017) SEMA Booth #10239 – Rotary introduces a full line of wheel alignment equipment that’s fast, accurate and easy to operate, plus has no minimum bay size requirements and can be used anywhere in the shop. And it’s affordable.

“Rotary has eliminated the restrictions that come with a lot of alignment equipment,” says Rob Dabrowski, vice president of wheel service equipment for Rotary parent company Vehicle Service Group. “We’ve done away with the need for a huge tower installed at the front of an alignment bay, which frees up workspace. At the same time, we’ve made our equipment really easy to use because you shouldn’t feel like you need an advanced degree to run a simple alignment machine.”

Rotary wheel alignment systems include the R1080 Baysaver 3D, R1070 CCD Pro and R1060 CCD Shop. All three are completely mobile and can be used with any alignment lift, including Rotary’s new XA14 alignment scissor lift, Y-LiftÔ vertical rise platform lift or AR Series four-post lifts, including Shockwave-equipped models. Learn more about Rotary wheel alignment systems at www.rotarylift.com/Wheel-Service/Wheel-Alignment/.

One of the most noticeable features of all Rotary aligners is that they don’t require a tower at the front of the bay. As a result, shops gain five to eight feet of additional workspace in traditional alignment bays or they can shrink their alignment bay size. Each portable aligner console can be positioned anywhere for ultimate convenience. Data is transmitted wirelessly directly from the measuring heads to each other and the control unit.

The R1080 Baysaver 3D high-performance wheel aligner provides automatic camera positioning and target recognition. It features patent-pending 3D targets with exclusive Solid Vision Technology that eliminate the need for runout compensation, are extremely lightweight and have no electronic components inside, so they require no maintenance. The R1080 also comes with self-centering three-point, quick-locking tire clamps. It can provide an alignment reading in as little as eight seconds and works at any height.

The R1070 CCD Pro displays programs and data in easy-to-use 3D graphics that guide the technician through the measuring process step by step. Synoptic LED signal repeaters on each CCD measuring head ensure uninterrupted data transmission. The mobile control unit cabinet contains a powerful PC, printer and monitor, as well as special supports to store and recharge the measuring heads. 

The R1060 CCD Shop controls all the characteristic angles of both axles using four measuring heads with eight CCD sensors. The mobile control unit cart provides convenient storage for the computer, printer, monitor, battery charger, clamps and accessories. The R1060 CCD Shop’s Vehicle Spoiler Program is automatically activated to perform a simplified procedure to measure sports cars and those with tuned bodies.

For more information about the full line of Rotary alignment equipment, tire changers and wheel balancers, visit www.rotarylift.com/Wheel-Service/ or call (800) 640-5438.

You can also find Rotary on Facebook, www.facebook.com/RotaryLift, Twitter, twitter.com/RotaryLift, and at The Blueprint blog, blog.rotarylift.com.

10.30.2017 | North America’s Largest Transit Agency Orders 900 More Rotary Mobile Column Lifts
After three months of customer testing, Rotary Mach™ MCH18 lifts come out on top


Rotary-Lift-MCH18-Mobile-Lifts

Madison, Ind. (October 30, 2017) – North America’s largest public transit agency has awarded a contract for 900 mobile column lifts to the continent’s largest lift manufacturer, Rotary Lift. The contract is for Rotary Mach Series MCH18 lifts, already a day-to-day staple and the lift model of choice within the customer’s maintenance facilities.

The transit agency conducted an exhaustive trial of the Rotary MCH18 mobile column lift side by side with some of its toughest competitors over a three-month period. The grueling testing took place under real-world conditions at the transit agency, in shop locations that operate 24 hours a day, seven days a week.

“Winning this contract is a testament to the Rotary Lift team that designs and builds the MCH18 mobile column lift in Madison, Indiana,” said Doug Spiller, heavy duty product manager for Rotary Lift. “The customer testing was second to none: they really put our mobile columns through the wringer. We are elated to have these 900 lifts join the more than 650 Rotary mobile columns already hard at work in the transit agency’s many bus depots.”

Rotary Lift’s MCH18 mobile column lift can be used in sets of two, four, six or eight identical columns. Each column has a rated load capacity of 18,000 lbs. and is available in wireless or wired configurations with AC or DC power. Lifting and lowering of all columns is automatically synchronized, with an exclusive intuitive control system on each column. The battery-powered MCH18 can raise a vehicle 70 inches in just 78 seconds.

The Rotary Lift MCH18 mobile column lifting system has been third-party tested and ALI certified to meet industry safety and performance standards. Like all Rotary Lift products, it is backed by the industry’s largest factory-trained distributor network providing unmatched local service and support.

The MCH18 is part of a broad portfolio of Rotary Mach Series mobile column lifts that includes the new MCH19 Flex and MCH14 Flex powered by Redfire™ wireless remote-controlled systems, as well as the MCH13 and MCH18 mobile column lifts that are fully controlled from any column.

For more information about Rotary Mach Series mobile column lifts, visit www.rotarylift.com/LIFTS/Mobile-Columns/, contact your local Rotary Lift distributor or call (800) 640-5438. You can also find Rotary Lift on Facebook, facebook.com/RotaryLift and Twitter, twitter.com/RotaryLift. For video, visit rotarylift.com/videos.

10.03.2017 | Rotary Wheel Service Equipment Road Show Hits the Highway
Demo truck offers hands-on experience with Rotary wheel balancers, tire changers and alignment systems


Rotary-Wheel-Service-Road-Show-Truck

Madison, Ind. (Oct. 3, 2017) – The Rotary® Wheel Service Road Show will hit the highway this month to give customers a hands-on opportunity to operate Rotary’s new tire changers, wheel balancers and wheel alignment systems. 

The Rotary Wheel Service Road Show truck will travel to Rotary distributor locations, regional shows and other events in Illinois, North Carolina and Indiana in October, with more stops to follow.

The truck is properly equipped so the electric-powered equipment can be set up and operated in most locations, weather permitting. Audience participation is key, and rather than just watching a traditional demo, customers will be encouraged to operate the equipment themselves to experience first-hand the unique built-in technology, productivity and safety features of Rotary wheel service equipment.

“We really want people to get their hands on Rotary wheel service equipment so they can see for themselves how different and easy-to-use it is,” says Scott Field, Rotary Wheel Service Road Show coordinator. “I’m excited to bring our equipment directly to our customers, answer their questions and help them use our tire balancers, changers and wheel alignment systems.”

The Rotary Wheel Service Road Show will feature these products:


Tire Changers


R501N Heavy-Duty Speedchanger

R1150 Leverless

R146 Swingarm Pro

Wheel Balancers


R155 Pro 3D

R544 Pro Truck 2D

Wheel Alignment Systems


R1080 Baysaver 3D

R1060 CCD Shop

“Our plan is to introduce as many customers as we can to this incredible equipment,” added Field. “I encourage everyone who is interested in a visit to contact their local Rotary distributors.”

