05.15.2017 | Choosing a Lift to Handle Medium-Duty Trucks
Rotary Lift® provides tips to help choose a truck lift
Choosing a Lift to Handle Medium-Duty Trucks

Madison, Ind. (May 15, 2017) – If you want to sell medium-duty trucks, your service department needs the right equipment to maintain them. Ford, Ram and GM dealers – and anyone else who services medium-duty trucks – should install at least one lift with a rated load capacity of 25,000 lbs. or more.

“OEMs want their dealers to be able to service what they sell,” says Doug Spiller, heavy-duty product manager for Rotary Lift. “Equipping your facility to properly service commercial vehicles can also lead to new revenue streams generated by supporting local fleets, municipalities, school districts and utilities.”

Dealer equipment programs include heavy-duty four-post and mobile column lifts for servicing medium-duty trucks. Rotary Lift, the largest lift manufacturer in North America, provides these tips to help choose which style of lift is best for a dealership’s needs and growth goals

Mobile Column Lifts

The easiest and most cost-effective heavy-duty lift to add to a service department is the versatile mobile column lift. A mobile column lift consists of two, three or four pairs of lifting columns that work together to pick up and raise a vehicle by its wheels. One column is positioned at each wheel of a vehicle, and then they are all synchronized using communication cables or wireless receivers to simultaneously raise the vehicle.

These portable lifts are easy for technicians to use. Battery-operated wireless models can be set up quickly in an available flat bay with no cords to connect or get in the way.

For dealers who anticipate only occasional truck service, mobile columns are easy to move and store so they don’t take up valuable bay space when not in use. Adding to their flexibility is the fact that after the vehicle is raised to an ergonomic working height, the technician can lower the vehicle onto a set of jack stands so the mobile columns can be removed and used in another bay. In this way, a single mobile column lift can be used to pick up vehicles in multiple bays.

  • Provide unobstructed access to the vehicle undercarriage — no arms, columns     or runways to get in the way.
  • Can lift virtually any vehicle configuration, including cars.
  • A clear floor under the vehicle provides easy access for tools and equipment.
  • No installation required.
  • Can be used for most maintenance and repair tasks, including brake, tire and suspension work (with the use of jack stands).
  • Available in a variety of lifting capacities, battery-powered or plug-in, with wired or wireless communication.
  • Battery-operated lifts can be used in areas without power outlets.
  • Rotary Lift’s new Mach™ Flex powered by Red Fire™ mobile column lifts are operated by remote control, giving the technician full visibility and mobility around the vehicle while lifting.


Four-Post Lifts

A medium-duty four-post lift is basically a larger version of the same type of lift many dealerships already have in an alignment or quick-service bay. Fixed ops managers know how easy it is to use. Simply drive the vehicle onto the runways, which are then raised to get the vehicle up in the air quickly and efficiently. This drive-on capability makes four-post lifts well suited for quick service operations such as inspections, oil changes and lube jobs. Although the vehicle is initially supported by its wheels, rolling jacks can be added to the lift to engage the vehicle by its axles, so tire and wheel work can be performed. Because of space requirements, four-post lifts make the most sense if you have a dedicated bay available, or if you are expanding your existing facility or building a new one.

Other advantages of four post lifts:

  • Can accommodate cars, vans and light trucks, as well as commercial trucks.
  • Can be used for most maintenance and repair tasks.
  • Available in a variety of lengths and lifting capacities.
  • Can be equipped with rolling jacks for brake, tire and suspension work.
  • Can be equipped to perform alignments and front end adjustments.
  • Can be configured as drive-through, to further enhance productivity.
  • Fast installation.
  • Some offer additional features, like the ability to run the lift from any of the four posts.


Before investing in new equipment, especially in response to OEM vehicle changes or launches, make sure the lift you are considering has been approved by the vehicle manufacturer. Many OEMs recommend or even mandate which truck lifts dealers should install. In some cases, the OEM has worked with a lift manufacturer during the vehicle design process to determine how to best pick up the vehicle, especially in situations where the lifting points are difficult to reach.

