11.12.2018 | New Rotary Inground Lift Makes Electric Vehicle Service Faster, More Efficient
Exclusive design provides wider space between plungers to simplify battery removal

IG210W Madison, Ind. (November 12, 2018) – Rotary Lift’s new IG210W inground lift was designed specifically to help technicians more efficiently service electric vehicles, sports cars and exotic vehicles. It provides greater under-car access than other inground lifts thanks to extremely low-profile arms and extra-wide piston spacing.

The Rotary IG210W lift has 85 inches of clearance between its two plungers - about 45 percent more space than a standard inground lift offers. The increased distance between plungers also allows for greater drive-through clearance with no superstructure to drive over and better under-car access.

“The additional work space this lift provides makes it easier and less time-consuming to remove electric car batteries that often span from pinch seam to pinch seam,” says John Uhl, light-duty product manager for Rotary Lift parent company Vehicle Service Group. “Many cars also have large under-car belly pans that need additional clearance to remove. This lift solves that problem by providing more room for the technicians and their tools, so they can work more efficiently.”

Other features of the IG210W include:

  • Self-contained steel cover that surrounds steel frame design
  • Maintenance-free guides and cylinders - column guides are set in maintenance-free oil bath
  • Hardened chrome pistons designed for long lifting life
  • Safety locking system - mechanical safety latch automatically engages
  • Standard threaded rubber adapter pads.

Lifting capacity is 10,000 pounds. The IG210W inground lift is third-party tested and ALI certified to meet industry safety and performance standards. Like all Rotary Lift products, it is backed by the industry’s largest factory-trained distributor network providing unmatched local service and support.

To learn more about the IG210W inground lift, visit rotarylift.com/LIFTS/IG210W

contact your local Rotary Lift distributor, or call (800) 640-5438. You can also find Rotary Lift on Facebook, facebook.com/RotaryLift; Twitter, twitter.com/RotaryLift; and YouTube, youtube.com/user/RotaryLiftVideos

10.11.2018 | New Rotary Lift Heavy-Duty Two-Post Lifts Offer Greater Capacity, Versatility for Servicing Work Trucks and Cars
Patented Trio Arms’ three-stage design makes spotting easy and ergonomic


SPO16-20

Madison, Ind. (October 11, 2018) – Rotary Lift has launched its highest capacity two-post lifts to date with the introduction of the SPO16 and SPO20 lifts, both featuring award-winning Trio™ arms and available Shockwave™ technology.
With lifting capacities of 16,000* and 20,000* lbs., respectively, these heavy-duty lifts are ideal for servicing most work trucks, including utility trucks, ambulances and cargo vans. However, unlike most heavy-duty two-post lifts, the SPO16 and SPO20’s unique Trio arm design also accommodates smaller vehicles, like SUVs and cars, making them a great choice for mixed fleets, dealerships, large service centers and fleet maintenance centers.
“Our customers are asking for heavy-duty lifts capable of servicing their entire fleets – the SPO16 and SPO20 deliver the versatility needed to make that happen,” says John Uhl, director of lift product management for Rotary parent company Vehicle Service Group. “These new SPO Series lifts combine high capacity, a low-profile stance, wider options and extreme reach possibilities, along with the familiarity of Rotary’s best-selling two-post lift features.”

Both lifts feature Rotary’s exclusive Trio arms. Trio arms use a proprietary three-stage design that enables technicians to more easily move the arms into position and then precisely position adapters exactly where they’re needed for proper lifting. Trio arms’ low profile and superior retraction provide better access to more vehicle lifting points than other lift arms. In fact, the arm swing of the SPO16/20 Trio is 22 percent greater than that of a standard two-stage arm, which makes it possible to properly reach the lifting points on more passenger vehicles and Class 4 and 5 trucks. 

Trio’s design makes fine adjustment easy, because the traditional inner arms have been replaced with an integrated third stage that is up to 87 percent lighter. This is an important ergonomic consideration since adjusting the third stage is usually done while kneeling or lying on the ground. The adapters can be rotated 360 degrees enabling technicians to make time-saving, precise adjustments to the adapter location when spotting the vehicle.

Rotary SPO16 and SPO20 two-post lifts can be supercharged with the company’s unique Shockwave™ technology so they rise and lower up to twice as fast as other lifts. Shockwave-equipped lifts are battery-powered and have onboard chargers, so the lifts work during power outages and there is no need for expensive 220V or three-phase wiring. Shockwave-equipped lifts also come with Rotary Lift’s Spotline™ laser spotting guide that makes it easy to center a vehicle between the lift columns.