The Rotary Wheel Service Road Show schedule will be updated regularly in the Events tab of Rotary’s Facebook page: www.facebook.com/pg/RotaryLift/events/.

For more information about the full line of Rotary wheel service equipment, visit www.rotarywheelservice.com or call (800) 640-5438.

You can also find Rotary on Facebook, www.facebook.com/RotaryLift, Twitter, twitter.com/RotaryLift, and at The Blueprint blog, blog.rotarylift.com.

10.02.2017 | Are Mobile Column Lifts Right for Your Shop?
Five factors to consider before you buy


Rotary-mobile-column-horizontal

Madison, Ind. (Oct. 2, 2017) – The versatility of mobile column lifts makes them increasingly popular with a wide range of customers, including fleets, car and truck dealers, and independent shops. But that doesn’t mean they’re the right choice every time. Rotary Lift, North America’s largest lift manufacturer, offers five tips to determine if mobile column lifts are right for your next lift investment.



Look at the vehicles you want to lift. Mobile column lifts are available with capacities from as low as 13,000 lbs. all the way up to nearly 19,000 lbs. per column. They can be used in sets of two, four, six or eight columns, with a total lifting capacity ranging from 26,000 to more than 150,000 lbs. That means you can use a mobile column lift to pick up most trucks, buses, RVs and other heavy-duty vehicles. If most of your business is in heavy-duty vehicle service, they can be a great choice. If you are looking to expand from light-duty into medium-duty or heavy-duty work, a mobile column lift is a solid choice, especially with the addition of adapters that make it possible to use a pair of mobile columns to lift trucks by the frame. For a shop that does mostly automotive and light-duty truck work, a mobile column lift may be more lift than you need.

Assess the services your shop performs. The type of services your facility performs – and will perform in the future – is one of the most important factors in choosing the right lifts. Mobile column lifts are the most versatile of all heavy-duty lifts and can be used for most maintenance and repair tasks. However, it does take a little time to move and configure the columns vs. other types of lifts. If your shop depends on quick service and turnaround, an inground or drive-on lift may be a better choice. Similarly, mobile column lifts can’t be used for certain tasks, like alignments, and are more challenging to use to do wheel and brake work. Another lift style may be preferable for these tasks.

Evaluate available space. It’s important to consider your shop’s available space, traffic flow, vehicle lengths and turning radius. If space is limited, mobile column lifts can be a good choice because, unlike fixed lifts, they can be moved as needed throughout the shop or even outside, enabling you to turn empty space into revenue-generating repair, inspection or wash bays. You do need to have a dedicated area to store the lifts when not in use, as well as outlets to charge the column batteries.  

Consider workplace efficiency. Mobile column lifts allow for an open floor plan, meaning less clutter for technicians to navigate and a cleaner-looking shop. Optional features like battery-powered and wireless units remove tripping hazards, and remote-controlled lifts can provide better visibility to the entire vehicle during the lifting process. Techs do have to take time to correctly set up the columns, and wired models will have cables on the floor that stretch between columns.

Understand the overall cost of ownership. Mobile column lifts generally have the lowest upfront cost of any heavy-duty lift, plus there are no installation costs. However, when comparing the cost of lifts, it’s imperative that you consider the overall lifetime value and choose a manufacturer that has the reputation and financial stability to be around for the life of your lifts. Top-quality manufacturers will provide superior support and offer products through distributors who are fully equipped to provide installation, service, inspections and repairs to minimize any downtime.


 

“For most shops, vehicle lifts are an investment that will affect revenue and uptime for years to come,” says Doug Spiller, Rotary Lift heavy-duty product manager. “Don’t make your decision lightly. I always encourage shop owners and managers to talk to their colleagues and ask manufacturer reps for references from businesses similar to their own. Find out which lift works best for them and what kind of support they are getting from the manufacturer; then consider your space, service needs and overall budget.”

Rotary offers a free Buyers Guide: Mobile Column Lifts that examines important features and considerations to help owners and operators determine if mobile column lifts are right for their shops. To download the free guide, go to www.rotarylift.com/LIFTS/Mobile-Columns.

To learn more about Rotary’s complete line of heavy-duty lifts, visit www.rotarylift.com/Heavy-Duty-Lifts, contact your local Rotary Lift distributor, call (800) 640-5438 or visit Rotary booth #3469 during APTA Expo at the Georgia World Congress Center in Atlanta Oct. 9-11.

You can also find Rotary Lift on Facebook, facebook.com/RotaryLift and Twitter, twitter.com/RotaryLift. Videos are available at rotarylift.com/videos.

09.21.2017 | Rotary to Showcase Lifting Innovations for the Transit Industry at APTA Expo
New heavy-duty wheel service equipment also on display


Rotary-Lift-APTAMadison, Ind. (Sept. 21, 2017) – Rotary, North America’s largest lift manufacturer, will feature industry-leading mobile column, platform and inground lifts for the transit industry at next month’s APTA Expo. Rotary will also introduce its heavy-duty wheel service equipment in booth #3469.  APTA Expo will be held Oct. 9 – 11 at the Georgia World Congress Center in Atlanta.

“APTA Expo is an exciting opportunity for Rotary to demonstrate our Buy America-compliant and game-changing products to the transit market,” says Doug Spiller, Rotary heavy-duty product manager. “Agencies have unique issues with low-floor and hybrid buses, and our cutting-edge vehicle lifts can solve problems, improve productivity and efficiency in their facilities. The addition of wheel service equipment to our line-up means agencies can get what they need from a single supplier.”

Expo attendees can check out these new products in the Rotary booth:


The industry’s only wireless remote-controlled mobile column lifts, the Mach™ Flex powered by RedFire™, provides unprecedented visibility when lifting long vehicles.

The V-REX vertical rise, drive-on platform lift designed to take on the biggest, heaviest vehicles without a whimper.

A patent-pending precast concrete vault system that makes it possible to install inground hydraulic lifts faster and in difficult soil conditions. 

The MOD35 environmentally friendly inground lift, the world’s best-selling heavy-duty inground lift family, is the workhorse for the transit industry.

The compact R501N Speed Changer HD tire changer that enables a technician to dismount and mount a truck tire in just 30 seconds.

The versatile R544 Pro Truck 2D wheel balancer, with self-calibration and self-diagnostic features to handle any wheel in a bus garage.

                                                               
To learn more about Rotary’s full line of heavy-duty vehicle lifts and wheel service products, stop by Rotary booth #3469 at APTA Expo, visit www.rotarylift.com, contact your local Rotary distributor or call (800) 640-5438. You can also find Rotary on Facebook, facebook.com/RotaryLift and Twitter, twitter.com/RotaryLift. Videos are available at rotarylift.com/videos.

