11.18.2014 | Rotary Lift Updates Four-Post Alignment Lifts for Greater Precision and Productivity

New 4 Post LiftRotary Lift has updated its 14,000 lb. capacity ARO14 alignment lift to offer greater precision, faster performance and new user-friendly features. The updates are also available on the AR14 closed-front alignment lift and as part of a patent-pending bolt-on retrofit kit that can equip Rotary Lift’s new SM series four-post lifts to perform alignments.

“We improved our four-post alignment lifts with technicians in mind,” says Jim Dirksen, vice president of light-duty lifting for Rotary Lift. “Each new feature that has been added was designed to make their jobs easier. The radius gauges can be placed in various locations to better accommodate a range of wheelbases, the rear slip plates offer more movement and a higher rise height provides tall technicians with additional workspace. The new lifts are compatible with all modern 3-D alignment equipment and can be lowered onto locks at various heights to ensure the vehicle is level.”

Rotary Lift’s new ARO14 alignment lift features interlocking spacers along its runways that enable technicians to place the turntables in various locations. This makes it easy to service a wide range of cars, light trucks, SUVs and vans. The lift can be used to perform four-wheel alignments on vehicles with wheelbases as short as 71 inches (88 inches for extended-length models) and as long as 148 inches (165 inches for extended-length models).

A new full-length runway design allows the vehicle to smoothly roll back and forward during the alignment process. Since there are no obstructions on the runways, technicians can easily roll the vehicle to gather more precise measurements. To allow the rear wheels to move more easily over a greater range during toe and camber adjustment, the rear slip plates have been expanded to fill the entire width of each runway and feature additional rolling balls. These additional rolling balls also help to increase the life of the slip plate assembly by evenly distributing the load. The lifts come standard with an air filter/regulator/lubricator to keep air tools working properly, two 7,000 lb. capacity rolling jacks for wheels-free work and stainless steel radius gauges.

For greater productivity and durability, the updated alignment lifts each feature a higher rise height, improved drive-on ramps and a strong powder-coated hammer-tone paint finish. They are available with Rotary Lift’s Shockwave™ battery-powered system, which cuts rise time in half to just 35 seconds. This is twice as fast as a standard four-post lift. Descent takes only 18 seconds, meaning a Shockwave-equipped alignment lift can be raised and lowered in less time than it takes a standard lift just to raise a vehicle. Since technicians spend less time waiting for the lift to go up, they can complete more jobs each day and make more money for themselves and the shop.

The new ARO14 and AR14 four-post alignment lifts have been third-party tested and Automotive Lift Institute (ALI) certified to meet ANSI safety and performance standards. To learn more, contact your local Rotary Lift distributor, visit www.rotarylift.com or call (800) 640-5438. You can also find Rotary Lift on Facebook, www.facebook.com/RotaryLift; Twitter, twitter.com/RotaryLift; and Vimeo, http://vimeo.com/groups/rotary.

Media Contact:
Kristen Simpson
| Simpson Communications, LLC | (216) 991-4297 | kristen@simpsoncomm.com

11.10.2014 | Improve Ergonomics and Boost Shop Productivity with Rotary Lift Wheel Wing™ Tire Hanger

Rotary Lift’s latest productivity-enhancing car lift accessory makes it easier for technicians to remove wheels for tire rotations and brake and suspension work. Introduced at last week’s SEMA Show, the new Wheel Wing™ tire hanger attaches to a two-post or inground lift’s swing arm, providing a convenient resting place for wheels.

“With the Wheel Wing tire hanger, technicians no longer have to bend down to place a wheel on the floor or lift it back up to a raised vehicle’s height,” says Ron Lainhart, parts and service manager for Rotary Lift. “This saves valuable time with each wheel removal. It also reduces back strain, since turning to move the wheel to the hanger is more ergonomic than constantly bending over. Fewer back injuries lead to less downtime for the shop’s workforce and can reduce the risk that the shop owner will be liable for worker’s compensation claims.”

The Wheel Wing tire hanger has a 100 lb. capacity for holding a variety of car, truck, SUV and van wheels. The hanger arm can be folded flat against the lift arm or positioned vertically to keep it out of the way when not in use. A protective coating and end cap prevent wheels from being scratched or dinged as they are placed on the hanger arm.

Each Wheel Wing tire hanger kit (P/N FA5974) comes with two tire hangers. For easy installation, the kits include hex keys and mounting shims. The shims can be used to adjust the tire hangers’ mounts to fit nearly any swing-arm style lift, including Rotary Lift’s best-selling SPOA10 two-post and SmartLift® inground lifts.

For further convenience, each Wheel Wing tire hanger kit comes with two magnetic tool trays. The trays can be attached next to the hangers on the lift’s arms or on a tool cart, providing a secure place to store lug nuts.

“The Wheel Wing tire hanger kit is a simple, easy-to-use add-on that can greatly improve working conditions for technicians,” says Lainhart.

To learn more about the Rotary Lift Wheel Wing tire hanger, contact your local Rotary Lift distributor, visit www.rotarylift.com or call (800) 640-5438. You can also find Rotary Lift on Facebook, www.facebook.com/RotaryLift; Twitter, twitter.com/RotaryLift; and Vimeo, http://vimeo.com/groups/rotary.

Media Contact:
Kristen Simpson
| Simpson Communications, LLC | (216) 991-4297 | kristen@simpsoncomm.com

10.28.2014 | Rotary Lift to Showcase Updated Four-Post Car Lifts at SEMA Show 2014

Rotary Lift @ SEMAVehicle service professionals will have the first opportunity to see Rotary Lift’s updated 14,000 lb. capacity four-post general service and alignment lifts at the SEMA Show next month. The enhanced lifts will be joined in the Vehicle Service Group (VSG) booth (#10339) by the world’s fastest two-post lift, the new Wheel Wing™ tire hanger and additional shop equipment from Chief Automotive Technologies, Elektron and Forward Lift. The SEMA Show will be held Nov. 4-7 at the Las Vegas Convention Center.

Rotary Lift’s new SM and AR series four-post lifts feature improved drive-on ramps and a powder-coated hammer-tone paint finish for durability. They have been redesigned with a 78.75-inch rise height, which is five inches higher than previous models. The extra under-runway clearance makes it easier for technicians to walk under the lift to access drivetrain, exhaust and other under-vehicle components.

“We are excited to show off all the changes we’ve made to our four-post lifts,” says Jim Dirksen, vice president of light-duty lifting for Rotary Lift. “At the SEMA Show, Rotary Lift product experts will be on-hand to show attendees how the lifts’ new features make them easier to use and improve shop productivity. In addition to a working SM14 general service lift, we’ll also have a display in the booth to demonstrate the features of the new AR series alignment lifts.”

All new Rotary Lift four-post lifts are available supercharged with Shockwave™ to cut rise time in half to just 35 seconds. This is twice as fast as a standard four-post lift. A Shockwave-equipped SPOA10 two-post lift will also be in the booth at the show and loaded with a new Dodge Dart, so attendees can see just how fast a vehicle can be raised. Rotary Lift’s patent-pending Shockwave technology is also available on its best-selling SmartLift® inground lift, which will also be in the booth.

The Rotary Lift display will be rounded out by the new Wheel Wing tire hanger, which can be mounted to nearly any swing-arm style lift, and the MW-200 mobile wheel lift. The MW-200 is capable of lifting a broad range of wheels and tires to a raised vehicle’s height. These two productivity-enhancing tools eliminate the need for technicians to bend down and lift wheels.