Also, always make sure the lift is third-party tested and validated by the Automotive Lift Institute (ALI) to meet the current ANSI/ALI ALCTV lift safety and performance standard.

05.01.2017 | Rotary Lift Launches HDC36 Heavy-Duty Four-Post Truck Lift
Battery-powered lift is user-friend and fast

Rotary HDC36

Rotary® Lift has been granted United States patent 9,550,658 for its versatile Trio™ vehicle lift arms. This is in addition to U.S. patent 8,973,712, granted in 2015, which also covers aspects of the design. Trio arms are standard on Rotary Lift SmartLift® inground lifts and SPOA10 two-post lifts.

Rotary Lift introduces the 35,900-lb. capacity HDC36, the newest member of its HDC series heavy-duty four-post lifts. Technicians can conveniently operate the HDC36 from any post to raise a heavy-duty vehicle faster than other four-post lifts. Because it’s battery-powered, the HDC36 is easier to install, maintain and relocate than traditional four-post lifts.

“The Rotary Lift HDC36 four-post lift is the perfect solution for shops that are moving to vehicle lifts for the first time,” says Doug Spiller, Rotary Lift heavy-duty product manager. “Because it’s a drive-on lift, it’s easy for technicians to quickly get vehicles into position. And its 68-second rise time further minimizes the time they spend waiting to get to work.”

Unlike traditional four-post lifts that have controls located on a single post, the HDC36 features Rotary Lift’s patented control system on all four posts. As a result, technicians can run the lift from the nearest post at any time, improving productivity by minimizing the time they spend walking around the vehicle.

With no complicated or expensive electrical installation, no cables, chains or sheaves to maintain and fewer moving parts, the fully hydraulic HDC36 is less costly to install and easier to maintain than a traditional four-post lift. Each post is fitted with its own DC battery and an onboard charger that needs only a standard 110v electrical connection for charging. In the event of a power failure, these batteries permit the lift to still be raised or lowered.

The Rotary HDC36 is anchored to the shop floor using just a few wedge-style anchors per column. Environmentally friendly, the HDC36 requires no excavation or site preparation, saving time and money during the installation process. An optional mobile dolly kit permits the lifting system to be easily relocated or reconfigured.

Available in two lengths, the low-profile runways are built to handle a maximum wheelbase of 28 feet. The HDC36 features a 79-inch maximum rise to the top of the runways to provide ample working room for even the tallest technicians.

Optional accessories include 14,000 lb. and 22,000 lb. capacity rolling bridge jacks that lift the vehicle off its wheels for tire, brake and suspension work, and high-efficiency LED lighting for improved visibility. A shim kit is available for uneven floors.

The Rotary Lift HDC36 four-post lifting system is third-party tested and ALI certified to meet industry safety and performance standards. Like all Rotary Lift products, it is backed by the industry’s largest factory-trained distributor network providing unmatched local service and support.

To learn more about the Rotary Lift HDC36 four-post lifting system visit www.rotarylift.com/HDC-Series/HDC36/, contact your local Rotary Lift distributor or call (800) 640-5438. You can also find Rotary Lift on Facebook, facebook.com/RotaryLift and Twitter, twitter.com/RotaryLift. Videos are available at rotarylift.com/videos.

04.24.2017 | Rotary Receives Additional Patent on Trio™ Three-Stage Lift Arms
Versatile arms standard on best-selling SPOA10 two-post and SmartLift® inground lifts

Rotary Wheel Service

Rotary® Lift has been granted United States patent 9,550,658 for its versatile Trio™ vehicle lift arms. This is in addition to U.S. patent 8,973,712, granted in 2015, which also covers aspects of the design. Trio arms are standard on Rotary Lift SmartLift® inground lifts and SPOA10 two-post lifts.

