05.30.2018 | Rotary R5000HD Wheel Aligner Makes Heavy-Duty Alignment Easy —and Profitable
Heavy-duty alignment improves bottom line for fleets and independents

R5000HD-alignerMADISON, Ind. (May 30, 2018) – Growing numbers of fleets, truck dealers and independent repair facilities are interested in adding heavy-duty wheel alignment to their shops. There’s a low cost of entry for a service that can provide a solid ROI. But choosing the best equipment for the job is crucial to accuracy, efficiency, ergonomics and profitability.
“Many heavy-duty shops are looking to increase revenue by adding wheel alignment services or improving their alignment efficiency," says Jeff Vervoort, Rotary wheel service sales and technical trainer. "Heavy-duty alignment is a lucrative business. The average cost for a typical wheel alignment on a car is about $100-$120, but for a tractor trailer, it’s $250 and up, so the equipment can pay for itself pretty quickly.”

Rotary's new R5000HD Commercial Truck Alignment System was designed to make aligning heavy-duty trucks, buses and other vehicles easy. One way it does this is by eliminating the need for rolling compensation that is required by other systems.

Typical alignments are performed by attaching a four-point clamp to the outer edge of the wheel. Unfortunately, if the wheel is damaged, the clamp is being mounted to an untrue surface. The result can be an inaccurate alignment unless technicians perform the time-consuming and sometimes back-breaking process of compensation. Rolling compensation is done by physically rolling the vehicle backward to allow the alignment head spindle to turn approximately 45 degrees and then rolling it forward. This reading is then used to calculate the vehicle spindle position to confirm the accuracy of the alignment.

Rotary’s R5000HD alignment system contacts the wheel at the bolt circle, which is the strongest, truest portion of the wheel, instead of the outer edge. That takes the guesswork out of alignments, and eliminates the added labor time, expense and physical effort associated with compensation. The results are a better bottom line and a safer work environment.

The system also significantly reduces labor time by electronically measuring axle offset on every alignment. Most other systems require the technician to manually measure axle offset, often wasting 10 to 20 minutes just to find out the truck has no issue. The Rotary R5000HD automatically measures axle offset and notifies the technician when there is a problem.
The system is ideal for aligning trucks with a GVWR of 19,500 pounds and above. It doesn’t require a tower at the front of the bay, has no minimum bay size requirements and the portable aligner console can be conveniently positioned anywhere in available bay space – floor, pit or lift.

The R5000HD features infra-red transmission among measuring heads. Each measuring head has controls to allow technicians to control the alignment process without having to return to the console, which can be located up to 59 feet away.
The control unit houses the computer, printer, monitor and accessories, and allows for recharging of the measuring head batteries.
For more information about the full line of Rotary wheel alignment systems visit www.rotarylift.com/Wheel-Service/Wheel-Alignment/ or call (800) 640-5438.
You can also find Rotary on Facebook, www.facebook.com/RotaryLift, Twitter, twitter.com/RotaryLift, and at The Blueprint blog, blog.rotarylift.com.

04.09.2018 | Lift Accessories: Going Beyond the Bling to Get to the Bang (for your Buck)
Top 10 Best-Selling Accessories Predict What’s Hot in 2018

Top-10-Lift-AccessoriesMadison, Ind. (April 30, 2018) – In general, accessories are like the exclamation point on an outfit – they help complement the base package and pull everything together. In the case of lift accessories, they go one step further than just making the lift look good to actually help technicians be more effective, which translates into faster cycle times, more service tickets and higher profits. Looking good and making more money while doing it? Yes, please.

In 2017, Rotary’s 10 best-selling accessories all helped add versatility to lifts. Watch the video countdown at www.rotarylift.com/Accessories/ or keep reading!

1) Two-Post Tool Holder – This easy-to-mount tool holder is the perfect addition to a two-post lift to hold most tools that technicians need access to within arms’ reach.

2) Supplementary Jack Stand – Stabilize vehicles on two-post surface and inground lifts when removing heavy parts with a lightweight, easy-to-use jack stand with 4,000 lbs. of capacity and a maximum height of seven feet.

3) Air and Electric Utility Box – This all-in-one utility box provides easy access to air and electric feeds with additional hooks to hang tools right on the two-post or four-post lift, so there’s no need to waste time leaving the bay.

4) Adapter Extension Kit with Mounting Rack – This extension kit for 10,000 and 12,000 lb. two-post lifts with 3-stage arms add 3.5” to 5” of additional clearance from lift arms to the adapters used to lift the vehicle’s frame.

5) Rolling Jack – Perfect to pair with any drive-on lift, rolling jacks can lift the front, rear or all wheels off the runways for conducting brake, tire, suspension and alignment work.