To learn more about the full line of Rotary Lift products, stop by the VSG booth (#10339) at the SEMA Show, contact your local Rotary Lift distributor, visit www.rotarylift.com or call (800) 640-5438. You can also find Rotary Lift on Facebook, www.facebook.com/RotaryLift; Twitter, twitter.com/RotaryLift; and Vimeo, http://vimeo.com/groups/rotary.

Media Contact:
Kristen Simpson
| Simpson Communications, LLC | (216) 991-4297 | kristen@simpsoncomm.com

10.13.2014 | New Rotary Lift MOD35 Inground Bus Lift and Adapters Debut at APTA Expo
Beefier universal saddles, adapters help technicians connect with modern buses

Rotary Lift New WebsiteRotary Lift has updated its patented universal style lifting saddles and is introducing a variety of lift adapter packages for use with its new MOD35 modular heavy-duty inground lift series, debuting today at the APTA Expo. There are four universal saddles to choose from, each now with best-in-class 35,000 lbs. lifting capacity.

“As bus manufacturers make their vehicles more comfortable for drivers and passengers, they also may make them more challenging to lift and service,” explains Paul Lee, Rotary Lift heavy-duty product support and field service specialist. “Buses that are lower to the ground are easier for passengers to enter, but harder for technicians and lifts to slide under. Buses with air brakes and sway bar controls provide a better ride for passengers, but the additional equipment can add weight and block access to traditional lifting points. That’s why Rotary Lift has spent years developing not only the new MOD35 lift series, but all the saddles and lift adapters that make it possible to efficiently use the MOD35 for virtually any heavy-duty lifting application.”

MOD35 is the next generation of Rotary Lift’s MOD30 modular, environmentally friendly heavy-duty inground lift, the best-selling lift in its class. More than 1,100 MOD30 lifts have been installed since the product’s introduction at APTA Expo 2002. Rotary Lift’s patented universal saddles are widely used on MOD Series, EFX60 inground scissor and traditional inground lift installations worldwide.

The modular design of the new MOD35 inground lift enables it to be customized for any location. The wide array of available saddles and adapters enable transit agencies to equip the lift for virtually any lifting application.

Customers can choose from four patented saddles:

• Ultra-low-profile: With the lowest profile in the industry at just 2½ inches tall, this saddle offers excellent drive-over clearance and can be retracted completely into the ground for zero obstructions when not in use. Use with low-profile inserts to pick up low-floor and kneeling buses.
• Low-profile: For many customers, this “standard” front saddle is ideal for most jobs. It’s 4⅛ inches tall, with a maximum reach of 40¾ inches, thanks to two sliding adapters.
• Low truck front (T-style): This 4¾-inch tall saddle offers the widest reach, at 561/16 inches, to facilitate picking up vehicles that don’t have a solid front axle.
• Tall rear: Designed specifically for the rear post, this saddle features six insert receptacles (all of the front saddles can accommodate two inserts each) that slide left and right to provide an incomparable pick-up range, as well as the flexibility to reach into areas that other adapters can’t access.

All Rotary Lift universal saddles offer a greater adjustment range than any other, making lift set-up faster and easier for technicians. Every saddle and most adapters are electrocoated to provide a long-lasting, automotive-quality finish. Rotary Lift offers the industry’s widest selection of third-party certified lightweight adapters for maximum flexibility and versatility. Unlike other designs, most of Rotary Lift’s adapter inserts swivel a full 360 degrees for unmatched adjustability.

Rotary Lift has created several kits that include the most popular adapters for specific applications. Transit fleet managers can also consult the company’s Adapter Selection Guide and work with their local lift distributors to determine the best adapters for their specific needs.

The new MOD35 series of environmentally friendly inground lifts includes all the features customers love about MOD30 plus enhancements to provide even greater durability, cost-effectiveness and service bay productivity. MOD35 is available with two (MOD235) or three (MOD335) multi-stage hydraulic cylinders to provide lifting capacity of 70,000 to 105,000 lbs. Unlike other inground lifts that require floor-mounted consoles, the MOD35 is operated by simple, patent-pending pendant-only controls that can be used at ground level and attached to an optional cord reel. The MOD35’s compact electrical console can be wall-mounted up to 200 feet away from the lift. As a result, facilities gain about five square feet of additional floor space, providing technicians with more room to work around the vehicle.

Like MOD30, the MOD35 is totally contained in a six-foot-deep steel enclosure that has been sealed inside and out with Rotary Lift’s exclusive EnviroGuard coating. The enclosure is warranted against corrosion and electrolysis for 10 years. A patent-pending new installation method means the MOD35 series can be installed more quickly and at a much lower cost than other heavy-duty inground lifts.

The Rotary Lift MOD35 modular heavy-duty inground lift series is #RaisedinMadison and made in the USA. MOD35 models MOD235 and MOD335 have been third-party tested and ALI certified to meet the ANSI/ALI ALCTV 2011 safety and performance standard.

Media Contact:
Kristen Simpson
| Simpson Communications, LLC | (216) 991-4297 | kristen@simpsoncomm.com

10.08.2014 | Boost Productivity in Small Spaces with New Rotary Lift ATO7 Two-Post Lift

Rotary Lift’s new space-saving ATO7 7,000 lb. capacity two-post lift helps shop owners get more productivity out of tight spaces. The lift features an overall width of just 10 feet, 3 inches – 14.5 inches less than a traditional two-post lift – and enough lifting capacity to handle the majority of cars on the road.

“The ATO7 two-post lift is our most popular lift in Europe, where we introduced it eight years ago,” says Jim Dirksen, vice president of sales and marketing for Rotary Lift. “We’re bringing it to the North American market to help shops that need to maximize productivity in smaller bays. For example, many older East Coast shops and dealers in areas where land is expensive may have narrow bays. Since the average car today weighs around 4,000 lbs., the lift’s 7,000 lb. capacity is more than enough for facilities that primarily service cars. The ATO7 two-post lift is the best option for 10-foot-wide bays and it can greatly increase a flat bay’s capabilities.”

While its overall width is significantly narrower than a standard two-post lift, the ATO7 is designed to provide maximum drive-through space between the columns. Its 92-inch clearance is only three inches narrower than Rotary Lift’s bestselling SPOA10 10,000 lb. capacity two-post lift, leaving plenty of room for technicians to work.

The ATO7 lift is equipped with many of the features that make the larger SPOA10 two-post lift so popular. It comes with Rotary Lift’s three-stage front arms, which are capable of reaching more manufacturer-recommended pick-up points than standard two-stage arms. The arms accept the same adapters that fit the SPOA10 lift, providing a familiar setup process for technicians who may have used them previously. Stack adapters and storage racks are included with the standard lift package. The ATO7 and SPOA10 two-post lifts also share the same proven power unit, single-point lock release and overhead shutoff bar.

To provide access to the vehicle’s interior and under-dash components, the ATO7 lift features a true asymmetric design. The columns are each rotated 45 degrees toward the rear of the vehicle, which allows for maximum door opening space while keeping the vehicle’s center of gravity in line with the optimum load capacity of the columns. This reduces unnecessary wear and tear on the lift column, carriage and bearings.

“The ATO7 two-post offers many of the advantages found on larger-capacity two-post lifts, but in a smaller package,” says Dirksen. “It is ideal for older shops with limited space, second-floor service bays, or facilities that simply don’t need more than 7,000 lbs. of lifting capacity.”

The ATO7 two-post lift has been been third-party tested and Automotive Lift Institute (ALI) certified to meet ANSI safety and performance standards.