Faster equipment in the service bay helps technicians be more efficient and productive. In fact, Shockwave-equipped lifts save technicians up to a minute or more per vehicle, letting them complete more jobs in a day and conduct more thorough vehicle inspections.

In addition to Rotary’s industry-leading standard two-post lift features, the SPO16 and SPO20 come equipped with rubber adapters for pinch welds and height adapters to reach recessed frames. Both the SPO16 and SPO20 can be fitted with LockLight™, an optional lift accessory that uses an illuminated green light to show technicians if a vehicle lift is resting on its locks and ready to be serviced.

Rotary Lift SPO16 and SPO20 two-post lifts have been third-party tested and Automotive Lift Institute (ALI) certified to meet ANSI lift safety and performance standards.

To learn more about Rotary Lift’s SPO16 and SPO20 lifts, visit rotarylift.com/HeavyDuty/TwoPosts. For more information about adding the lifts to your shop, contact your local Rotary distributor or call (800) 640-5438. You can also find Rotary Lift on Facebook, facebook.com/RotaryLift and Twitter, twitter.com/RotaryLift. For videos, visit rotarylift.com/News-and-Resources/Video-Library.

09.06.2018 | Rotary Lift assistPRO™ Service Expands Access to Free Tools
Customized shop layout drawings help account for vehicle lifts during design



assistPro-service

Madison, Ind. (September 6, 2018) – Anyone planning to build a new vehicle repair shop or expand an existing facility now has more accessibility than ever to Rotary Lift’s assistPRO™  free professional facility planning assistance service that helps maximize shop efficiency and technician productivity, while avoiding costly mistakes during shop construction or renovation.
Customers can now access the Rotary Lift Building Information Modeling (BIM) Library directly from Rotary’s website at rotarylift.com/Home/Support/assistPRO/. After creating a log-in to the BIMsmith Market, customers can find all Rotary Lift BIM files, including cut sheets, spec documents, installation manuals and real images of each lift. This resource provides faster product access and the ability to compare Rotary lift specs side by side.

Customers use the resource to determine the optimal number, placement and arrangement of vehicle lifts for a new or remodeled facility. Rotary Lift’s in-house assistPRO team works with customers and their architects to create custom facility layouts.

“Failure to plan even the smallest detail prior to expanding your shop, moving into new buildings or just upgrading old equipment can result in a costly redesign or project delays,” says Larry Kendall, assistPRO technical information specialist – facility planner for Rotary Lift. “This free service allows customers to include the appropriate lifts in their shop layout from the beginning – before construction – to help avoid common shop design mistakes like not considering lighting placement, overhead clearance and door size.

After determining a facility’s intended use, the assistPRO team draws a floor layout with lifts placed for maximum productivity. Turning radii and traffic flow are matched to the types of vehicles serviced so technicians will be able to quickly pull into and out of the bays. Rotary Lift provides assistPRO layout drawings in CAD or PDF electronic formats or as color prints, based on customer preference. Turnaround is fast (usually seven to 10 days), so users can get to work on their new spaces as soon as possible.

To learn more about assistPRO, visit rotarylift.com/Home/Support/assistPRO/ or call (800) 640-5438. You can also find Rotary Lift on Facebook, facebook.com/RotaryLift; Twitter, twitter.com/RotaryLift; YouTube, youtube.com/user/RotaryLiftVideos; and Vimeo, vimeo.com/groups/rotary.

08.22.2018 | Cooperative Procurement Programs Are Getting More Popular:
Here’s What You Need to Know



Cooperative Procurement Programs

Madison, Ind. (August 22, 2018) –Competitive bidding ensures government agencies, educational institutions and other nonprofit organizations get fair prices from a range of manufacturers for the things they purchase. But it is a very time-intensive process.

As a result, growing numbers of government agencies are turning to cooperative procurement programs. So, what are “cooperative procurement programs” and how can you put them to work for you? Christine Bilz, government sales leader for Vehicle Service Group (VSG), answers some frequently asked questions.