09.18.2017 | Rotary Lift Re-Energizes Rotary Jack Character
1940s-era mechanic represents Rotary commitment to quality and service with a smile


Rotary-Jack-Is-Back

Madison, Ind. (September 18, 2017) – After a 75-year hiatus, Rotary Jack™ is back. Complete with the pinstriped coveralls, bow tie and peaked cap mechanics wore in the 1940s, the smiling Rotary Jack character will once again present the technician’s point of view for Rotary products.

Back in the day, Rotary Jack was used in literature, ads and other print applications to point out all of the features of a Rotary Lift product. He embodied product excellence, value, and experience – all of the qualities Rotary still represents today.

“Digging through the archives to do a Rotary pictorial history for the website, the marketing team ran across Rotary Jack and just fell in love with him,” said David Fischmer, director of marketing for Rotary parent company Vehicle Service Group. “Like the Rotary products he represents, Jack has stood the test of time. Everything he represented back then is still who we are today, so we are dusting off the character a little bit and bringing him back.”

Rotary Jack will make his first appearance on the Rotary Wheel Service Road Show truck that will soon be touring the country.

“The phrase ‘Rotary Jack says…’ will play a role in Rotary promotions in the near future,” added Fischmer. “He’s a fun way for us to draw attention to the benefits of Rotary products from the technicians’ perspective.”

To see historical print promotions that featured Rotary Jack, visit www.rotarylift.com/Raised-In-Madison/Innovation.aspx#s1941. For more information on Rotary lifts and wheel service equipment, visit www.rotarylift.com, contact your local Rotary Lift distributor or call (800) 640-5438. You can also find Rotary on Facebook, facebook.com/RotaryLift and Twitter, twitter.com/RotaryLift. Videos are available at rotarylift.com/videos.

09.14.2017 | Rotary Introduces Broad Line of Professional Tire Changers
Cutting-edge technology and functionality to fit every bay and budget


Rotary-Lift-MCHF14-Mach-Flex-Remote-Control

Madison, Ind. (September 14, 2017) – Rotary® introduces a broad line of professional tire changers to meet any automotive repair shop’s needs. The line includes leverless, tiltback and swing-arm models, all offering cutting-edge technology and the rugged durability professionals have come to expect from Rotary.

Rotary offers five different tire changers to provide the best functionality for every budget.


R1150 Leverless: Using patented technology, the R1150 is a high-performance, true leverless tire changer that offers a safe and efficient way to change a wide variety of tires and wheels. Featuring the patented Auto-Touch™ Function, the risk of marring a wheel or damaging a bead is non-existent because all contact with the tire and wheel is made on durable, non-abrasive components. The R1150 can handle the most challenging tire and wheel combinations and is great on low-profile and run-flat tires, as well as exotic rims and other specialty jobs. The R1150 can handle a rim capacity range of 10 to 30 inches and a maximum tire width of 15 inches. Video: https://vimeo.com/205236513.

R145 Tiltback: A top-of-the-range model with a double-acting bead breaker cylinder, the R145 Tiltback is designed to work on low-profile and large-sized steel or alloy rims. Featuring an extra-wide heavy-duty frame, the pneumatically tilting column ensures peak rigidity to prevent rim damage. The R145 has a rim clamping capacity range of 10 to 28 ½ inches and a maximum tire width of 17 inches. Video: https://vimeo.com/207806096.

R145D Tiltback VSC: Featuring an innovative electric motor inverter, the R145D is an automatic tire changer that provides the ability to regulate the table top rotation speed, reducing the stress on the bead to avoid damaging the tire. Designed for large and wide tires, the R145D is equipped with the Fast Inflation (FI) configuration for tubeless tires.

R146 Swingarm Pro: Designed for the high-volume tire center, the R146 high-performance model provides the torque necessary for today’s difficult assemblies. The large and reinforced frame adds greater rigidity to the structure and table top, and the gear box is installed between two steel plates to avoid flex during operation. The extra height of the vertical post and tool shaft allow operation on wheels with a maximum width of 15 inches and a rim clamping capacity range of 10 to 28 ½ inches.

R1401 Swingarm Shop: Offering top quality at an entry-level price, this heavy-duty swing arm structure guarantees proper working conditions for every job. The exclusive 110v single-speed motor provides needed torque and the rigid self-centering chuck with a wide clamping range handles a variety of needs. The R1401 is equipped with a galvanized, double-operating bead breaker cylinder and is suitable for tires with a maximum width of 12 inches.

 

“Rotary didn’t invent the tire, but we certainly know how to service it,” says Rob Dabrowski, vice president of wheel service equipment for Rotary parent company Vehicle Service Group (VSG). “With a tire changer to suit every budget and volume of business, Rotary continues to offer the technology, productivity and safety features shops need and expect from us.”

Learn more about choosing the right tire changer for your shop with Rotary’s exclusive Tire Changer Buyers Guide available for free download. For more information about the full line of Rotary wheel service equipment, including tire changers, wheel balancers and alignment equipment, visit www.rotarywheelservice.com or call (800) 640-5438.

You can also find Rotary on Facebook, www.facebook.com/RotaryLift, Twitter, twitter.com/RotaryLift, and at The Blueprint blog, blog.rotarylift.com.

09.05.2017 | Rotary Lift® Expands Mobile Column Lift Line-up with Exclusive New 14,000 lbs. Capacity Remote-Controlled Lift
Rotary now offers mobile columns with 13,000, 14,000, 18,000 and 18,800 lbs. capacity


Rotary-Lift-MCHF14-Mach-Flex-Remote-Control

Madison, Ind. (Sept. 5, 2017) – Rotary Lift, North America’s largest lift manufacturer, has expanded its extensive product line-up to make it even easier for fleets and repair shops to choose the right mobile column lift for their needs. Rotary introduces the Mach™ 14 Flex powered by RedFire™, a wireless, remote-controlled mobile column lift with a rated lifting capacity of 14,000 lbs.

The versatile MCHF14 Flex is available in configurations of two, four, six or eight columns, providing a lifting capacity of 28,000 lbs. per axle and up to 112,000 lbs. total. It can be used to lift most medium-duty and heavy-duty vehicles. It replaces the MCHF13 FLEX, which had been the lowest-capacity lift in the Rotary Mach™ Flex powered by RedFire™ family of remote-controlled lifts.