6) Truck/Van Auxiliary Adapter Set with Rack – These auxiliary adapters are ideal for vans or pickups that need a little more clearance to reach the manufacturer’s recommended lifting points – up to 9 3/8” – on any surface-mounted or inground frame-engaging lift with flip-up adapters.

7) Wheel Wing Kit – Brake and tire work is easier when technicians can ergonomically move heavy wheels to the wheel wing mounted right on the lift arm.

8) Trio Adapter Extension Kit – Designed for use with the SmartLift SL210 inground lift with Trio Arms and the two-post SPOA10 with Trio Arms, these adapters provide additional lifting height and clearance between the vehicle and the lift arms.

9) Low Profile Adapter Kit – Properly lift unibody vehicles on two-post and Smartlift inground lifts equipped with 3-stage arms using this set of four low-profile adapters.

10) Door Defender Carriage Cover – Install this thin rubber guard on both carriages of a two-post lift to prevent dings when opening vehicle doors.

“Lifts are pretty straightforward in their functionality, but adding the right accessories to them can significantly impact and expand their versatility,” says Josh Scroggins, OEM and Aftermarket Parts Marketing Leader for Rotary Lift. “Genuine Rotary accessories are made of the highest quality materials and designed and certified specifically for our lifts. We stock more than 35,000 parts and accessories to offer our customers a variety of options to improve service efficiency and productivity.”

Rotary Lift offers the broadest line of lifts and lift accessories of any North American lift manufacturer. Given the 2017 accessory trends and the strong interest in the brand’s patented Trio Arms availability, the company anticipates the 2018 accessories market will continue to focus on expanding and extending lift arm capabilities. Rotary’s Trio Arms feature a two-piece, three-stage asymmetrical arm that accommodates a wider range of vehicles, with two telescoping arm sections and a lightweight sliding adapter assembly integrated into the second arm to fit truck adapters, round polymer adapters or three-position flip-up adapters. Trio Arms come standard on the SPOA10 asymmetrical lift, the brand’s most popular two-post lift, and SmartLift® inground lifts.

“It’s no coincidence that the majority of the top-selling accessories were associated with expanding lift arms’ capabilities,” says Scroggins. “Versatility is the name of the game when servicing vehicles and having the ability to customize just one lift arm for any vehicle that comes through is a win for any service bay. This year, I expect to see a big lift around our truck adapters, round polymer adapters and three-position flip-up adapters, along with our extension kits that increase the height of the adapters for oversized vehicles, as Trio Arms continue to grow in popularity.”

Learn more about Rotary Lift accessories at www.rotarylift.com/Accessories/, contact your local Rotary Lift distributor or call (800) 640-5438. You can also find Rotary Lift on Facebook, facebook.com/RotaryLift, Twitter, twitter.com/RotaryLift, and at The Blueprint blog, blog.rotarylift.com.

04.09.2018 | Need a lift?
When buying a lift, look beyond steel and hydraulics to consider the company that built it

Choose-Lift-Manufacturer.jpgMadison, Ind. (April 9, 2018) – When in the market for a new car, truck or bus lift, it’s important to look past the lift equipment itself to the company that builds and stands behind it. Sure, evaluating capacity, footprint and certification is important but, if you stop there, your money may not go as far as it could.

“Product functionality tends to drive lift purchase decisions – ensuring the lift does what you need it to do, looks good, fits in the space you have and so on,” says Doug Spiller, Rotary Lift director of heavy duty product management. “However, there’s so much more that goes into a solid purchasing decision, like the manufacturer’s reputation so you know what to expect from initial inquiry all the way to product delivery. Digging into the ‘who’ you’re buying from and not just the ‘what’ can help you feel secure in the decision you make now and in any future purchase decisions.”

Before committing to a specific brand of vehicle lift, consider these 10 factors to ensure maximum performance, support and, most importantly, success:

1. Reputation
Word-of-mouth is the best way to determine a company’s reputation. Talk to your colleagues about their experiences and ask your manufacturer’s rep for a list of references.

2. Financial Stability
Lift manufacturers that have been in business for decades and continue to invest in new and innovative products will likely be in business for the life of your lift.

3. Company Breadth & Depth
Look for a manufacturer that offers a variety of lift types and models and can recommend those that are best suited for your needs.

4. Commitment to Quality
Manufacturers that make a commitment to quality significantly outperform the competition. At minimum, look for ISO 9001 certification and membership in the Automotive Lift Institute (ALI).

5. Facility Planning
A committed lift manufacturer will help you maximize shop productivity by providing custom architectural layouts, CAD blocks and specifications.

6. Engineering & Design
Look for a manufacturer with expertise to design and engineer its lifts in-house and to cycle test them to the equivalent of at least 10 years of real-world use.