Q. What is a cooperative procurement program?

A. Cooperative procurement programs, also known as “government purchasing” or “government procurement” programs, use shared processes to provide competitive prices, terms and conditions to members without the need for individual bid solicitation. As a result, Bilz explains, “government agencies and other non-profit entities are able to significantly reduce administrative and legal costs associated with large-scale purchasing needs.”

Q. Why are cooperative procurement programs becoming more popular?

A. Government resources are getting tighter and some agencies don’t have enough personnel with the knowledge and background to understand the complexities of buying the needed equipment or products. Often, purchasing decisions need to be made quickly in order to maintain productivity and keep taxpayers’ dollars at work. That means there isn’t time for a long, intensive bidding process.

Q. What are the main benefits of buying through a government purchasing program?

A. There are many benefits for agencies that buy equipment in this manner, including:

· Cooperative procurement contracts are convenient. Instead of seeking quotes, bids or proposals, eligible agencies simply select products and services from the cooperative contract catalog, saving considerable time and effort.

· Cooperative purchasing contracts produce lower prices. Cooperative contracts are especially advantageous for small governments because they benefit from the market share leveraged by larger government consumers.

· Cooperative purchasing contracts provide higher quality products and services.

· With one procurement process and one contract serving multiple governments, cooperative contracts reduce administrative costs because the preliminary work has already been done.

Q. Why is the purchasing process easier for these programs?

A. One of the biggest benefits of purchasing through these programs is that the process is simplified. The purchasing process is easier with government contracts because the majority of the time an entity just has to submit a purchase order, instead of the cumbersome paperwork of a bid solicitation. The process is made easier and faster.

Q. When government agencies purchase equipment through cooperative purchasing programs how does it benefit taxpayers?

A. When cooperatives reach out with an RFP to get vendors on a contract, they are pooling resources to get the best value for all of their member agencies. It is to a vendor’s advantage to give the best discount possible in order to be considered for a contract. Ultimately, citizens benefit from cooperative procurement through lower total cost of government, better application of resources and more efficient government operations.

Q. Is there more than one cooperative purchasing program?

A. Yes. There are a number of cooperative purchasing programs available both regionally and nationally. Rotary products are available through the following programs: GSA, NASPO ValuePoint (formerly WSCA-NASPO), Sourcewell (formerly NJPA), HGACBuy, CMAS, TXMAS, KCRPC and OGS. To learn more about purchasing Rotary products through a government procurement program, visit rotarylift.com/Government-Purchasing-Assistance.

08.16.2018 | Why Should You Lower Your Lift to Its “Locks” Before Going Under It?
“90 Second Know How” video explains the necessity of this important step

Lowering-to-LocksMadison, Ind. (August 16, 2018) – Before starting work on a vehicle elevated by a lift, technicians should make sure the lift is on its mechanical locks. But this doesn’t always happen. And when it doesn’t, it can be a costly mistake.

“It’s hard to believe that this simple step is one of the most important and overlooked in the lifting process,” says Ron Lainhart, manager, Service Network Excellence for Rotary Lift. “Lowering the lift to the locks is not just a safety precaution, it also helps protect the lift from premature wear. Shop managers should share this short video with their staff to drive home the importance of always lowering lifts to their locks.”

The importance of lowering to locks is one reason Rotary introduced LockLight™, a patent-pending lift accessory that shows technicians, shop managers and health/safety inspectors at a glance if a hydraulic vehicle lift is resting on its locks. When LockLight™ detects that the lift’s hydraulic pressure has been relieved, it illuminates a green light, indicating that the lift is on its locks and giving technicians a visual confirmation that it’s OK to begin work.

The American National Standard covering lift construction, testing and validation, ANSI/ALI ALCTV: 2017, requires all automotive lifts except screw drive systems to incorporate an automatically engaging mechanical load-holding device. Lowering the lift to its mechanical load-holding device/locks is a standard industry safety practice. By relieving the lift’s hydraulic pressure and placing the load securely on mechanical load-holding devices, the technician reduces the chance of the lift freefalling if the lifting system fails. In addition to protecting the technician, lowering to locks also protects the lift. Failure to lower lifts to their locks results in increased strain on the lift’s hydraulic cylinder and other lifting components, which could cause the lift to jump or chatter at restart and could decrease the life span of the lifting system.