The April 18 order makes it federal policy to promote and use American labor and goods. It also directs the federal government to fully enforce guidelines prioritizing the use of American firms and goods in federal projects, such as when buying lifts for federally funded transportation projects.

Trio Arms feature a proprietary three-stage design in a two-piece package that lets technicians choose from a wide range of easily adjusted adaptors for any application. The original three-stage arms introduced by Rotary Lift in 2005 (and widely copied) consist of three telescoping sections that slide inside of each other. The Trio arm design keeps the first two telescoping arm sections and replaces the third with a lightweight sliding adapter assembly integrated into the second arm.

This design lets technicians easily interchange truck adapters, round polymer adapters or three-position flip-up adapters depending on the job at hand. They can smoothly rotate the adapters 360 degrees and can slide them from a fraction of an inch to several inches along the lift arm for precise positioning. Trio arms also have a lower profile than traditional three-stage arms, providing greater clearance between the lift and the vehicle. This is especially important when servicing low-slung vehicles where other arms might make contact with body panels.

“Trio arms make it easier and more comfortable for technicians to properly set up a lift to reach the manufacturer’s recommended lifting points,” says John Uhl, director, light-duty product management for Rotary parent company Vehicle Service Group, and one of the inventors. “They can switch out adapters as needed and slide them into place with a minimum of time and physical effort. No other lift arm offers the fine adapter adjustment possible using our Trio arms.”

Trio arms were designed by Rotary engineers in Madison, Ind., and performance-tested to 20,000 lift cycles, which is the equivalent of 10 years of real-world use. All SmartLift inground lifts and SPOA10 two-post lifts are third-party tested and Automotive Lift Institute (ALI) certified to meet industry safety and performance standards. They are proudly built in Madison.

04.19.2017 | American Lift Manufacturer Rotary Lift Supports President Trump’s Buy American Order
More than 400 Rotary employees work in Madison, Indiana

Rotary® Lift, the U.S. company that launched the vehicle lift industry in 1925, supports President Trump’s Buy American, Hire American executive order.

The April 18 order makes it federal policy to promote and use American labor and goods. It also directs the federal government to fully enforce guidelines prioritizing the use of American firms and goods in federal projects, such as when buying lifts for federally funded transportation projects.

Rotary Lift employs more than 400 people in Madison, Indiana. This small town on the Ohio River is home to Rotary’s American headquarters and manufacturing facilities, as well as its engineering, product development, R&D, customer service, training, and sales/marketing teams. Rotary products are available through GSA contract #GS-07F-8953D, and several other government procurement programs, including NASPO ValuePoint (formerly WSCA-NASPO), NJPA, HGACBuy, CMAS, TXMAS, KCRPC and OGS.

“For more than 90 years, Rotary Lift has proudly built the world’s most trusted vehicle lifts here in the American heartland,” says Kirk Dawson, vice president of lifting equipment. “We have embodied the spirit of President Trump’s executive order since our company’s founding. To us, it’s always been a way of life and the right thing to do because we know making products in America is vital to our citizens and our economy. Quite simply, this is our home and we take seriously our responsibility to support the communities in which we live. When you buy a Rotary Lift product, you’re supporting American workers and their families.”

For several years, Rotary has highlighted its heritage and the hardworking employees responsible for its success through its Raised in Madison campaign. Visit the campaign website, www.rotarylift.com/Raised-In-Madison/, to see Rotary’s history of innovation, learn about the haircut that launched the industry, and hear from some of the dedicated people who design and build the lifts relied on by technicians around the world.

“Raised in Madison is about the quality, pride and craftsmanship that go into every one of our car, truck and bus lifts,” Dawson says. “It’s about Midwestern values, family, teamwork and a strong work ethic. It’s about doing the things that no other lift company does to give our customers the best possible equipment to do their own jobs. It’s about standing behind the lifts our customers stand under every day.”