7. Qualified Local Partners
A reputable manufacturer will offer its lifts through qualified, factory-trained distributors who can provide local installation, service and inspection.

8. Factory Support
A good manufacturer will always be available to help you with online and phone support conducted by trained specialists in North America.

9. Parts Availability
Downtime means lost revenue and productivity, so be sure your lift manufacturer has genuine OE replacement parts available immediately from a local distributor or shipped within 24 hours.

10. Warranty
Cover yourself for the long term with a warranty that clearly states which components are covered and under which conditions, what labor costs are included, and whether local authorized service and extended warranties are available.

Rotary has been building lifts in America longer than anyone else. To learn more about Rotary and its full line of lifts, visit www.rotarylift.com, contact your local Rotary Lift distributor or call (800) 640-5438. You can also find out more about the team behind the brand on Facebook, facebook.com/RotaryLift, Twitter, twitter.com/RotaryLift, at The Blueprint blog, blog.rotarylift.com, and at www.rotarylift.com/raised-in-madison/.

03.13.2018 | Why Faster Is Better for Technicians, Shops and Customers
Your lift offers the greatest opportunity to improve service bay performance

Shockwave-equipped-Rotary-LiftMadison, Ind. (March 13, 2018) – Faster service can make the shop and the technician more money, while also making customers happier. Of all the shop tools available, a vehicle lift offers the greatest opportunity for increasing service speed to improve service bay productivity and profitability.

“Speed is everything to the technician and the shop – it has a direct impact on how they make a living,” says Kirk Dawson, vice president of sales for Rotary Lift. “Every service bay is a profit center, and boosting revenue performance based on service volume is a key goal for our customers.”

Speed matters to the shop.

With the average service bay generating around $800 of revenue daily, according to NADA, servicing just one more customer per day in each bay can represent a big profit booster for the shop. The resulting revenue increase can position the shop to grow through reinvestment in equipment, facility and staff.

Speed matters to the technician.

Whether they are paid by the hour or by the book time model, the ability for techs to service more vehicles during a shift generally means they make more money. Plus, with the current technician shortage, those dealerships and independent repair shops that offer the best opportunities for techs to prosper will attract the top talent.

Speed matters to the customer.

Consistent sales for independent repair shops and dealerships alike rely on repeat/loyal customers. Getting vehicles in and out of the shop quickly makes customers happy, and pleasing them goes a long way toward building customer loyalty and word-of-mouth referrals.

A speedy way to add speed to the bay.

Rotary Lift offers a speedy option to slash the time it takes to spot a vehicle on a lift, get it in the air and back down again. Shockwave™-equipped Rotary lifts are the world’s fastest, with rise and descent times up to twice as fast as standard lifts. The lifts are so fast that many customers find they are able to complete at least one more job per day when using a Shockwave-equipped lift.

Because every shop is different, the exclusive Shockwave package is available on a wide range of Rotary light-duty lifts, including two-post and four-post surface lifts, as well as Smartlift® inground lifts.

“Techs can complete more jobs every day due to the ease and speed of getting vehicles on and off the lift,” says Dawson. “The online Rotary Lift Shockwave ROI calculator shows how a shop can generate upwards of $55,000 in additional annual revenue from each Shockwave-equipped bay.”

Learn more about Rotary Shockwave-equipped lifts and hear from customers about their own experience with the product at www.rotarylift.com/Shockwave.aspx. For more information contact your local Rotary Lift distributor or call (800) 640-5438. You can also find Rotary Lift on Facebook, facebook.com/RotaryLift, Twitter, twitter.com/RotaryLift, and at The Blueprint blog, blog.rotarylift.com.

02.26.2018 | Learn How to Improve Truck Shop Efficiency with New Rotary Wheel Service Equipment and Lifts at Work Truck Show 2018
Suite of products on display designed for fleet operators of all classes of work trucks

Mach-Flex-with-TruckMadison, Ind. (Feb. 26, 2018) – Rotary’s new line of wheel service equipment joins the most advanced mobile column lifts on the market to improve shop efficiency when servicing any work truck. At The Work Truck Show in March, fleet managers can check out the new R501N Speed Changer HD heavy-duty tire changer, R544 Pro Truck 2D wheel balancer and Mach™ Flex powered by Redfire™ mobile column lift. Rotary will showcase how Mach Flex can be configured with a truck frame adapter kit to lift light-duty trucks like the hybrid Ford F-150 pickup in the booth, as well as the medium- and heavy-duty trucks more traditionally associated with mobile column lifts.

Rotary’s products will be on display in booth #3075 at The Work Truck Show 2018, March 7 – 9 at the Indiana Convention Center in Indianapolis, Ind.