To watch any of Rotary Lift’s 90-Second Know How videos, visit rotarylift.com/News-and-Resources/Training-Video-Library/. To learn more about LockLight, visit https://tinyurl.com/ybc4gk3h, contact your local Rotary Lift distributor or call (800) 640-5438. You can also find Rotary Lift on Facebook, facebook.com/RotaryLift, Twitter, twitter.com/RotaryLiftand at The Blueprint blog, blog.rotarylift.com.

08.06.2018 | Six Things to Consider When Choosing Alignment Equipment
Adding wheel alignment services has never been easier — or more profitable



Wheel-aligner-tipsMadison, Ind. (August 6, 2018) – Increasing the revenue-generating power of your shop by adding wheel alignment services doesn’t need to be complicated, time-consuming or expensive. You just have to think ahead.

Here are six things to consider when choosing the right alignment equipment for your shop.

Your shop’s space limitations: One of the main reasons shops outsource wheel alignments is because they don’t have space to accommodate the large front-of-the-bay camera towers that are part of most alignment systems. In these situations, consider mobile alignment systems that don’t require these bulky towers, giving you back 5 to 8 feet of space at the front of the bay.

Time-wasting processes: With some systems, technicians must perform the time-consuming and physically demanding process of rolling compensation in order to get an accurate alignment. This requires physically rolling the vehicle backward to allow the alignment head spindle to turn approximately 45 degrees and then rolling it forward. But there’s an easier, faster and safer way. Alignment equipment that uses advanced technology to eliminate the need for runout compensation will produce faster, accurate readings, increase productivity, and create a safer working environment.

Signal reliability: Losing the signal on your cell phone is annoying. Losing the signal between the targets on a vehicle and the camera tower is costly because you can get inaccurate measurements or need to repeat the alignment process. Choosing a system that doesn’t need a tower eliminates the interference risk to ensure an accurate measurement the first time.

How tall your techs are: Some alignment systems have height limits and can only be used when lifts are set at certain heights — which may not be the most ergonomic and productive heights for all the technicians in your shop. Choose equipment that anyone in your shop (now and in the future) can use comfortably.

Your budget: Thanks to new players in the market, it’s no longer necessary to pay a premium price for a premium alignment system. Shop around to find the best deal on equipment that meets your specific needs.

What kind of lift you want to use: Some alignment equipment can only be used with certain types of lifts, limiting your options. Look instead for a company that can provide a full range of lifts that are compatible with its alignment instrumentation, so you can get the best package available to maximize efficiency and profitability for your shop. 

To learn more about how to get the best alignment equipment for your shop, download the free eBook at: info.rotarylift.com/adding-alignment. To learn more about Rotary alignment equipment, check out the video at rotarylift.com/Wheel-Service/Wheel-Alignment/,  contact your local Rotary distributor or call (800) 640-5438. You can also find Rotary on Facebook, facebook.com/RotaryLift, Twitter, twitter.com/RotaryLift, and at The Blueprint blog, blog.rotarylift.com.

05.30.2018 | Rotary R5000HD Wheel Aligner Makes Heavy-Duty Alignment Easy —and Profitable
Heavy-duty alignment improves bottom line for fleets and independents


R5000HD-alignerMADISON, Ind. (May 30, 2018) – Growing numbers of fleets, truck dealers and independent repair facilities are interested in adding heavy-duty wheel alignment to their shops. There’s a low cost of entry for a service that can provide a solid ROI. But choosing the best equipment for the job is crucial to accuracy, efficiency, ergonomics and profitability.
“Many heavy-duty shops are looking to increase revenue by adding wheel alignment services or improving their alignment efficiency," says Jeff Vervoort, Rotary wheel service sales and technical trainer. "Heavy-duty alignment is a lucrative business. The average cost for a typical wheel alignment on a car is about $100-$120, but for a tractor trailer, it’s $250 and up, so the equipment can pay for itself pretty quickly.”

Rotary's new R5000HD Commercial Truck Alignment System was designed to make aligning heavy-duty trucks, buses and other vehicles easy. One way it does this is by eliminating the need for rolling compensation that is required by other systems.

Typical alignments are performed by attaching a four-point clamp to the outer edge of the wheel. Unfortunately, if the wheel is damaged, the clamp is being mounted to an untrue surface. The result can be an inaccurate alignment unless technicians perform the time-consuming and sometimes back-breaking process of compensation. Rolling compensation is done by physically rolling the vehicle backward to allow the alignment head spindle to turn approximately 45 degrees and then rolling it forward. This reading is then used to calculate the vehicle spindle position to confirm the accuracy of the alignment.