02.24.2017 | Rotary Lift Expands Mach™ Flex Powered by RedFire™ Mobile Column Lift Lineup
See the unique remote control technology at TMC, CONEXPO and The Work Truck Show

Rotary Wheel Service

Rotary Lift has expanded its Mach™ Flex powered by RedFire™ remote-controlled mobile column lift line-up to include the MCHF13 FLEX. This smaller Mach Flex lift provides 13,000 lbs. capacity per column, making it an excellent choice for lifting medium- and heavy-duty vehicles. Technicians control the mobile column lift with Rotary’s patent-pending remote control, giving them the freedom to walk around the vehicle and the bay to check for any issues while lifting.

The Flex line-up also includes the MCH19 FLEX that provides 18,800 lbs. of capacity per column. Both systems are available in configurations of two, four, six or eight columns. Fleet managers and maintenance personnel can check out the new Rotary Mach Flex powered by RedFire at three upcoming trade shows: the TMC Annual Meeting & Transportation Technology Exhibition, Feb. 27-March 2 in booth #2945; CONEXPO-CON/AGG, March 7-11 in booth #G70013; and The Work Truck Show, March 14-17 in booth #421.

“Rotary Lift’s new Mach Flex powered by RedFire line of mobile column lifts sets a new standard in operation, performance and appearance,” says Doug Spiller, Rotary Lift heavy-duty product manager. “Customers really like its standard black paint and bold graphics package — it’s a good fit for our many customers who are turning their repair operations into premier showrooms of service. And now we’ve expanded the line with the new 13,000 lb. capacity MCHF13 to give our customers more flexibility and versatility with a lower capacity lift.” 

The MCHF13 Mach Flex comes packed with standard features, including:

Integrated vehicle height and weight gauges with digital display.

Patent-pending LockLight™ technology that shows at a glance whether the lift’s mechanical locks are engaged.

Joystick control for up and down (two speeds) movement.

Auto resume feature that makes using a previous set-up even faster.

99 system IDs (channels) to improve reception.

Two controller locating systems, including compatibility with Tile™ technology.

Ability to make software updates without cords, keys, chips or even opening the lift panel.

New column controls with ergonomically positioned metal buttons and pictograph information screen.

Larger, easier-to-read five-digit information display.

Battery-operated with onboard charger: No cords needed in the bay.

Easy-to-move adjustable forks improve set up time without the need for reducer sleeves.

Spring-loaded steering and braking system.

Protected hydraulic cylinder that does not require maintenance.

Forklift pockets for in-shop mobility.

Lower-to-locks button.

The Rotary Lift Mach Flex powered by RedFire mobile column lifting system is third-party tested and ALI certified to meet industry safety and performance standards. Like all Rotary Lift products, the MCHF13 Mach Flex is backed by the industry’s largest factory-trained distributor network providing unmatched local service and support.

01.23.2017 | Rotary® Introduces Full Line of Wheel Service Equipment
Rotary offers tire changers, wheel balancers and alignment equipment

Rotary Wheel Service

Rotary® has expanded its portfolio beyond vehicle lifts to include a full line of wheel service equipment, including tire changers, wheel balancers and alignment equipment. The Rotary Wheel Service Equipment line-up offers the latest technology designed to help technicians safely improve productivity when changing tires, balancing wheels of all sizes and performing alignments.

“Shops have trusted Rotary for more than 90 years,” says Rob Dabrowski, vice president of wheel service equipment for Rotary parent company Vehicle Service Group (VSG). “We know that technicians work most efficiently when they have the right equipment for the job. Like our vehicle lifts, Rotary wheel service equipment is the best there is. It’s manufactured to the highest standards and includes the productivity and safety features shops need to get jobs done right.”

Rotary Wheel Service Equipment will be showcased in Rotary booth #4637 at the NADA Expo Jan. 27-29, 2017, in New Orleans. Visit www.rotarywheelservice.com for more details about the full line.