Media Contact:
Kristen Simpson
| Simpson Communications, LLC | (216) 991-4297 | kristen@simpsoncomm.com

10.01.2014 | Rotary Lift Declares War on Rust: New Processes Protect MOD35 Heavy-Duty Inground Lift from Corrosion

Rotary Lift New WebsiteNew Rotary Lift MOD35 modular heavy-duty inground lifts are manufactured using a variety of unique corrosion-fighting processes to provide customers with greater durability. All MOD35 frames, patented universal saddles and adapters are electrocoated using the same process automotive manufacturers employ to paint new cars and truck frames. The heavy-duty automatic shutter plate trench covers are nitrided to provide long-term protection against daily wear and tear.

When it comes to lift maintenance and durability, rust is the enemy. So with the introduction of the MOD35 modular heavy-duty inground lift series, Rotary Lift has added several weapons to its corrosion-fighting arsenal: nitriding, electrocoating and zinc/aluminum coating. The result is a lift that is even more durable than its predecessor, the MOD30 environmentally friendly heavy-duty inground lift.

“Durability is crucial with a product like the MOD35, where useful life can be measured in decades,” says Doug Spiller, Rotary Lift heavy-duty product manager. “The lift has to stand up to daily use in a harsh shop environment. Rotary Lift invented the environmentally friendly inground lift 12 years ago. Based upon the experience we have gained since then, with more than 1,000 installations to date, we have continued to refine and improve the durability recipe. As a result, not only does the MOD35 offer unique product features, it also is manufactured using techniques and protective processes unlike any other lift.”

Some of the special processes used in the production of the Rotary Lift MOD35 heavy-duty inground lift series include:

Nitriding: Nitriding is a heat treatment process in which nitrogen is diffused into steel to create a hardened surface. Because nitriding is a metallurgical process that changes the surface of the metal rather than applying a coating like paint or galvanization, it results in a surface that is hard to scratch, so rust can’t get underneath it. The automatic heavy-duty shutter plate trench covers on all MOD35 series inground lifts are nitrided instead of painted or galvanized, providing long-term protection against daily wear and tear.

Electrocoating: All Rotary Lift MOD35 frames are electrocoated using the same process automotive manufacturers employ to paint new cars and truck frames. In the electrocoating (or e-coating) process, the MOD35 frame is submerged in an acid bath for a thorough cleaning, and then moved into a booth where paint is electrically bonded into every nook and cranny for a long-lasting, premium finish. Rotary Lift’s patented universal saddle and adapters are also e-coated.

Zinc/Aluminum: All fasteners used below grade in the MOD35 environmentally friendly inground lifts are treated with Magni 565, a duplex coating system that combines a zinc-rich basecoat with an aluminum-rich topcoat to prevent rust and seized bolts. The Magni 565-coated fasteners are superior in this application to painted fasteners that can rust and to stainless steel fasteners that are subject to galvanic corrosion.

To protect both the environment and the lift, the MOD35 is totally contained in a six-foot-deep steel enclosure that has been sealed inside and out with Rotary Lift’s exclusive EnviroGuard coating. The enclosure is warranted against corrosion and electrolysis for 10 years. A patent-pending new installation method means the MOD35 series can be installed more quickly and at a lower cost than other heavy-duty inground lifts.

The modular design of the MOD35 inground lift enables it to be customized for any application and location. It is available with two (MOD235) or three (MOD335) multi-stage hydraulic cylinders to provide lifting capacity of 70,000 to 105,000 lbs. Unlike other inground lifts that require space-eating, floor-mounted consoles, the MOD35 series is operated by simple, patent-pending pendant-only controls that can be used at ground level and attached to an optional cord reel. The MOD35’s compact electrical console can be wall-mounted up to 200 feet away from the lift. As a result, facilities gain about five square feet of additional floor space, providing technicians with more room to work around the vehicle.

The Rotary Lift MOD35 modular heavy-duty inground lift series is #RaisedinMadison and made in the USA. MOD35 models MOD235 and MOD335 have been third-party tested and certified to meet the ANSI/ALI ALCTV 2011 safety and performance standard.

Media Contact:
Kristen Simpson
| Simpson Communications, LLC | (216) 991-4297 | kristen@simpsoncomm.com

09.30.2014 | Rotary Lift Updates Light-Duty Four-Post Lifts for Better Productivity and Durability

Rotary Lift New WebsiteRotary Lift has upgraded its SM series 14,000 lb. capacity four-post lifts by increasing rise height, improving drive-on ramps and finishing everything off with a durable powder-coated hammer-tone paint finish.

Rotary Lift has updated its SM series of 14,000 lb. capacity four-post lifts to provide greater productivity and durability through a higher rise height, improved drive-on ramps and a new powder-coated hammer-tone paint finish. The features make the SM series four-post lifts more capable for facilities that service a variety of vehicles, including cars, light trucks and vans.

“We took the needs of shop managers and technicians into account when we redesigned the SM series four-post lift,” says David Fischmer, marketing manager for Rotary Lift parent company Vehicle Service Group (VSG). “The enhancements address technician comfort and ease-of-use, plus long-term maintenance and lift lifespan.”

The Rotary Lift SM series four-post lifts now come standard with 78.75 inches of rise height, which is five inches higher than previous models. The resulting extra under-runway clearance makes it easier for technicians to walk under the lift to access drivetrain, exhaust and other under-vehicle components.

For improved traction, louvers have been added to the lifts’ drive-on ramps. The bottom of each ramp has also been fitted with polymer rollers instead of protective strips. This allows the ramps to smoothly roll along the floor as the lift is raised and lowered, to reduce floor gouging. The ramps, runways and posts are finished with a powder-coated hammer-tone paint finish for improved durability and easier maintenance.

As part of the redesign, Rotary Lift introduced a Shockwave™ option that cuts the SM series four-post lift’s rise time in half to just 35 seconds. This is twice as fast as a standard four-post lift. Descent takes only 18 seconds, meaning a Shockwave-equipped SM series four-post lift can be raised and lowered in less time than it takes a standard lift just to raise a vehicle. Since technicians spend less time waiting for the lift to go up, they can complete more jobs each day and make more money for themselves and the shop.

The patent-pending Shockwave system’s speed is made possible in part by its DC power unit. The batteries are kept charged by an onboard charger, so the lifts will work even if the shop’s electricity goes out. Since the charger runs on a standard 110V power connection, there is no need to install expensive 220V wiring for the lift. On the SM series four-post lift, the Shockwave power unit can be mounted to either the front or side of one of the columns to meet the space needs of any work bay. All of the power units are designed, built and tested by Rotary Lift.

The SM series four-post lift’s design was subjected to Rotary Lift’s unique cycle testing standards to ensure it can withstand daily usage in a shop. During this testing, the lift is cycled 20,000 times at its rated capacity, which is equivalent to 10 years of use in an average shop.

The SM series four-post lifts have also been third-party tested and Automotive Lift Institute (ALI) certified to meet ANSI safety and performance standards. They feature Rotary Lift’s patented Sentinel Lock™ system, which provides peace of mind by automatically activating the lift locks when it detects a slack cable. To meet the needs of a variety of users, SM series lifts are available in three lengths: 236.75 inches (SM14S), 260.75 inches (SM14L) and 293.75 inches (SM14EL).