Rotary’s R5000HD alignment system contacts the wheel at the bolt circle, which is the strongest, truest portion of the wheel, instead of the outer edge. That takes the guesswork out of alignments, and eliminates the added labor time, expense and physical effort associated with compensation. The results are a better bottom line and a safer work environment.

The system also significantly reduces labor time by electronically measuring axle offset on every alignment. Most other systems require the technician to manually measure axle offset, often wasting 10 to 20 minutes just to find out the truck has no issue. The Rotary R5000HD automatically measures axle offset and notifies the technician when there is a problem.
The system is ideal for aligning trucks with a GVWR of 19,500 pounds and above. It doesn’t require a tower at the front of the bay, has no minimum bay size requirements and the portable aligner console can be conveniently positioned anywhere in available bay space – floor, pit or lift.

The R5000HD features infra-red transmission among measuring heads. Each measuring head has controls to allow technicians to control the alignment process without having to return to the console, which can be located up to 59 feet away.
The control unit houses the computer, printer, monitor and accessories, and allows for recharging of the measuring head batteries.
For more information about the full line of Rotary wheel alignment systems visit www.rotarylift.com/Wheel-Service/Wheel-Alignment/ or call (800) 640-5438.
You can also find Rotary on Facebook, www.facebook.com/RotaryLift, Twitter, twitter.com/RotaryLift, and at The Blueprint blog, blog.rotarylift.com.

04.09.2018 | Lift Accessories: Going Beyond the Bling to Get to the Bang (for your Buck)
Top 10 Best-Selling Accessories Predict What’s Hot in 2018



Top-10-Lift-AccessoriesMadison, Ind. (April 30, 2018) – In general, accessories are like the exclamation point on an outfit – they help complement the base package and pull everything together. In the case of lift accessories, they go one step further than just making the lift look good to actually help technicians be more effective, which translates into faster cycle times, more service tickets and higher profits. Looking good and making more money while doing it? Yes, please.

In 2017, Rotary’s 10 best-selling accessories all helped add versatility to lifts. Watch the video countdown at www.rotarylift.com/Accessories/ or keep reading!

1) Two-Post Tool Holder – This easy-to-mount tool holder is the perfect addition to a two-post lift to hold most tools that technicians need access to within arms’ reach.

2) Supplementary Jack Stand – Stabilize vehicles on two-post surface and inground lifts when removing heavy parts with a lightweight, easy-to-use jack stand with 4,000 lbs. of capacity and a maximum height of seven feet.

3) Air and Electric Utility Box – This all-in-one utility box provides easy access to air and electric feeds with additional hooks to hang tools right on the two-post or four-post lift, so there’s no need to waste time leaving the bay.

4) Adapter Extension Kit with Mounting Rack – This extension kit for 10,000 and 12,000 lb. two-post lifts with 3-stage arms add 3.5” to 5” of additional clearance from lift arms to the adapters used to lift the vehicle’s frame.

5) Rolling Jack – Perfect to pair with any drive-on lift, rolling jacks can lift the front, rear or all wheels off the runways for conducting brake, tire, suspension and alignment work.

6) Truck/Van Auxiliary Adapter Set with Rack – These auxiliary adapters are ideal for vans or pickups that need a little more clearance to reach the manufacturer’s recommended lifting points – up to 9 3/8” – on any surface-mounted or inground frame-engaging lift with flip-up adapters.

7) Wheel Wing Kit – Brake and tire work is easier when technicians can ergonomically move heavy wheels to the wheel wing mounted right on the lift arm.

8) Trio Adapter Extension Kit – Designed for use with the SmartLift SL210 inground lift with Trio Arms and the two-post SPOA10 with Trio Arms, these adapters provide additional lifting height and clearance between the vehicle and the lift arms.

9) Low Profile Adapter Kit – Properly lift unibody vehicles on two-post and Smartlift inground lifts equipped with 3-stage arms using this set of four low-profile adapters.

10) Door Defender Carriage Cover – Install this thin rubber guard on both carriages of a two-post lift to prevent dings when opening vehicle doors.


“Lifts are pretty straightforward in their functionality, but adding the right accessories to them can significantly impact and expand their versatility,” says Josh Scroggins, OEM and Aftermarket Parts Marketing Leader for Rotary Lift. “Genuine Rotary accessories are made of the highest quality materials and designed and certified specifically for our lifts. We stock more than 35,000 parts and accessories to offer our customers a variety of options to improve service efficiency and productivity.”