Rotary Lift now offers mobile column lifts with available lifting capacities of 13,000, 14,000, 18,000 and 18,800 lbs. Customers can choose between wired and wireless communications, as well as remote-control vs. column controls. Rotary’s patent-pending remote-control technology is available for the Mach 14 and Mach 19 Flex models. Using the remote, technicians can control the synchronized mobile columns from anywhere in the service bay, providing them the freedom to walk around the vehicle and the bay to check for any issues while lifting.
                                                                                   

“Mobile column lifts are incredibly popular because they’re so easy to buy and start using right away to service a wide range of vehicles,” says Doug Spiller, Rotary Lift heavy-duty product manager. “Adding the Mach 14 Flex to our mobile column line gives customers the option of a mid-capacity lift with all the latest technology, including Rotary’s exclusive remote control. Our unmatched network of factory-trained distributors can work with customers to evaluate which lift is best for their specific needs.”

The MCHF14 FLEX features a simple joystick control for two speeds of up and down movement, and a lower-to-locks button. Rotary’s patent-pending LockLight™ technology is built right in, illuminating a green light on top of each column when its mechanical locks are engaged.

Setup is fast and easy as the remote control guides the user step by step, eliminating the need to stay at each column to sync it before moving to the next. An auto resume feature makes using a previous configuration as simple as a push of the button.

The MCHF14 FLEX is battery-operated with an onboard charger, so no cords are needed in the bay. Software updates can be implemented without cords, keys, chips or even opening the lift panel.

All Rotary Lift Mach Series mobile column lifts feature built-in forklift pockets and a spring-loaded steering and braking system. Easy-to-move adjustable forks improve set-up time without the need for reducer sleeves.

The Rotary Lift MCHF14 Mach Flex mobile column lifting system is third-party tested and ALI certified to meet industry safety and performance standards. Like all Rotary Lift products, it is backed by the industry’s largest factory-trained distributor network providing unmatched local service and support.

To learn more about the MCHF14 Mach Flex mobile column lift, visit www.rotarylift.com/LIFTS/MCH14-Flex/, contact your local Rotary Lift distributor or call (800) 640-5438. You can also find Rotary Lift on Facebook, facebook.com/RotaryLift and Twitter, twitter.com/RotaryLift. Videos are available at rotarylift.com/videos.

08.07.2017 | Windy City Limousine and Bus Saves Time and Money with Rotary Lift
New mobile column lift helps reduce vehicle downtime and improve cost per mile


Rotary Lift Slashes Heavy-Duty  Inground Lift Installation TimePiotr Rog, fleet manager for Windy City Limousine and Bus in Chicago, recognized the value of a Rotary Lift Mach Series mobile column lift the first time his team used one last year.

They had a demo wireless Rotary MCH418 mobile column lift in the shop and decided to use it to perform a routine preventive maintenance service on an older coach. As the bus rose in the air, one of the tires on its tag axle slowly tilted out to the right. Once the bus was at working height and the lift was on its locks, the team walked underneath and quickly identified that the tie rod had dislodged.

“If a technician had checked that coach while lying on a creeper underneath the vehicle as usual, the tag axle wouldn’t have gotten off the ground, and he might not have noticed the problem,” Rog said. “It was an eye-opener.”

The team went on to run PMs on all the vehicles in the fleet, identifying additional issues that had previously gone undetected. With a rated load capacity of 72,000 lbs., the lift can handle even the largest buses in the fleet. Rog then told his boss, Windy City Limousine President George Jacobs, that he wanted to keep the Rotary lift.

When Jacobs signed the check, the sixth largest limo company in the U.S., as ranked by LCT Magazine,became one of the first to upgrade its maintenance shop with a heavy-duty lift.

“It was a big chunk of money for me to consider, but when I saw the advantages of using the lift, I thought, ‘This is really going to be spectacular,’” Jacobs explained. “To be able to lift our largest coaches at the push of a button is quite amazing. Buying a Rotary lift was an easy decision. It was great to find someone who was priced reasonably and also had what we considered to be the best product. I’m very pleased we did it.”

Using the new Rotary mobile column lift lets Windy City technicians perform more thorough inspections, giving them visibility to areas they couldn’t see when working on their backs, Rog said. They’re also able to handle jobs in-house that they used to have to send out, saving both time and money. Since buying the lift, Windy City’s list of vehicles down for repairs has shrunk from an average of 20 vehicles every day to just four or five on a given day, Jacobs said. And for a busy livery company, “The vehicles don’t do us any good if they’re sitting in the shop.”

Adding the lift has significantly improved shop productivity and cost per mile. Technicians can both diagnose and repair problems more quickly. For example, replacing an air dryer system on a coach while using a creeper used to take a tech around 90 minutes. Now it takes just 15 to 20 minutes using the lift. Technicians also need fewer breaks since they’re working more comfortably, Rog said.

“On the ground, you’re really limited in what you can see and do,” he said. “Nothing compares to having the bus up in the air.”

Jacobs recommends other fleets try Rotary Lift mobile column lifts for themselves.

“Our Rotary lift has taken us a step beyond the competition,” he said. “It helps us get vehicles repaired and back on the road quicker. I really believe that it’s a good product.” 

To learn more about Windy City Limousine and Bus’s experience with the Rotary Lift Mach Series mobile column lift, watch the video interview at www.rotarylift.com/LIFTS/Mobile-Columns/videos/WindyCity/. To discuss your shop’s lift needs, contact your local Rotary Lift distributor or call (800) 640-5438.

06.19.2017 | Introduces Professional Wheel Balancers for Shops of All Sizes, Budgets
From manual to automatic, Rotary balancers are easy to use and built to last

Rotary Wheel Balancers

Madison, Ind. (June 19, 2017) – Rotary® introduces a full line of professional wheel balancers to meet any automotive shop’s needs. The line ranges from a value-priced manual model to a sophisticated 3D electronic wheel balancer with microprocessor.

Rotary offers four tough, reliable wheel balancers for motorcycle, car, light truck, van, SUV and other vehicle wheels:

R180 Pro 3D Auto Wheel Balancer: The best wheel balancer you can buy. Equipped with automatic wheel dimension sonar and a laser rim profile scanner, this balancer provides perfect balancing with maximum speed and precision. It automatically detects the wheel dimension, scans the rim profile and selects the appropriate balancing program with no data input from the technician. A laser pointer shows exactly where to position weights. Large screen display uses icons for easy-to-follow guidance, including which weights to use. For wheels up to 176 lbs.  with 10- to 30-inch rims (automatic). Video: vimeo.com/204545049.
R155 Pro 3D Wheel Balancer: Well-equipped and easy to operate thanks to interactive inputs that guide the operator during the full balancing process. Includes automatic storage of distance and diameter and an internal data arm that provides quick selection and rim run-out measurement. Automatic start, with automatic stop of the wheel in the external unbalanced position. Laser line shows where to position weights, including hidden/split-spoke weights. Large screen display with simple icons. For wheels up to 154 lbs. with 10- to 30-inch rims (automatic). Video: vimeo.com/205940385.
R138 Shop 2D Wheel Balancer: An entry-level computerized balancer with a small footprint and low rotational speed. Automatic start and measurement of distance and diameter. Includes hidden weight program and large digital display. Equipped with a heavy-duty shaft and large offset for deep rims. For wheels up to 143 lbs. with 10- to 26-inch rims.
R122 Hand Spin Wheel Balancer: A budget-minded wheel balancer that offers many of the same performance characteristics of higher-priced machines. Precision balancing can be done at low rotational speeds using a hand crank or by manually spinning the wheel. Equipped with a pedal brake to stop rotation for positioning weights. Features an interactive, multifunction display screen. For wheels up to 143 lbs. with 10- to 26-inch rims.