Media Contact:
Kristen Simpson
| Simpson Communications, LLC | (216) 991-4297 | kristen@simpsoncomm.com

09.29.2014 | Rotary Lift to Debut New MOD35 Modular Heavy-Duty Inground Lift at APTA Expo

Rotary Lift New WebsiteRotary Lift’s new MOD35 modular heavy-duty inground lift will debut at the APTA Expo, held Oct. 13-15 in Houston. The Rotary Lift booth (#3447) will also feature the new MW-500 mobile wheel lift and a Mach™ Series mobile column lift, so attendees can learn about a variety of lifting solutions for their operations.

Rotary Lift will debut its MOD35 modular environmentally friendly inground lift at next month’s APTA Expo. The MOD35 heavy-duty inground lift series is built on the success of Rotary Lift’s MOD30 environmentally friendly inground lift, which was introduced at APTA Expo 2002. More than 1,100 MOD30 “Heavyweight Champion” lifts have been installed over the last 12 years. The new MOD35 series continues the “championship” reign with best-in-class lifting capacity and clear bay space, patent-pending pendant controls and a lower installation cost.

The MOD35 will be showcased in Rotary Lift’s booth, #3447, along with Rotary’s new MW-500 mobile wheel lift and its popular Mach™ Series mobile column lift. The APTA Expo will be held Oct. 13-15 at the George R. Brown Convention Center in Houston.

“We are really excited to show transit professionals all the updates and improvements we’ve made to our MOD Series with the introduction of the MOD35 heavy-duty inground lift,” says Doug Spiller, heavy-duty product manager for Rotary Lift. “The new lift includes all the features they love about the MOD30, with the addition of a wide range of improvements that make the MOD35 easier to use, more cost-effective and durable.”

Each MOD35 inground lift comes standard with a patent-pending pendant that allows technicians to operate the lift from anywhere in the bay. The pendant’s joystick provides infinitely variable speed control for precise positioning of the lift. Since all of the MOD35 lift’s control and communications functions are housed in the pendant, the electrical console can be mounted on a wall up to 200 feet away from the lift. As a result, facilities gain about five square feet of working area around each lift.

Additional features of the MOD35 inground lift include an Enviroguard™-coated underground containment that protects against corrosion, a simplified slip clutch chain drive, a new abrasion-resistant guide that protects the hydraulic hose, new control features for quicker setup, and a patent-pending new installation method that requires up to 25 percent less concrete resulting in lower installation costs. Rotary Lift uses a variety of unique coatings and processes to protect the MOD35 series from corrosion, including nitriding all its shutter plate trench covers, electrocoating its frames and using only fasteners treated with Magni 565 protective coating below ground.

The MOD35 heavy-duty inground lift is available with two (MOD35 model MOD235) or three (MOD35 model MOD335) multi-stage hydraulic cylinders and features a modular design that enables it to be customized for any application or location. Lifting capacity is 70,000 lbs. or 105,000 lbs., depending on the number of cylinders. Both models have been third-party tested and certified to meet the ANSI/ALI ALCTV 2011 safety and performance standard.

The MOD35 inground lift will be joined in the Rotary Lift booth by another heavy-duty product introduced this year: the MW-500 mobile wheel lift. The MW-500 wheel lift can raise, transport and position any size wheel or tire weighing up to 500 pounds, allowing one technician to do a job that usually requires two or more.

APTA Expo attendees can learn how to correctly use vehicle lifts at “Lifting Vehicles Safely,” a free educational session presented by Spiller on Monday, Oct. 13, from 2:45 to 3 p.m. in the Bus Technical Maintenance & Clean Technology Learning Zone (rooms 382AB and 351AD).

Media Contact:
Kristen Simpson
| Simpson Communications, LLC | (216) 991-4297 | kristen@simpsoncomm.com

09.05.2014 | Niclas Ytterdahl Named President of Vehicle Service Group

Rotary Lift New WebsiteVehicle Service Group (VSG), a global leader in the vehicle service industry and an operating company under Dover’s (NYSE: DOV) Engineered Systems segment, announced today that it has named Niclas Ytterdahl as President, effective immediately. Ytterdahl will report to Andy Fincher, President and Chief Executive Officer of Dover’s Engineered Systems segment.

“Niclas has extensive industry experience and a solid background in operations and supply chain management,” Fincher said. “His familiarity with VSG through his prior role with Dover will add important perspective to VSG’s operations and strategic growth initiatives. We welcome Niclas to the VSG team.”

Ytterdahl will assume the role left vacant following the promotion of the prior VSG President, Gary Kennon, to the position of Executive Vice President of Dover’s Engineered Systems segment.

“I am excited to take on my new role at VSG,” said Ytterdahl. “VSG is an industry-leading company with a strong portfolio of brands. I look forward to working closely with Andy and the entire VSG team, and partnering with our suppliers, to continue to provide our customers with world-class products and the highest levels of service and support.”

Ytterdahl previously served as Senior Vice President of Global Sourcing for Dover. Prior to joining Dover, he was Vice President of Global Strategic Sourcing at AES Corporation where he led the restructuring of AES’ global supply chain, global solid fuel supply and risk management capabilities. Previously, he served as Vice President of Operations and General Manager at Fisher Scientific International Inc. (now Thermo Fisher Scientific).

Ytterdahl received his Master’s Degree in Engineering Physics from Chalmers University of Technology in Sweden and his joint MBA/SM Degree from The MIT Sloan School of Management in Cambridge, Massachusetts.

Media Contact:
Kristen Simpson
| Simpson Communications, LLC | (216) 991-4297 | kristen@simpsoncomm.com

07.30.2014 | See How Rotary Lift Mach™ Series Mobile Column Lifts Increase Vehicle Access and Productivity at APWA Expo

Rotary Lift New Website
Government fleet operators can see firsthand how a Rotary Lift Mach™ series mobile column lift provides unobstructed access to the underside of a vehicle in the Rotary Lift booth (#531) at the APWA 2014 International Public Works Congress & Exposition, Aug. 17-20 in Toronto.

See for yourself how easy it is to work on a vehicle using Rotary Lift Mach™ series mobile column lifts. Stop by the Rotary Lift booth (#531) at the APWA 2014 International Public Works Congress & Exposition for a demo of a Mach series lift raising a Vactor® HHX Prodigy® vacuum excavator to a comfortable working height. The event takes place Aug. 17-20 at the Metro Toronto Convention Centre in Toronto.

“Rotary Lift Mach series mobile column lifts provide unobstructed access to the underside of the vehicle to allow technicians to work while standing,” says Doug Spiller, heavy-duty product manager for Rotary Lift. “This enables them to access frame-mounted components more comfortably and complete jobs more efficiently. At Rotary Lift’s APWA Expo booth, attendees will be able to see firsthand how much easier it is to work on a vehicle while standing instead of crouching or lying on a creeper.”

Rotary Lift Mach series mobile column lifts are available with capacities of 13,000 lbs. or 18,000 lbs. per column. They can be ordered in sets of two, four, six or eight columns, so customers can buy the right amount of capacity for the vehicles they service.

Rotary Lift Mach series lifts feature fast rise and descent times, so users spend less time waiting for the lift to get the vehicle in the air. Patented, intuitive controls are located on each column, so the technician can operate the lift from whichever corner of the vehicle is most convenient. Automatic steering systems that raise and lower without the need for pumping further reduce setup time. Mach lifts are available with a quick-connect horseshoe wiring or wireless.

Since they do not need to be installed in the ground, Mach series mobile column lifts can be seamlessly added to any shop and put into immediate use. For easy maintenance, the lifts feature inverted hydraulic cylinders that keep the chrome piston rod shielded from debris and damage.