Rotary Lift offers the broadest line of lifts and lift accessories of any North American lift manufacturer. Given the 2017 accessory trends and the strong interest in the brand’s patented Trio Arms availability, the company anticipates the 2018 accessories market will continue to focus on expanding and extending lift arm capabilities. Rotary’s Trio Arms feature a two-piece, three-stage asymmetrical arm that accommodates a wider range of vehicles, with two telescoping arm sections and a lightweight sliding adapter assembly integrated into the second arm to fit truck adapters, round polymer adapters or three-position flip-up adapters. Trio Arms come standard on the SPOA10 asymmetrical lift, the brand’s most popular two-post lift, and SmartLift® inground lifts.

“It’s no coincidence that the majority of the top-selling accessories were associated with expanding lift arms’ capabilities,” says Scroggins. “Versatility is the name of the game when servicing vehicles and having the ability to customize just one lift arm for any vehicle that comes through is a win for any service bay. This year, I expect to see a big lift around our truck adapters, round polymer adapters and three-position flip-up adapters, along with our extension kits that increase the height of the adapters for oversized vehicles, as Trio Arms continue to grow in popularity.”

Learn more about Rotary Lift accessories at www.rotarylift.com/Accessories/, contact your local Rotary Lift distributor or call (800) 640-5438. You can also find Rotary Lift on Facebook, facebook.com/RotaryLift, Twitter, twitter.com/RotaryLift, and at The Blueprint blog, blog.rotarylift.com.

04.09.2018 | Need a lift?
When buying a lift, look beyond steel and hydraulics to consider the company that built it


Choose-Lift-Manufacturer.jpgMadison, Ind. (April 9, 2018) – When in the market for a new car, truck or bus lift, it’s important to look past the lift equipment itself to the company that builds and stands behind it. Sure, evaluating capacity, footprint and certification is important but, if you stop there, your money may not go as far as it could.

“Product functionality tends to drive lift purchase decisions – ensuring the lift does what you need it to do, looks good, fits in the space you have and so on,” says Doug Spiller, Rotary Lift director of heavy duty product management. “However, there’s so much more that goes into a solid purchasing decision, like the manufacturer’s reputation so you know what to expect from initial inquiry all the way to product delivery. Digging into the ‘who’ you’re buying from and not just the ‘what’ can help you feel secure in the decision you make now and in any future purchase decisions.”

Before committing to a specific brand of vehicle lift, consider these 10 factors to ensure maximum performance, support and, most importantly, success:

1. Reputation
Word-of-mouth is the best way to determine a company’s reputation. Talk to your colleagues about their experiences and ask your manufacturer’s rep for a list of references.

2. Financial Stability
Lift manufacturers that have been in business for decades and continue to invest in new and innovative products will likely be in business for the life of your lift.

3. Company Breadth & Depth
Look for a manufacturer that offers a variety of lift types and models and can recommend those that are best suited for your needs.

4. Commitment to Quality
Manufacturers that make a commitment to quality significantly outperform the competition. At minimum, look for ISO 9001 certification and membership in the Automotive Lift Institute (ALI).

5. Facility Planning
A committed lift manufacturer will help you maximize shop productivity by providing custom architectural layouts, CAD blocks and specifications.

6. Engineering & Design
Look for a manufacturer with expertise to design and engineer its lifts in-house and to cycle test them to the equivalent of at least 10 years of real-world use.

7. Qualified Local Partners
A reputable manufacturer will offer its lifts through qualified, factory-trained distributors who can provide local installation, service and inspection.

8. Factory Support
A good manufacturer will always be available to help you with online and phone support conducted by trained specialists in North America.

9. Parts Availability
Downtime means lost revenue and productivity, so be sure your lift manufacturer has genuine OE replacement parts available immediately from a local distributor or shipped within 24 hours.

10. Warranty
Cover yourself for the long term with a warranty that clearly states which components are covered and under which conditions, what labor costs are included, and whether local authorized service and extended warranties are available.

Rotary has been building lifts in America longer than anyone else. To learn more about Rotary and its full line of lifts, visit www.rotarylift.com, contact your local Rotary Lift distributor or call (800) 640-5438. You can also find out more about the team behind the brand on Facebook, facebook.com/RotaryLift, Twitter, twitter.com/RotaryLift, at The Blueprint blog, blog.rotarylift.com, and at www.rotarylift.com/raised-in-madison/.