“Rotary has a wheel balancer to suit every customer’s budget and volume of business,” says Rob Dabrowski, vice president of wheel service equipment for Rotary parent company Vehicle Service Group (VSG). “Our wheel balancers offer the technology, productivity and safety features shops need, in rugged equipment that’s built to last.”

06.19.2017 | Rotary Lift Slashes Heavy-Duty Inground Lift Installation Time Patent-pending installation method uses precast concrete vaults

Rotary Lift Slashes Heavy-Duty  Inground Lift Installation Time Madison, Ind. (June 19, 2017) – Rotary® Lift has developed a patent-pending installation method for heavy-duty inground lifts that drastically reduces installation time, can improve environmental protection and makes it possible to install the lifts in areas that were previously unavailable due to soil or groundwater issues. It can be used for new construction and lift replacements.

Heavy-duty inground lifts are typically installed in concrete vaults that are poured in place using temporary forms for each lift. Even modular lifts with their own containment vessels may be installed in concrete vaults in some areas, such as certain seismic hazard zones. Pouring these huge concrete containments on-site requires considerable investment in highly skilled personnel, time and construction material.

Rotary Lift’s new installation method eliminates the need to pour vaults in place by using precast concrete vaults instead. These vaults are made in advance at a concrete production facility where concrete is poured into a reusable mold and cured in a controlled environment to Rotary’s exact specifications. The finished vaults are then delivered to the job site ready to install.

The precast solution takes less than two days per lift installation instead of seven because there is less prep work required and no curing time or rework needed. It also reduces excavation requirements and improves safety since no one needs to enter the pit at any time during construction. Bad weather can cause major delays to cast-in-place projects, but precast vaults can be installed regardless of weather.

“Rotary Lift’s founder invented the vehicle lift back in 1925,” says Larry Kendall, CSI, facility planner with Rotary Lift parent company Vehicle Service Group. “For more than 90 years, we’ve continued to evolve and improve on all aspects of lift design, installation, use and maintenance to help our customers be more productive and efficient. Our new heavy-duty inground lift installation method addresses concerns our customers have about downtime during construction. It also provides peace of mind, since each vault is built to our precise specifications and comes with a certificate stating its strength and composition upfront.”

Customers can choose optional coatings for the inside and outside of their precast vaults to further protect the lifts against water, electrolysis and chemical attack.

The precast vaults can be used in areas with high water tables and some soil issues where pour-in-place installation is not possible, enabling customers to add inground lifts to these areas for the first time.

Rotary’s new installation method offers additional benefits for organizations seeking LEED (Leadership in Energy and Environmental Design) certification from the U.S. Green Building Council for their new or remodeled facilities. This installation method can be worth up to five LEED points: one for less site disturbance (because excavation is reduced), two for recycled material (used in the precast vaults) and two for construction waste management (eliminating the need for wood forms and other on-site construction materials).

Rotary’s exclusive precast installation method is available for virtually any heavy-duty inground lift, including Rotary Lift EFX60 scissor lifts, MOD Series modular inground lifts and traditional hydraulic lifts.

For more information about using a precast installation for your next heavy-duty lift project, contact Larry Kendall at (800) 650-5438 ext. 5627 or Doug Spiller, heavy duty product manager, at ext. 5526.

06.12.2017 | Rotary Provides Tips for Choosing the Best Heavy-Duty Inground Lift Choose the right inground lift for your application

Choosing a Lift to Handle Medium-Duty Trucks Madison, Ind. (June 12, 2017) – Axle-engaging inground lifts have been the top choice for heavy-duty maintenance operations for more than 80 years because they provide unmatched access to all serviceable parts of trucks, buses and other large vehicles and can be used to perform virtually any heavy-duty maintenance or repair task.

Heavy-duty inground lifts come in three basic lifting styles – standard (full-length pistons), modular (staged pistons) and scissor. Common among the three styles are the following benefits:

Dramatically speeds heavy-duty repair service.
Provides more working room around and under a vehicle.
Provides unobstructed access to all vehicle service areas, including sides and wheels.
Engages the vehicle by its axles, so wheels are immediately free as soon as the vehicle is raised.
Adjustable to accommodate a wide range of two-, three- and tandem-axle vehicles in a variety of wheelbase ranges.
Biofluid compatible.
Average 25- to 30-year service life.

Choosing the right inground lift for your application involves evaluating your budget, your facility and the vehicles you service. Rotary Lift, America’s largest lift manufacturer, provides expert guidance.

Standard: The original, basic inground lift offers the lowest upfront equipment price. Its hydraulic pistons are non-telescoping, so the lift requires the deepest continuous concrete finished pit, typically 9 feet deep. The pistons have the greatest oil displacement of the three inground lift styles. Rotary Lift offers standard electrical and chemical protection on the pistons, but not all manufacturers do. The power unit on a standard inground lift is the fundamental up, down, forward or back, with mechanical equalization and operator-controlled speed via the push button controls. The lift’s power unit can be mounted in the trench to save shop space, and controls can be either floor- or wall-mounted. It features a wheel spotting dish for axle positioning and a front jack with hydraulic adjustment. The standard is the only inground lift style that offers both recessed and non-recessed types of installation. When the jack saddles remain above ground, the typical drive-over clearance is just over 4 inches.

Scissor: From a budget standpoint, a scissor-style inground lift is the mid-range option. Instead of relying on larger pistons to lift the vehicle, inground scissor lifts utilize a collapsible scissor mechanism with many moveable parts and pivot points to minimize pit depth. Since the lifting components fold in on themselves, scissor lifts can be mounted in an economical finished concrete pit that is only about three feet deep. Scissor lifts require more maintenance than hydraulic pistons, and utilize the least amount of hydraulic fluid per cylinder. An upright control console allows technicians to operate the lift from a comfortable standing position. Computerized equalization and programmable wheelbase settings are available on some scissor lifts, representing a technology step up from a standard inground lift.