Media Contact:
Kristen Simpson
| Simpson Communications, LLC | (216) 991-4297 | kristen@simpsoncomm.com

BlitzRotary at Automechanika and IAA Nutzfahrzeuge 2014

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BlitzRotary at Automechanika and IAA Nutzfahrzeuge 2014

Bräunlingen. This year for the first time, BlitzRotary will have two booths at Automechanika. The areas truck/automobile lifting technology and compressed air technology with the brands Blitz and Rotary will be presented in the usual location in Hall 8.0 E42/46. Chief and Elektron show the entire bandwidth of accident repair technology in Hall 11.0 D39. At IAA Nutzfahrzeuge, BlitzRotary is represented with its own booth in Hall 23 D30 and – as a member of the ASA association – at the joint booth C36, also in Hall 23. Overview of the innovations:
Blitz
Mobile Column Lift HydroLift S2 Agrar 5 – World Premiere!
With the new mobile column lift HydroLift S2 Agrar 5, the Blitz mobile column lift family is extended by a new interesting version for tractors, combine harvesters, and similar vehicles with large wheels. The already very large adjustment range of the VARIO fork was significantly extended, so that holding wheels of up to 42“ (Ø1950x710mm) is possible. On board are the same technical details of both sister models HydroLift S2 6.2 and 8.2.
Mobile Energy Station TWIN Powerstation – World Premiere!
The new TWIN Powerstation is a mobile all-rounder. Driven by a water-cooled Diesel engine, the TWIN Powerstation generates both compressed air and electricity. Several plug points are available to connect consumer loads as well as two hose reeling devices. The perfect companion for e.g. service vehicles.
Rotary
4-Column Lift Portfolio – Flush with floor level & with comprehensive OEM approvals!
In connection with a wheel alignment kit, SM65 series 4-column lifts can, due to their specific design, hold both very small (e.g. Smart) and very big vehicles (e.g. Crafter LWB). Furthermore, SM55 models are characterized by axle lifters integrated in the driving surfaces. Following the current trend, all 4-column lifts can be installed flush with floor level. Approvals of leading automotive manufacturers are available, among others, from Volkswagen (SM65), Mercedes (SM65-55/51), and BMW (SM40-47).
Chief
3D Bodywork Measuring System LaserLock/LaserLock Move – European Premiere!
The heart of the new electronic LaserLock bodywork measuring system is a completely new developed bodywork scanner, which can record 45 preset hi-tech target brands in real-time. The new technology supersedes levelling vehicles – in this way measuring is even faster and more efficient. Dual, high-resolution 19” flat screens allow the simultaneous operation of the Chief measuring software on one side and the automotive manufacturer’s specification software on the other. The mobile version LaserLock Move particularly covers the requirements of accident assessors.
2,5D Bodywork Measuring System for Damage Analysis xDimension – World Premiere!
In modern accident repair, quick damage analysis plays an ever greater role. Even invisible and/or secondary damage can be detected, and the necessity of a variety of repairs can be determined. The new 2,5D bodywork measuring system xDimension seamlessly blends in with the Chief measurement system world.
Bodywork Repair System EZ Liner Express AT – European Premiere!
The new hybrid repair bench EZ Liner Express AT by Chief is a universal bodywork repair system, combining the advantages of a classic repair bench with the unique Chief “rack design”. Due to its compact footprint, the repair bench can be easily integrated in the existing workshop environment. The 360° traction concept with 5-10t tractive force guarantees perfect working results with smaller and moderate damage. Perfect also for Smart repair.
Elektron
TrueAutoMode Resistance Spot Welding – World Premiere!
Particularly the use of high-tensile steel in connection with tailored blanks (connection of different sheet thicknesses during the manufacturing process with laser welding technology) in modern frame-and-body construction is a great challenge for resistance spot welding technology. With the new TrueAutoMode spot welding system by Elektron, a fully automated welding process is possible – both with the use of different steel types and sheet thicknesses. Central points are continuous measuring of impedance values and dynamic generation of time and power.
About BlitzRotary
BlitzRotary is the European head office of the world leader in vehicle lifting and accident damage technology Vehicle Service Group (VSG). Under the roof of BlitzRotary GmbH, the brands BLITZ, Rotary, Chief, and Elektron are combined. The BLITZ brand includes the divisional truck lifting technology, compressed air technology, tire filling and measuring technology, as well as special tools. The Rotary brand primarily serves the automobile lifting segment. Under the Chief brand, vehicle repair and measuring systems are manufactured and marketed. The emphasis of Elektron is on welding and battery service devices. For further information please visit www.blitzrotary.com.
We would appreciate if you could publish the article in one of the next issues.
Wolf-Erik Schmitt
Leiter Marketing & IT
Director Marketing & IT

Further information and pictures can be found under:
www.blitz.blitzrotary.eu/section/734/?det=393628
www.rotary.blitzrotary.eu/section/466/?det=393628
www.chiefautomotive.eu/categories/news
www.elektron-bremen.de/elektron/news.html

 

07.22.2014 | World’s Fastest Car Lift Technology Now Available on Rotary Lift Four-Post Models
Shockwave Improves Productivity by Chopping Lift Rise Times in Half

Rotary Lift New Website
Rotary Lift’s patent-pending Shockwave™ technology, which drives the world’s fastest two-post and inground lifts, is now available for the first time on four-post lifts.

Rotary Lift is expanding its Shockwave™-equipped line of vehicle lifts to include four-post models, providing substantial time savings and improved productivity for quick service technicians. The company’s patent-pending Shockwave technology, which already drives the world’s fastest two-post and inground lifts, is now available on 14,000 lb. capacity SM series and AR series four-post lifts.


“Four-post lifts are popular for quick service applications like oil changes, inspections and alignments because users can quickly drive a vehicle onto the runways and get it into the air,” says David Fischmer, marketing manager for Rotary Lift parent company Vehicle Service Group (VSG). “With Shockwave, the setup process will be even faster. The Shockwave-equipped four-post lifts feature rise times that are twice as fast as traditional four-post lifts, so there is less time spent standing around waiting for the lift to go up.”

Rotary Lift’s versatile 14,000 lb. capacity SM and AR series four-post lifts can handle cars, vans and light trucks through Class 3. With Shockwave, the lifts can reach full lifting height in just 35 seconds. Descent takes only 18 seconds, meaning a Shockwave-equipped four-post lift can be raised and lowered in less than the time it would take a standard four-post lift just to raise a vehicle. This allows technicians to complete more jobs each day, which puts more money in their pockets and increases shop profitability.

Shockwave’s speed is made possible in part by its DC power unit. The batteries are kept charged by an onboard charger, so the lifts will work even if the shop’s electricity goes out. Since the charger runs on a standard 110V power connection, there is no need to install expensive 220V wiring for the lift. On Rotary Lift’s 14,000 lb. capacity four-post lifts, the Shockwave power unit can be mounted to either the front or side of one of the columns to meet the space needs of any work bay.

Each Shockwave-equipped four-post lift comes with a patent-pending Spotline™ laser spotting guide. The motion-activated, wall-mounted laser projects a green line into the middle of they bay, making it easy to center a vehicle on the lift’s runways. The technician simply aligns the middle of the hood or dash with the laser line and drives onto the lift.

Shockwave is available on three 14,000 lb. capacity four-post models: standard (SM14), open front (SMO14) and alignment (ARO14). With the open front option, the runways are not connected between the two front posts, providing an unobstructed work area that runs the entire length of the vehicle. For alignment work, the ARO14 alignment lift comes with two stainless steel radius gauges, two 7,000 lb. capacity rolling jacks and rear slip plates. It is compatible with any brand of alignment equipment. Each model is available with several runway lengths to fit varying bay and vehicle size requirements.