03.13.2018 | Why Faster Is Better for Technicians, Shops and Customers
Your lift offers the greatest opportunity to improve service bay performance


Shockwave-equipped-Rotary-LiftMadison, Ind. (March 13, 2018) – Faster service can make the shop and the technician more money, while also making customers happier. Of all the shop tools available, a vehicle lift offers the greatest opportunity for increasing service speed to improve service bay productivity and profitability.

“Speed is everything to the technician and the shop – it has a direct impact on how they make a living,” says Kirk Dawson, vice president of sales for Rotary Lift. “Every service bay is a profit center, and boosting revenue performance based on service volume is a key goal for our customers.”

Speed matters to the shop.

With the average service bay generating around $800 of revenue daily, according to NADA, servicing just one more customer per day in each bay can represent a big profit booster for the shop. The resulting revenue increase can position the shop to grow through reinvestment in equipment, facility and staff.

Speed matters to the technician.

Whether they are paid by the hour or by the book time model, the ability for techs to service more vehicles during a shift generally means they make more money. Plus, with the current technician shortage, those dealerships and independent repair shops that offer the best opportunities for techs to prosper will attract the top talent.

Speed matters to the customer.

Consistent sales for independent repair shops and dealerships alike rely on repeat/loyal customers. Getting vehicles in and out of the shop quickly makes customers happy, and pleasing them goes a long way toward building customer loyalty and word-of-mouth referrals.

A speedy way to add speed to the bay.

Rotary Lift offers a speedy option to slash the time it takes to spot a vehicle on a lift, get it in the air and back down again. Shockwave™-equipped Rotary lifts are the world’s fastest, with rise and descent times up to twice as fast as standard lifts. The lifts are so fast that many customers find they are able to complete at least one more job per day when using a Shockwave-equipped lift.

Because every shop is different, the exclusive Shockwave package is available on a wide range of Rotary light-duty lifts, including two-post and four-post surface lifts, as well as Smartlift® inground lifts.

“Techs can complete more jobs every day due to the ease and speed of getting vehicles on and off the lift,” says Dawson. “The online Rotary Lift Shockwave ROI calculator shows how a shop can generate upwards of $55,000 in additional annual revenue from each Shockwave-equipped bay.”

Learn more about Rotary Shockwave-equipped lifts and hear from customers about their own experience with the product at www.rotarylift.com/Shockwave.aspx. For more information contact your local Rotary Lift distributor or call (800) 640-5438. You can also find Rotary Lift on Facebook, facebook.com/RotaryLift, Twitter, twitter.com/RotaryLift, and at The Blueprint blog, blog.rotarylift.com.

02.26.2018 | Learn How to Improve Truck Shop Efficiency with New Rotary Wheel Service Equipment and Lifts at Work Truck Show 2018
Suite of products on display designed for fleet operators of all classes of work trucks


Mach-Flex-with-TruckMadison, Ind. (Feb. 26, 2018) – Rotary’s new line of wheel service equipment joins the most advanced mobile column lifts on the market to improve shop efficiency when servicing any work truck. At The Work Truck Show in March, fleet managers can check out the new R501N Speed Changer HD heavy-duty tire changer, R544 Pro Truck 2D wheel balancer and Mach™ Flex powered by Redfire™ mobile column lift. Rotary will showcase how Mach Flex can be configured with a truck frame adapter kit to lift light-duty trucks like the hybrid Ford F-150 pickup in the booth, as well as the medium- and heavy-duty trucks more traditionally associated with mobile column lifts.

Rotary’s products will be on display in booth #3075 at The Work Truck Show 2018, March 7 – 9 at the Indiana Convention Center in Indianapolis, Ind.

The R501N Speed Changer HD heavy-duty tire changer is designed for truck tires, bus tires and super singles, allowing technicians to dismount or mount a tire in just 30 seconds. The patented operating system leverages a distinctive compact design with an adjustable arm that makes tire changing a much more efficient process, regardless of the type of tire. Dismounting a tire is a simple operation: while the front bead breakers keep the bead in the drop center, the rear breakers continue their course until the dismounting is complete.