Modular: Introduced by Rotary Lift in 2002, modular inground lifts set the standard for environmentally friendly, easy-to-use design. They are entirely contained within a coated steel underground enclosure that protects the lift from corrosion, while preventing oil and shop fluids from entering the soil. The enclosure also reduces installation costs and allows for easy access when servicing the lift. Modular inground lifts are available with two or three synchronized multi-stage hydraulic cylinders to provide lifting capacity up to 105,000 lbs., which is more than any other heavy-duty inground lift. They can be operated at an upright console or, for even greater versatility, the Rotary Lift MOD35 Series inground lifts feature patent-pending pendant controls, letting technicians operate the lift from anywhere in the bay for more efficient spotting. The pendant’s joystick controls provide infinite variable speed control for positioning, raising and lowering the lift, as well as fine adjustment. The electrical console needed for MOD35 inground lifts can be mounted on a wall up to 100 feet away from the lift, freeing up about five additional feet of floor space in the bay. The most sophisticated models of modular inground lifts include multiple programmable vehicle settings, universal saddle adapters, automatic equalization and a clear floor design that provides a zero-clearance drive-through when the lift is in the down position. 

For personalized assistance in choosing the best heavy-duty inground lift for your application, contact your local Rotary Lift distributor or assistPRO™, Rotary Lift’s free facility planning service.

05.15.2017 | Choosing a Lift to Handle Medium-Duty Trucks Rotary Lift® provides tips to help choose a truck lift

Choosing a Lift to Handle Medium-Duty Trucks Madison, Ind. (May 15, 2017) – If you want to sell medium-duty trucks, your service department needs the right equipment to maintain them. Ford, Ram and GM dealers – and anyone else who services medium-duty trucks – should install at least one lift with a rated load capacity of 25,000 lbs. or more.

“OEMs want their dealers to be able to service what they sell,” says Doug Spiller, heavy-duty product manager for Rotary Lift. “Equipping your facility to properly service commercial vehicles can also lead to new revenue streams generated by supporting local fleets, municipalities, school districts and utilities.”

Dealer equipment programs include heavy-duty four-post and mobile column lifts for servicing medium-duty trucks. Rotary Lift, the largest lift manufacturer in North America, provides these tips to help choose which style of lift is best for a dealership’s needs and growth goals

Mobile Column Lifts

The easiest and most cost-effective heavy-duty lift to add to a service department is the versatile mobile column lift. A mobile column lift consists of two, three or four pairs of lifting columns that work together to pick up and raise a vehicle by its wheels. One column is positioned at each wheel of a vehicle, and then they are all synchronized using communication cables or wireless receivers to simultaneously raise the vehicle.

These portable lifts are easy for technicians to use. Battery-operated wireless models can be set up quickly in an available flat bay with no cords to connect or get in the way.

For dealers who anticipate only occasional truck service, mobile columns are easy to move and store so they don’t take up valuable bay space when not in use. Adding to their flexibility is the fact that after the vehicle is raised to an ergonomic working height, the technician can lower the vehicle onto a set of jack stands so the mobile columns can be removed and used in another bay. In this way, a single mobile column lift can be used to pick up vehicles in multiple bays.

Provide unobstructed access to the vehicle undercarriage — no arms, columns     or runways to get in the way.
Can lift virtually any vehicle configuration, including cars.
A clear floor under the vehicle provides easy access for tools and equipment.
No installation required. Can be used for most maintenance and repair tasks, including brake, tire and suspension work (with the use of jack stands).
Available in a variety of lifting capacities, battery-powered or plug-in, with wired or wireless communication.
Battery-operated lifts can be used in areas without power outlets.
Rotary Lift’s new Mach™ Flex powered by Red Fire™ mobile column lifts are operated by remote control, giving the technician full visibility and mobility around the vehicle while lifting.

Four-Post Lifts

A medium-duty four-post lift is basically a larger version of the same type of lift many dealerships already have in an alignment or quick-service bay. Fixed ops managers know how easy it is to use. Simply drive the vehicle onto the runways, which are then raised to get the vehicle up in the air quickly and efficiently. This drive-on capability makes four-post lifts well suited for quick service operations such as inspections, oil changes and lube jobs. Although the vehicle is initially supported by its wheels, rolling jacks can be added to the lift to engage the vehicle by its axles, so tire and wheel work can be performed. Because of space requirements, four-post lifts make the most sense if you have a dedicated bay available, or if you are expanding your existing facility or building a new one.

Other advantages of four post lifts:

Can accommodate cars, vans and light trucks, as well as commercial trucks.
Can be used for most maintenance and repair tasks.
Available in a variety of lengths and lifting capacities.
Can be equipped with rolling jacks for brake, tire and suspension work.
Can be equipped to perform alignments and front end adjustments.
Can be configured as drive-through, to further enhance productivity.
Fast installation.
Some offer additional features, like the ability to run the lift from any of the four posts.

Before investing in new equipment, especially in response to OEM vehicle changes or launches, make sure the lift you are considering has been approved by the vehicle manufacturer. Many OEMs recommend or even mandate which truck lifts dealers should install. In some cases, the OEM has worked with a lift manufacturer during the vehicle design process to determine how to best pick up the vehicle, especially in situations where the lifting points are difficult to reach.

Also, always make sure the lift is third-party tested and validated by the Automotive Lift Institute (ALI) to meet the current ANSI/ALI ALCTV lift safety and performance standard.

05.01.2017 | Rotary Lift Launches HDC36 Heavy-Duty Four-Post Truck Lift
Battery-powered lift is user-friend and fast

Rotary HDC36

Rotary® Lift has been granted United States patent 9,550,658 for its versatile Trio™ vehicle lift arms. This is in addition to U.S. patent 8,973,712, granted in 2015, which also covers aspects of the design. Trio arms are standard on Rotary Lift SmartLift® inground lifts and SPOA10 two-post lifts.

Rotary Lift introduces the 35,900-lb. capacity HDC36, the newest member of its HDC series heavy-duty four-post lifts. Technicians can conveniently operate the HDC36 from any post to raise a heavy-duty vehicle faster than other four-post lifts. Because it’s battery-powered, the HDC36 is easier to install, maintain and relocate than traditional four-post lifts.

“The Rotary Lift HDC36 four-post lift is the perfect solution for shops that are moving to vehicle lifts for the first time,” says Doug Spiller, Rotary Lift heavy-duty product manager. “Because it’s a drive-on lift, it’s easy for technicians to quickly get vehicles into position. And its 68-second rise time further minimizes the time they spend waiting to get to work.”

Unlike traditional four-post lifts that have controls located on a single post, the HDC36 features Rotary Lift’s patented control system on all four posts. As a result, technicians can run the lift from the nearest post at any time, improving productivity by minimizing the time they spend walking around the vehicle.