Rotary Lift’s 14,000 lb. capacity four-post lifts feature air filter/regulator/lubricator units to keep air-powered tools working properly. The hydraulic lifting cylinder on each is located under one of the runways, so there are no overhead obstructions that could damage vehicle doors or mirrors.

Media Contact:
Kristen Simpson
| Simpson Communications, LLC | (216) 991-4297 | kristen@simpsoncomm.com

07.21.2014 | New Rotary Lift MOD35 Modular Heavy-Duty Inground Lift Offers Higher Capacity, Exclusive Pendant Controls and Lower Installation Costs

Mod35

Rotary Lift
introduces the next generation of the industry’s best-selling modular, environmentally friendly, heavy-duty inground lift: the MOD35 Series. The MOD35 offers best-in-class lifting capacity and clear bay space, patent-pending pendant controls and lower installation costs.

The MOD35 builds on the success of Rotary Lift’s popular MOD30 inground lift. More than 1,100 MOD30 lifts have been installed since the product’s introduction in 2002.

“Rotary Lift invented the modular inground lift, and now we’ve made it even better,” says Kirk Dawson, vice president, heavy duty, for Rotary Lift parent company Vehicle Service Group (VSG). “Through our continuous improvement efforts, the MOD35 includes all the features customers love about MOD30, plus enhancements they have requested. The result is a lift that is incredibly durable, cost-effective, user-friendly, and fast to set up for servicing any heavy-duty vehicle, from work trucks to articulated buses and everything in between.”

The modular design of the MOD35 inground lift enables it to be customized for any application and location. It is available with two or three multi-stage hydraulic cylinders to provide lifting capacity of 70,000 to 105,000 lbs.

Rotary Lift has put the power of the MOD35 directly in the hands of technicians with a patent-pending new pendant-only control. This custom remote control comes standard with every MOD35 inground lift instead of a floor console. The pendant makes it easy for technicians to operate the lift from anywhere in the bay, for more efficient spotting and lifting. The pendant’s joystick controls provide infinite variable speed control for positioning, raising and lowering the lift, as well as fine adjustment. A lower-to-lock button provides peace of mind. Rotary Lift’s exclusive pendant has been Class 1 Division 2 certified for use all the way down to the ground without worry. An optional cord reel will also be available.

By moving all of the MOD35’s control and communication functions to the pendant, Rotary Lift was able to shrink the standard electrical console to the point that it can be removed from the bay and mounted on a wall up to 100 feet away from the lift. As a result, facilities gain about five square feet of additional floor space, providing technicians with more room to work around the vehicle.

To protect both the environment and the lift, the MOD35 is totally contained in a six-foot-deep steel enclosure that has been sealed inside and out with Rotary Lift’s exclusive EnviroGuard coating. The enclosure is warranted against corrosion and electrolysis for 10 years. This containment forms a barrier between the lift components and the ground to trap oil and shop fluids while at the same time locking out groundwater. The MOD35 containment unit also allows for easy access to all lift components and reduces installation costs.

Rotary Lift has developed a patent-pending new installation method for the MOD35 that requires up to 25 percent less concrete. This means that the MOD35 can be installed more quickly and at a lower cost.

Other features of the MOD35 environmentally friendly inground lift include:

• New slip clutch chain drive design: The simple, low-cost chain drive has been improved to allow accidental vehicle impacts.
• New abrasion-resistant hose guide: Keeps the hydraulic hose out of the way of the moving piston.
• New control features: Store up to 25 vehicle profiles, including wheelbase and height settings, to reduce set-up time and improve technician productivity.
• VEC™ Equalization and Control System: Eliminates the need to manually adjust valves and allows technicians to control jacks individually for vehicle spotting and simultaneously for lifting.
• Clear floor design: All housings are recessed to provide “zero clearance” drive-through when the lift is in the down position.

The MOD35 is compatible with Rotary Lift’s patented universal saddle that is optimized for most vehicles in municipal, school bus, heavy truck or transit/low-profile applications. The widest range of standard adapters and optional saddles are also available to meet any heavy-duty vehicle lifting need.

The Rotary Lift MOD35 Modular Heavy-Duty Inground Lift Series is #RaisedinMadison and made in the USA. It is third-party tested and certified to meet the ANSI/ALI ALCTV 2011 safety and performance standard.

Media Contact:
Kristen Simpson
| Simpson Communications, LLC | (216) 991-4297 | kristen@simpsoncomm.com

06.30.2014 | Rotary Lift Highlights Its American Workers with New Raised in Madison Campaign

Rotary Lift New Website Rotary Lift’s new Raised in Madison campaign features some of the hundreds of employees that build and support the company’s vehicle lifts in Madison, Ind. Watch and read their stories at www.rotarylift.com/raised-in-madison/.

Vehicle lift manufacturer Rotary Lift this week launches Raised in Madison, a campaign that tells the “behind-the-lift” stories of the people who build and support its car and truck lifts in the company’s hometown of Madison, Indiana.

Madison, a small Indiana town on the Ohio River, is home to Rotary Lift’s world headquarters and North American manufacturing and assembly plants. The company’s North and South American operations, engineering, product development, R&D, customer service and support, training, and sales/marketing teams are also based in Madison.

“For nearly 90 years, Rotary Lift vehicle lifts have set the standard for quality, ingenuity and value for every repair shop, dealership and service center that owns one. The Rotary Lift brand has earned a legendary reputation in the industry because of the skill and dedication of our people,” says Matt Webster, vice president and general manager, the Americas, for Rotary Lift parent company Vehicle Service Group (VSG). “Raised in Madison is about quality, pride, craftsmanship, teamwork and family. It’s about Midwestern values and a strong work ethic. It’s about employees who care about each other and the products they make. It’s about doing the things that no other lift company does. It’s about being Raised in Madison.”

The campaign kicks off with a short trailer video viewable at vimeo.com/95522072.
Additional videos featuring iconic Rotary Lift products and the teams that make them will be rolled out to a new microsite, www.rotarylift.com/raised-in-madison/. The site will also include employee profiles and a legacy page that chronicles Rotary Lift’s history. New ads featuring Rotary Lift employees debut in print and online in July, as well.

Media Contact:
Kristen Simpson
| Simpson Communications, LLC | (216) 991-4297 | kristen@simpsoncomm.com

06.24.2014 | Learn How to Boost Truck Shop Productivity with the Right Vehicle Lift During Free Rotary Lift Webcast

Rotary Lift New WebsiteDoug Spiller, heavy-duty product manager for Rotary Lift, will lead the free “The Old Way vs. The New Way: Increasing Productivity in Your Shop with the Right Equipment” webcast July 22.

The “old way” of working on heavy-duty trucks, which involves squatting, crawling, kneeling and stretching while the vehicles sit on the ground, is inefficient and uncomfortable. By installing even one heavy-duty vehicle lift, a shop operator can boost productivity and provide better working conditions for technicians.

The benefits of transitioning from the “old way” to modern repair methods is what Doug Spiller, heavy-duty product manager for Rotary Lift, will focus on during a free webcast produced by Fleet Maintenance magazine on July 22. Registration information for “The Old Way vs. The New Way: Increasing Productivity in Your Shop with the Right Equipment” is available at https://event.webcasts.com/starthere.jsp?ei=1036094.