Also on display, the R544 Pro Truck 2D wheel balancer allows for quick and accurate balancing of a wide array of commercial truck, bus and passenger vehicle wheels. The balancer includes self-calibration and self-diagnostic features, can raise up to 441 pounds with an integrated wheel lift, and has specific balancing programs for static, dynamic and light alloy/aluminum wheels.

Rounding out this year’s Work Truck Show footprint will be two Mach Flex series mobile column displays. The Mach Flex series is an incredibly versatile family of lifts – with a 14,000 lb. and 18,800 lb. capacity option – making it a great choice for mixed fleets and shops that service a wide range of vehicles. Choose from two, four, six or eight-column configurations to lift everything from Class 1 to Class 8 vehicles. Rotary’s booth will feature a four-column set of Rotary MCH19 Flex mobile columns that can lift vehicles weighing 75,000 lbs. by their wheels and a two-column configuration featuring MCH14 Flex columns with a truck frame adapter kit. The truck frame adapter kit transforms the pair of columns into a frame-engaging lift, providing unobstructed access to the wheels and components mounted near the vehicle’s sides. Rotary’s Mach Flex powered by RedFire wireless mobile column lifts are operated by a patent-pending remote control that lets technicians move around the vehicle while operating the synchronized mobile columns for maximum visibility and flexibility.

To learn more about Rotary’s full line of heavy-duty vehicle lifts and wheel service products, stop by Rotary booth #3075 at The Work Truck Show Exhibit Hall, visit www.rotarylift.com, contact your local Rotary distributor or call (800) 640-5438. You can also find Rotary on Facebook, facebook.com/RotaryLift and Twitter, twitter.com/RotaryLift.

02.08.2018 | Mercedes-Benz USA Approves Additional Rotary Shockwave-Equipped Lifts for Mercedes-Benz Dealerships
Three models available for truck, bus and agricultural tires

Madison, Ind. (February 8, 2018) – Mercedes-Benz USA has approved the Rotary® SM14SW Shockwave™-equipped four-post lift and the SPOA10SW Shockwave-equipped two-post lift for use in its North American Mercedes-Benz dealerships.

With lift times twice as fast as the industry standard, Rotary’s Shockwave-equipped four-post, two-post and inground lifts allow dealerships to accelerate their service productivity and increase the number of service orders per day.

“Rotary’s Shockwave-equipped lifts are allowing dealers to perform routine vehicle service and maintenance more efficiently,” says Mark Fitzpatrick, Rotary OEM account manager. “Mercedes-Benz recently introduced Express Service, offering routine vehicle maintenance service while the customer waits, with no appointment necessary, at many of its dealerships. The Rotary Shockwave lifts are ideal for Express Service because they allow techs to get the job done quickly so they can complete more jobs in a day, while at the same time building customer loyalty by getting customers’ cars back to them faster.”

The Rotary closed-front SM14SW four-post lift has a lifting capacity of 14,000 lbs. and a rise height of 78.75 inches, providing more work area under the vehicle. Its 35-second rise time and 18-second descent means an SM14SW can raise and lower a vehicle in less time than it takes a standard four-post lift to go up.

The Rotary SPOA10SW two-post asymmetrical lift features 10,000 lbs. of capacity for lifting cars and light trucks, with a design that rotates the columns toward the rear of the vehicle with each column’s arms at a different length to allow for maximum door opening capabilities for interior access. It can be customized with multiple adapters, including a three-position flip-up adapter that can be used as a flat pad or with one of two differing-heights studs flipped up, offering three adapters in one easy-to-use package.

All Shockwave-equipped lifts are battery-operated, with built-in chargers that run on 110V current. This patent-pending approach eliminates the need for expensive 230V wiring, reducing installation costs by more than 80 percent. Because the lift uses less electricity, daily operating costs are also lower.

The Rotary SM14SW four-post lift and SPOA10SW two-post lift have both been third-party tested and Automotive Lift Institute (ALI) certified to meet industry safety and performance standards. They are now available through the Mercedes-Benz Standard Service Equipment Program.

To learn more about Rotary Shockwave-equipped lifts, and view educational videos, visit  www.rotarylift.com/Shockwave. You can also contact your local Rotary Lift distributor or call (800) 640-5438. Find Rotary Lift on Facebook, facebook.com/RotaryLift, Twitter, twitter.com/RotaryLift, and at The Blueprint blog, blog.rotarylift.com.