With no complicated or expensive electrical installation, no cables, chains or sheaves to maintain and fewer moving parts, the fully hydraulic HDC36 is less costly to install and easier to maintain than a traditional four-post lift. Each post is fitted with its own DC battery and an onboard charger that needs only a standard 110v electrical connection for charging. In the event of a power failure, these batteries permit the lift to still be raised or lowered.

The Rotary HDC36 is anchored to the shop floor using just a few wedge-style anchors per column. Environmentally friendly, the HDC36 requires no excavation or site preparation, saving time and money during the installation process. An optional mobile dolly kit permits the lifting system to be easily relocated or reconfigured.

Available in two lengths, the low-profile runways are built to handle a maximum wheelbase of 28 feet. The HDC36 features a 79-inch maximum rise to the top of the runways to provide ample working room for even the tallest technicians.

Optional accessories include 14,000 lb. and 22,000 lb. capacity rolling bridge jacks that lift the vehicle off its wheels for tire, brake and suspension work, and high-efficiency LED lighting for improved visibility. A shim kit is available for uneven floors.

The Rotary Lift HDC36 four-post lifting system is third-party tested and ALI certified to meet industry safety and performance standards. Like all Rotary Lift products, it is backed by the industry’s largest factory-trained distributor network providing unmatched local service and support.

To learn more about the Rotary Lift HDC36 four-post lifting system visit www.rotarylift.com/HDC-Series/HDC36/, contact your local Rotary Lift distributor or call (800) 640-5438. You can also find Rotary Lift on Facebook, facebook.com/RotaryLift and Twitter, twitter.com/RotaryLift. Videos are available at rotarylift.com/videos.

04.24.2017 | Rotary Receives Additional Patent on Trio™ Three-Stage Lift Arms
Versatile arms standard on best-selling SPOA10 two-post and SmartLift® inground lifts

Rotary Wheel Service

Rotary® Lift has been granted United States patent 9,550,658 for its versatile Trio™ vehicle lift arms. This is in addition to U.S. patent 8,973,712, granted in 2015, which also covers aspects of the design. Trio arms are standard on Rotary Lift SmartLift® inground lifts and SPOA10 two-post lifts.

The April 18 order makes it federal policy to promote and use American labor and goods. It also directs the federal government to fully enforce guidelines prioritizing the use of American firms and goods in federal projects, such as when buying lifts for federally funded transportation projects.

Trio Arms feature a proprietary three-stage design in a two-piece package that lets technicians choose from a wide range of easily adjusted adaptors for any application. The original three-stage arms introduced by Rotary Lift in 2005 (and widely copied) consist of three telescoping sections that slide inside of each other. The Trio arm design keeps the first two telescoping arm sections and replaces the third with a lightweight sliding adapter assembly integrated into the second arm.

This design lets technicians easily interchange truck adapters, round polymer adapters or three-position flip-up adapters depending on the job at hand. They can smoothly rotate the adapters 360 degrees and can slide them from a fraction of an inch to several inches along the lift arm for precise positioning. Trio arms also have a lower profile than traditional three-stage arms, providing greater clearance between the lift and the vehicle. This is especially important when servicing low-slung vehicles where other arms might make contact with body panels.

“Trio arms make it easier and more comfortable for technicians to properly set up a lift to reach the manufacturer’s recommended lifting points,” says John Uhl, director, light-duty product management for Rotary parent company Vehicle Service Group, and one of the inventors. “They can switch out adapters as needed and slide them into place with a minimum of time and physical effort. No other lift arm offers the fine adapter adjustment possible using our Trio arms.”

Trio arms were designed by Rotary engineers in Madison, Ind., and performance-tested to 20,000 lift cycles, which is the equivalent of 10 years of real-world use. All SmartLift inground lifts and SPOA10 two-post lifts are third-party tested and Automotive Lift Institute (ALI) certified to meet industry safety and performance standards. They are proudly built in Madison.

04.19.2017 | American Lift Manufacturer Rotary Lift Supports President Trump’s Buy American Order
More than 400 Rotary employees work in Madison, Indiana

Rotary® Lift, the U.S. company that launched the vehicle lift industry in 1925, supports President Trump’s Buy American, Hire American executive order.

The April 18 order makes it federal policy to promote and use American labor and goods. It also directs the federal government to fully enforce guidelines prioritizing the use of American firms and goods in federal projects, such as when buying lifts for federally funded transportation projects.

Rotary Lift employs more than 400 people in Madison, Indiana. This small town on the Ohio River is home to Rotary’s American headquarters and manufacturing facilities, as well as its engineering, product development, R&D, customer service, training, and sales/marketing teams. Rotary products are available through GSA contract #GS-07F-8953D, and several other government procurement programs, including NASPO ValuePoint (formerly WSCA-NASPO), NJPA, HGACBuy, CMAS, TXMAS, KCRPC and OGS.

“For more than 90 years, Rotary Lift has proudly built the world’s most trusted vehicle lifts here in the American heartland,” says Kirk Dawson, vice president of lifting equipment. “We have embodied the spirit of President Trump’s executive order since our company’s founding. To us, it’s always been a way of life and the right thing to do because we know making products in America is vital to our citizens and our economy. Quite simply, this is our home and we take seriously our responsibility to support the communities in which we live. When you buy a Rotary Lift product, you’re supporting American workers and their families.”

For several years, Rotary has highlighted its heritage and the hardworking employees responsible for its success through its Raised in Madison campaign. Visit the campaign website, www.rotarylift.com/Raised-In-Madison/, to see Rotary’s history of innovation, learn about the haircut that launched the industry, and hear from some of the dedicated people who design and build the lifts relied on by technicians around the world.

“Raised in Madison is about the quality, pride and craftsmanship that go into every one of our car, truck and bus lifts,” Dawson says. “It’s about Midwestern values, family, teamwork and a strong work ethic. It’s about doing the things that no other lift company does to give our customers the best possible equipment to do their own jobs. It’s about standing behind the lifts our customers stand under every day.”

02.24.2017 | Rotary Lift Expands Mach™ Flex Powered by RedFire™ Mobile Column Lift Lineup
See the unique remote control technology at TMC, CONEXPO and The Work Truck Show

Rotary Wheel Service

Rotary Lift has expanded its Mach™ Flex powered by RedFire™ remote-controlled mobile column lift line-up to include the MCHF13 FLEX. This smaller Mach Flex lift provides 13,000 lbs. capacity per column, making it an excellent choice for lifting medium- and heavy-duty vehicles. Technicians control the mobile column lift with Rotary’s patent-pending remote control, giving them the freedom to walk around the vehicle and the bay to check for any issues while lifting.

The Flex line-up also includes the MCH19 FLEX that provides 18,800 lbs. of capacity per column. Both systems are available in configurations of two, four, six or eight columns. Fleet managers and maintenance personnel can check out the new Rotary Mach Flex powered by RedFire at three upcoming trade shows: the TMC Annual Meeting & Transportation Technology Exhibition, Feb. 27-March 2 in booth #2945; CONEXPO-CON/AGG, March 7-11 in booth #G70013; and The Work Truck Show, March 14-17 in booth #421.