“This webcast is meant to show heavy-duty fleet managers just how much of a productivity difference a lift can provide,” says Spiller. “Once the decision to purchase a lift is made, there are several options to choose from, so we will also discuss the wide variety of lift types to help fleet operators determine the best fit for their shops.”

The webcast starts at 2 p.m. EDT and is expected to last 30 to 45 minutes, including a question-and-answer session. There is no charge to register; anyone interested can simply visit https://event.webcasts.com/starthere.jsp?ei=1036094 to sign up.

Rotary Lift offers a full line of heavy-duty vehicle lifts designed to improve shop efficiency and productivity, including fast Mach™ series mobile column lifts and HDC series four-post lifts, environmentally friendly MOD series inground lifts, as well as two-post, inground scissor and parallelogram lifts.

Media Contact:
Kristen Simpson
| Simpson Communications, LLC | (216) 991-4297 | kristen@simpsoncomm.com

06.09.2014 | Free Rotary Lift Webcast to Provide Latest Lifting Information for School Bus Fleets

Rotary Lift New Website Rotary Lift has partnered with School Transportation News to present a free webcast about the latest school fleet vehicle lifting practices. The webcast will be held June 24 and led by Doug Spiller, heavy-duty product manager for Rotary Lift.

Rotary Lift and School Transportation News have teamed up to provide school fleet managers and technicians with the latest information about bus lifts, proper lifting techniques, lift maintenance and shop safety. “Lifting Your Vehicles Correctly and Safely,” a free webcast hosted at www.stnonline.com/webcasts, will be presented June 24 at 2 p.m. EDT by Doug Spiller, Rotary Lift heavy-duty product manager.

“Vehicles, equipment and repair methods are always evolving, so it is worth it to periodically update yourself on the latest information to get the most out of your shop,” says Spiller. “This webcast will bring fleet operators and technicians up to speed on topics ranging from proper lifting techniques and adapter selection to lift maintenance and inspections. These are all important considerations for running an efficient school bus maintenance operation.”

The webcast is expected to last one hour, including a question-and-answer session. It is hosted as part of School Transportation News’ School Transportation Network series of webcasts. Registration is free and available at www.stnonline.com/webcasts.

Rotary Lift offers a full range of heavy-duty lifts designed to improve school bus shop productivity, including the popular Mach™ series of mobile column lifts and MOD series environmentally friendly inground lifts. During the webcast, Spiller will discuss the advantages and disadvantages of these and other lift styles, including two-post, four-post inground scissor and parallelogram lifts. He will also show how Rotary Lift’s patented universal saddle adapter for inground lifts can be used to make proper contact with vehicle frames and axles, while speeding up the setup process.

Media Contact:
Kristen Simpson
| Simpson Communications, LLC | (216) 991-4297 | kristen@simpsoncomm.com

06.03.2014 | Rotary Lift Introduces Fast and Friendly Heavy-Duty Four-Post Lifts

Rotary Lift New Website The new Rotary Lift HDC series of heavy-duty four-post lifts combines speed with user-friendly features.

Rotary Lift introduces new heavy-duty four-post vehicle lifts that are both user friendly and fast. The new HDC series four-post lifts are available with capacities of 50,000 lbs. (P/N HDC50) and 60,000 lbs. (P/N HDC60) for servicing a variety of heavy-duty vehicles including trucks and buses. The battery-powered lifts are easy to operate, economical to maintain and can raise a vehicle faster than any competing four-post lift.

“Rotary Lift’s Shockwave™-equipped light-duty lifts and Mach™ series mobile column lifts are popular with technicians and maintenance managers because they are built to increase productivity,” says Doug Spiller, heavy-duty product manager for Rotary Lift. “The new HDC series lifts incorporate the productivity features found on these lifts in an anchored four-post design. This provides an efficient high-capacity option for shop operators who have a bay that can be dedicated to a four-post lift.”

HDC series lifts are the first four-post lifts that can be operated from any column, allowing the user to work from the corner of the bay that is most convenient. Each post is equipped with Rotary Lift’s patented control system, which features an intuitive graphic layout of the lift and real-time height reading. To maximize efficiency, the control panels can be preprogrammed to remember their locations even after the power is turned off.

In addition to its own control panel, each HDC series lift column includes a hydraulic cylinder. Since there are no cables or chains running the length of the runways and no sheaves, an HDC series lift is easier to maintain than a traditional four-post lift. To further reduce maintenance needs, the four hydraulic cylinders are inverted, so the chrome piston rods remain protected from debris and damage at all times.

HDC series lifts are anchored to the shop floor using just a few wedge-style anchors per column. The anchors require no excavation or site preparation, saving time and money during the installation process. Electrical installation is also easy, since the lifts are battery powered. Each column is fitted with its own batteries and an onboard charger, requiring only a standard 110V electrical connection for charging.

“Battery power, which is the driving force behind Rotary Lift’s Shockwave and Mach series lifts, offers many benefits that are now available in a four-post model,” says Spiller. “The DC-powered HDC lifts feature an industry-best rise time of just 65 seconds; they remain fully functional if the power goes out; and they use less electricity than other models.”

Two runway lengths, built to handle maximum wheelbases of 28 feet or 33 feet, are available for both the HDC50 and HDC60. A low-profile runway design makes it easy to drive any vehicle onto the lifts. The HDC series lifts feature a 78-inch maximum rise to the top of the runways to provide ample working room for even the tallest technicians.

Optional accessories include 25,000 lb. capacity rolling bridge jacks that lift the vehicle off its wheels for tire, brake and suspension work, and high-efficiency LED lighting for improved visibility. A shim kit is available for uneven floors, and an HDC series lift can even be converted into a mobile column lift with a mobility kit that adds wheels to the front and back of each column.

Both models have been third-party tested and certified by the Automotive Lift Institute (ALI) to meet ANSI safety and performance standards.

Media Contact:
Kristen Simpson
| Simpson Communications, LLC | (216) 991-4297 | kristen@simpsoncomm.com

06.02.2014 | Rotary Lift Distributors and Installers Lead ALI Certified Lift Inspector Charge

Rotary Lift New Website Rotary Lift has taken a leadership role in supporting the Automotive Lift Institute (ALI) Lift Inspector Certification Program and has more Certified Lift Inspectors in its distribution channel than any other manufacturer. More than 50 distributors and installers have achieved certification over the past nine months, providing additional resources for those needing required annual vehicle lift inspections.

More than 50 members of Rotary Lift’s extensive service network have completed the Automotive Lift Institute (ALI) Lift Inspector Certification Program over the past nine months, bolstering what is already the industry’s go-to resource for professional vehicle lift inspections. Rotary Lift has more ALI Certified Lift Inspectors within its distribution channel than any other manufacturer, making it easy for lift uses across North America to find an inspector.

“Rotary Lift’s distributor and installer network includes more than 400 companies spread across the United States and Canada,” says Ron Lainhart, parts and service manager for Rotary Lift and an ALI factory designated trainer. “We have taken a leadership role in supporting the ALI Lift Inspector Certification initiative so that lift users everywhere can turn to a trusted name for inspections. More than half of all ALI Certified Lift Inspectors are affiliated with Rotary Lift and are qualified to inspect lifts built by any manufacturer.”

Annual vehicle lift inspections are required by ANSI/ALI ALOIM-2008, the national standard covering vehicle lift operation, inspection and maintenance. Annual inspections by an ALI Certified Lift Inspector protect employees and maintain bay productivity by identifying any lift issues before they grow into major problems. Certified Lift Inspectors follow standard inspection procedures approved by ALI, so they will not miss something a non-certified inspector might overlook.