You can also find Rotary on Facebook, www.facebook.com/RotaryLift, Twitter, twitter.com/RotaryLift, and at The Blueprint blog, blog.rotarylift.com.

01.16.2017 | Rotary Introduces the First Remote-Controlled Wireless Mobile Column Lift
New Mach™ Flex truck lifts are faster, more powerful and even more versatile

Madison, Ind. (January 16, 2017) – Rotary Lift has reinvented the popular wireless mobile column lift to make it even faster and more powerful for lifting any truck, bus or other heavy-duty vehicle. Rotary’s new Mach™ Flex powered by RedFire™ wireless mobile column lifting system puts the ability to lift more than 150,000 pounds right in the technicians’ hands with a patent-pending remote control. Using the remote control lets the technician move around the vehicle while operating the lift from anywhere in the bay for maximum visibility and flexibility.

4 Post Lift “Mobile column lifts are incredibly popular in a wide range of shops because they’re so flexible and easy to use to service virtually any vehicle,” says Doug Spiller, Rotary Lift heavy-duty product manager. “Rotary Lift already set the standard in the category with our Mach Series of mobile column lifts that are faster and easier to use than any others. Now, based on extensive customer input, we’ve improved just about everything a mobile lift has to offer. Mach Flex powered by RedFire lift systems are faster to set up, can lift more, and include as standard a number of safety and productivity-enhancing features that are either optional or not available on other lifts. All this comes at a competitive price on a heavy-duty lift made right here in Madison, Indiana.”

With Mach Flex, technicians are no longer tied down to operating the lift while standing at a single column. In some shops, especially those servicing buses or other long vehicles, two technicians often work together to operate mobile column lifts — one to run the lift and the other to walk around and check that everything is going smoothly. Thanks to Mach Flex’s industrial-grade remote control, a single technician can operate the lift while walking around the vehicle and the bay, keeping an eye out for any obstructions or other issues.

Setting up the Mach Flex lifting system is simple. The remote control guides the technician step by step, eliminating the need to stay at each column to sync it before moving to the next, which reduces setup time.

The MCH19 FLEX offers a new, higher lifting capacity of 18,800 pounds per column, enabling a set of eight columns to pick up vehicles weighing up to 150,400 pounds. Mach Flex lifting systems are available in configurations of two, four, six or eight columns.

Mach Flex is the first vehicle lift to have Rotary Lift’s patent-pending LockLight™ technology built right in. LockLight shows technicians, shop managers and anyone else in the shop at a glance whether the lift is resting on its mechanical load-holding locks. If a vehicle is in the air and the Mach Flex lift’s locks are engaged, the built-in green light on top of the columns will illuminate, indicating that it is OK to get to work on the vehicle.

Other standard features on Mach Flex lifts include:

Wireless operation.

Integrated vehicle height and weight gauges with digital display.

Joystick control for up and down (two speeds) movement.

Auto resume feature that makes using a previous set-up even faster.

99 system IDs (channels) to improve reception.

Two controller locating systems, including compatibility with Tile™ technology.

Ability to make software updates wirelessly — eliminates need for cords, keys, chips or even opening the lift panel.

New column controls with ergonomically positioned metal buttons and pictograph information screen.

Larger, easier-to-read five-digit information display.

Battery-operated with onboard charger: No cords needed in the bay.

Easy-to-move adjustable forks.

Spring-loaded steering and braking system.

Protected hydraulic cylinder that does not require maintenance.

Tough rubber-coated wheels.

Forklift pockets for in-shop mobility.

Lower-to-locks button.

The Rotary Lift Mach Flex powered by RedFire wireless mobile column lifting system is designed and manufactured with pride in Madison, Indiana. It is third-party tested and ALI certified to meet industry safety and performance standards. Like all Rotary Lift products, Mach Flex is backed by the industry’s largest factory-trained distributor network providing unmatched local service and support.