“Rotary Lift’s new Mach Flex powered by RedFire line of mobile column lifts sets a new standard in operation, performance and appearance,” says Doug Spiller, Rotary Lift heavy-duty product manager. “Customers really like its standard black paint and bold graphics package — it’s a good fit for our many customers who are turning their repair operations into premier showrooms of service. And now we’ve expanded the line with the new 13,000 lb. capacity MCHF13 to give our customers more flexibility and versatility with a lower capacity lift.” 

The MCHF13 Mach Flex comes packed with standard features, including:

Integrated vehicle height and weight gauges with digital display.

Patent-pending LockLight™ technology that shows at a glance whether the lift’s mechanical locks are engaged.

Joystick control for up and down (two speeds) movement.

Auto resume feature that makes using a previous set-up even faster.

99 system IDs (channels) to improve reception.

Two controller locating systems, including compatibility with Tile™ technology.

Ability to make software updates without cords, keys, chips or even opening the lift panel.

New column controls with ergonomically positioned metal buttons and pictograph information screen.

Larger, easier-to-read five-digit information display.

Battery-operated with onboard charger: No cords needed in the bay.

Easy-to-move adjustable forks improve set up time without the need for reducer sleeves.

Spring-loaded steering and braking system.

Protected hydraulic cylinder that does not require maintenance.

Forklift pockets for in-shop mobility.

Lower-to-locks button.

The Rotary Lift Mach Flex powered by RedFire mobile column lifting system is third-party tested and ALI certified to meet industry safety and performance standards. Like all Rotary Lift products, the MCHF13 Mach Flex is backed by the industry’s largest factory-trained distributor network providing unmatched local service and support.

01.23.2017 | Rotary® Introduces Full Line of Wheel Service Equipment
Rotary offers tire changers, wheel balancers and alignment equipment

Rotary Wheel Service

Rotary® has expanded its portfolio beyond vehicle lifts to include a full line of wheel service equipment, including tire changers, wheel balancers and alignment equipment. The Rotary Wheel Service Equipment line-up offers the latest technology designed to help technicians safely improve productivity when changing tires, balancing wheels of all sizes and performing alignments.

“Shops have trusted Rotary for more than 90 years,” says Rob Dabrowski, vice president of wheel service equipment for Rotary parent company Vehicle Service Group (VSG). “We know that technicians work most efficiently when they have the right equipment for the job. Like our vehicle lifts, Rotary wheel service equipment is the best there is. It’s manufactured to the highest standards and includes the productivity and safety features shops need to get jobs done right.”

Rotary Wheel Service Equipment will be showcased in Rotary booth #4637 at the NADA Expo Jan. 27-29, 2017, in New Orleans. Visit www.rotarywheelservice.com for more details about the full line.

You can also find Rotary on Facebook, www.facebook.com/RotaryLift, Twitter, twitter.com/RotaryLift, and at The Blueprint blog, blog.rotarylift.com.

01.16.2017 | Rotary Introduces the First Remote-Controlled Wireless Mobile Column Lift
New Mach™ Flex truck lifts are faster, more powerful and even more versatile

Madison, Ind. (January 16, 2017) – Rotary Lift has reinvented the popular wireless mobile column lift to make it even faster and more powerful for lifting any truck, bus or other heavy-duty vehicle. Rotary’s new Mach™ Flex powered by RedFire™ wireless mobile column lifting system puts the ability to lift more than 150,000 pounds right in the technicians’ hands with a patent-pending remote control. Using the remote control lets the technician move around the vehicle while operating the lift from anywhere in the bay for maximum visibility and flexibility.

4 Post Lift “Mobile column lifts are incredibly popular in a wide range of shops because they’re so flexible and easy to use to service virtually any vehicle,” says Doug Spiller, Rotary Lift heavy-duty product manager. “Rotary Lift already set the standard in the category with our Mach Series of mobile column lifts that are faster and easier to use than any others. Now, based on extensive customer input, we’ve improved just about everything a mobile lift has to offer. Mach Flex powered by RedFire lift systems are faster to set up, can lift more, and include as standard a number of safety and productivity-enhancing features that are either optional or not available on other lifts. All this comes at a competitive price on a heavy-duty lift made right here in Madison, Indiana.”

With Mach Flex, technicians are no longer tied down to operating the lift while standing at a single column. In some shops, especially those servicing buses or other long vehicles, two technicians often work together to operate mobile column lifts — one to run the lift and the other to walk around and check that everything is going smoothly. Thanks to Mach Flex’s industrial-grade remote control, a single technician can operate the lift while walking around the vehicle and the bay, keeping an eye out for any obstructions or other issues.

Setting up the Mach Flex lifting system is simple. The remote control guides the technician step by step, eliminating the need to stay at each column to sync it before moving to the next, which reduces setup time.

The MCH19 FLEX offers a new, higher lifting capacity of 18,800 pounds per column, enabling a set of eight columns to pick up vehicles weighing up to 150,400 pounds. Mach Flex lifting systems are available in configurations of two, four, six or eight columns.

Mach Flex is the first vehicle lift to have Rotary Lift’s patent-pending LockLight™ technology built right in. LockLight shows technicians, shop managers and anyone else in the shop at a glance whether the lift is resting on its mechanical load-holding locks. If a vehicle is in the air and the Mach Flex lift’s locks are engaged, the built-in green light on top of the columns will illuminate, indicating that it is OK to get to work on the vehicle.

Other standard features on Mach Flex lifts include:

Wireless operation.

Integrated vehicle height and weight gauges with digital display.

Joystick control for up and down (two speeds) movement.

Auto resume feature that makes using a previous set-up even faster.

99 system IDs (channels) to improve reception.

Two controller locating systems, including compatibility with Tile™ technology.

Ability to make software updates wirelessly — eliminates need for cords, keys, chips or even opening the lift panel.

New column controls with ergonomically positioned metal buttons and pictograph information screen.

Larger, easier-to-read five-digit information display.

Battery-operated with onboard charger: No cords needed in the bay.

Easy-to-move adjustable forks.

Spring-loaded steering and braking system.

Protected hydraulic cylinder that does not require maintenance.

Tough rubber-coated wheels.

Forklift pockets for in-shop mobility.

Lower-to-locks button.

The Rotary Lift Mach Flex powered by RedFire wireless mobile column lifting system is designed and manufactured with pride in Madison, Indiana. It is third-party tested and ALI certified to meet industry safety and performance standards. Like all Rotary Lift products, Mach Flex is backed by the industry’s largest factory-trained distributor network providing unmatched local service and support.