The R501N Speed Changer HD heavy-duty tire changer is designed for truck tires, bus tires and super singles, allowing technicians to dismount or mount a tire in just 30 seconds. The patented operating system leverages a distinctive compact design with an adjustable arm that makes tire changing a much more efficient process, regardless of the type of tire. Dismounting a tire is a simple operation: while the front bead breakers keep the bead in the drop center, the rear breakers continue their course until the dismounting is complete.

Also on display, the R544 Pro Truck 2D wheel balancer allows for quick and accurate balancing of a wide array of commercial truck, bus and passenger vehicle wheels. The balancer includes self-calibration and self-diagnostic features, can raise up to 441 pounds with an integrated wheel lift, and has specific balancing programs for static, dynamic and light alloy/aluminum wheels.

Rounding out this year’s Work Truck Show footprint will be two Mach Flex series mobile column displays. The Mach Flex series is an incredibly versatile family of lifts – with a 14,000 lb. and 18,800 lb. capacity option – making it a great choice for mixed fleets and shops that service a wide range of vehicles. Choose from two, four, six or eight-column configurations to lift everything from Class 1 to Class 8 vehicles. Rotary’s booth will feature a four-column set of Rotary MCH19 Flex mobile columns that can lift vehicles weighing 75,000 lbs. by their wheels and a two-column configuration featuring MCH14 Flex columns with a truck frame adapter kit. The truck frame adapter kit transforms the pair of columns into a frame-engaging lift, providing unobstructed access to the wheels and components mounted near the vehicle’s sides. Rotary’s Mach Flex powered by RedFire wireless mobile column lifts are operated by a patent-pending remote control that lets technicians move around the vehicle while operating the synchronized mobile columns for maximum visibility and flexibility.

To learn more about Rotary’s full line of heavy-duty vehicle lifts and wheel service products, stop by Rotary booth #3075 at The Work Truck Show Exhibit Hall, visit www.rotarylift.com, contact your local Rotary distributor or call (800) 640-5438. You can also find Rotary on Facebook, facebook.com/RotaryLift and Twitter, twitter.com/RotaryLift.

02.08.2018 | Mercedes-Benz USA Approves Additional Rotary Shockwave-Equipped Lifts for Mercedes-Benz Dealerships
Three models available for truck, bus and agricultural tires

Madison, Ind. (February 8, 2018) – Mercedes-Benz USA has approved the Rotary® SM14SW Shockwave™-equipped four-post lift and the SPOA10SW Shockwave-equipped two-post lift for use in its North American Mercedes-Benz dealerships.

With lift times twice as fast as the industry standard, Rotary’s Shockwave-equipped four-post, two-post and inground lifts allow dealerships to accelerate their service productivity and increase the number of service orders per day.

“Rotary’s Shockwave-equipped lifts are allowing dealers to perform routine vehicle service and maintenance more efficiently,” says Mark Fitzpatrick, Rotary OEM account manager. “Mercedes-Benz recently introduced Express Service, offering routine vehicle maintenance service while the customer waits, with no appointment necessary, at many of its dealerships. The Rotary Shockwave lifts are ideal for Express Service because they allow techs to get the job done quickly so they can complete more jobs in a day, while at the same time building customer loyalty by getting customers’ cars back to them faster.”

The Rotary closed-front SM14SW four-post lift has a lifting capacity of 14,000 lbs. and a rise height of 78.75 inches, providing more work area under the vehicle. Its 35-second rise time and 18-second descent means an SM14SW can raise and lower a vehicle in less time than it takes a standard four-post lift to go up.

The Rotary SPOA10SW two-post asymmetrical lift features 10,000 lbs. of capacity for lifting cars and light trucks, with a design that rotates the columns toward the rear of the vehicle with each column’s arms at a different length to allow for maximum door opening capabilities for interior access. It can be customized with multiple adapters, including a three-position flip-up adapter that can be used as a flat pad or with one of two differing-heights studs flipped up, offering three adapters in one easy-to-use package.

All Shockwave-equipped lifts are battery-operated, with built-in chargers that run on 110V current. This patent-pending approach eliminates the need for expensive 230V wiring, reducing installation costs by more than 80 percent. Because the lift uses less electricity, daily operating costs are also lower.

The Rotary SM14SW four-post lift and SPOA10SW two-post lift have both been third-party tested and Automotive Lift Institute (ALI) certified to meet industry safety and performance standards. They are now available through the Mercedes-Benz Standard Service Equipment Program.

To learn more about Rotary Shockwave-equipped lifts, and view educational videos, visit  www.rotarylift.com/Shockwave. You can also contact your local Rotary Lift distributor or call (800) 640-5438. Find Rotary Lift on Facebook, facebook.com/RotaryLift, Twitter, twitter.com/RotaryLift, and at The Blueprint blog, blog.rotarylift.com.