More than half of all the distributors and installers within Rotary Lift’s service network have enrolled an employee in the ALI Lift Inspector Certification Program. That number will grow substantially by the end of the year, because Rotary Lift is requiring each of its Rotary Authorized Installers (RAIs) to have at least one Certified Lift Inspector on staff by 2015. RAIs are the factory-trained exclusive providers of Rotary Lift warranty work. They are the only distributors who are authorized to install Rotary Lift’s popular SmartLift® and MOD series environmentally friendly inground lifts and heavy-duty parallelogram lifts.

“RAIs have traditionally been able to provide for any customer need, and now they will also be able to add professional lift inspections to their portfolio of services,” says Lainhart.

Rotary Lift distributors and installers with inspectors who’ve achieved ALI certification since August 2013 include:

A & W Maintenance (RAI)

Matz Equipment Services (RAI)

Tampa, Fla.

Bridgeport, W.Va.

Automotive Lift Specialist (RAI)

MJS Holdings

Allentown, Pa.

Eastern Passage, Nova Scotia, Canada

Automotive Technology (RAI)

Moore Equipment Sales (RAI)

Fenton, Mo.

Ranger, GA

Bill’s Hydraulic Jack Service (RAI)

MTD Services (RAI)

Sacramento, Calif.

White March, Md.

C.A. Rife (RAI)

Newman Equipment (RAI)

Royal Palm Beach, Fla.

Miami, Fla.

Columbus Oil Co. (RAI)

Norman Story & Associates (RAI)

Columbus, Ohio

Flemingsburg, Ky.

CTL Hydraulics (RAI)

Norwest Shop Equipment (RAI)

Bettendorf, Iowa

Spokane Valley, Wash.

Danielson Equipment Co. (RAI)

O’Brien’s Lift Service (RAI)

Omaha, Neb.

Loveland, Colo.

Doehrman Company (RAI)

Oil Equipment Co. (RAI)

Phoenix, Ariz.

Madison, Wis.

Douglas J. Ward Pump Service (RAI)

Ott Equipment Service (RAI)

Vestal Center, N.Y.

Noblesville, Ind.

Dows Equipment Sales & Service (RAI)

P.R. Streich & Sons (RAI)

Romulus, MI

Franklin Park, Ill.

Edward and Sons Automotive (RAI)

Pacific West Contractors (RAI)

Pleasanton, Calif.

Spanaway, Wash.

Filtrec Corporation (RAI)

Price Equipment Services (RAI)

Auburn, N.Y.

Nashville, Tenn.

Florida Lift Experts (RAI)

Red’s Equipment Warehouse (RAI)

Orlando, Fla.

Syracuse, N.Y.

Garage Equipment Solutions (RAI)

Reliable Hydraulics (RAI)

Castleton, N.Y.

Smyrna, Ga.

Jemko Petroleum Equipment (RAI)

Roundout Lift (RAI)

Erie, Pa.

Ulster Park, N.Y.

John Percy Services (RAI)

Stephen Graga Construction (RAI)

Lancaster, N.Y.

Farmingdale, N.J.

Laub Equipment Services (RAI)

Turner Hydraulics (RAI)

Galloway, Ohio

Carlisle, Pa.

Lift Works (RAI)

U.S. Petroleum Equipment (RAI)

West Bridgewater, Mass.

Kimberly, Wis.

Lift Works (RAI)

Universal Distribution Group (RAI)

Lee, N.H.

Charlotte, N.C.

Lordco Parts

Walker’s Hydraulics (RAI)

Maple Ridge, British Columbia, Canada

Concord, Calif.

Media Contact:
Kristen Simpson
| Simpson Communications, LLC | (216) 991-4297 | kristen@simpsoncomm.com

05.13.2014 | Get Latest on Auto Lifts and Truck Lifts from New Rotary Lift Blog

Rotary Lift New Website
Rotary Lift’s new blog, “The Blueprint” will be updated weekly to communicate with customers about vehicle lift product and industry news, as well as tips on shop productivity, lift selection, lift maintenance and safety.

Rotary Lift has added a blog to its recently redesigned website, www.rotarylift.com. “The Blueprint” will be updated weekly with product and industry news, as well as tips on improving shop productivity, lift safety, and choosing and maintaining lifts. The blog also provides an avenue for customers to communicate directly with Rotary Lift.

“We’re really excited to have another way to converse with our customers,” says Stephen Sheets, marketing content strategist. “The blog complements our existing social media activities on Facebook, Twitter, YouTube and Vimeo by giving us an outlet to tell some longer stories. We plan to have something for all of our audiences: heavy-duty and light-duty; dealer and independent repair; transit, government and private fleet. Everyone is welcome to the conversation!”

“The Blueprint” gets its name from something Sheets and Jared Miller, web design specialist, recently found in an old leather bound book: The original blueprint for the first Rotary Lift, dated July 18, 1925. An image of this historical gem is used as the background for the blog.

Check out the blog and subscribe at blog.rotarylift.com.

Media Contact:
Kristen Simpson
| Simpson Communications, LLC | (216) 991-4297 | kristen@simpsoncomm.com

05.07.2014 | Rotary Lift assistPRO™ Service Expands Digital Offerings to Meet Growing Demand

Rotary Lift New Website Rotary Lift’s assistPRO™ team is on pace to complete more vehicle repair facility planning jobs this year than ever before. assistPRO experts work with shop operators and their architects to provide custom CAD layouts free of charge.

Rotary Lift’s free assistPRO™ professional facility planning assistance service is being expanded to give customers additional options for creating custom shop layouts. The expansion comes as demand for the free service hits an all-time high, with more shops now utilizing assistPRO than ever before.

Available to any Rotary Lift customer, assistPRO helps maximize shop efficiency and technician productivity by determining the optimal number, placement and arrangement of vehicle lifts for a new or remodeled facility. Rotary Lift’s in-house assistPRO team works with individual customers and architects to create custom facility layouts.

At the beginning of this year, the assistPRO team took on 35 percent more jobs than it did over the same period in 2013. The number of shops taking advantage of the program has more than doubled over the past five years as the economy has improved.

“Dealers and independent shops have recovered from the recession and are starting to invest in their facilities again,” says Larry Kendall, assistPRO technical information specialist – facility planner for Rotary Lift. “No matter if they are expanding, moving into new buildings or just upgrading old equipment, it pays to utilize assistPRO. When you include lifts in your shop layout upfront, there is less of a chance you will need to go through a costly redesign and delay the project.”

After determining a facility’s intended use, the assistPRO team draws a floor layout with lifts placed for maximum productivity. Turning radii and traffic flow are matched to the types of vehicles serviced so technicians will be able to quickly pull into and out of the bays. Rotary Lift provides assistPRO layout drawings in CAD or PDF electronic formats or as color prints, based on customer preference. Turnaround is fast (usually seven to 10 days), so users can get to work on their new spaces as soon as possible.

assistPRO is expanding its digital offerings to include 3-D SketchUp models of Rotary Lift vehicle lifts. The models will be available for download through SketchUp’s 3D Warehouse at https://3dwarehouse.sketchup.com/ later in 2014. Rotary Lift currently offers CAD blocks, 3-D BIM models and written specifications for its products through ARCAT, and the SketchUp models will give architects and distributors an additional easy-to-use resource for helping customers.

Media Contact:
Kristen Simpson | Simpson Communications, LLC | (216) 991-4297 | kristen@simpsoncomm.com

04.24.2014 | See What Makes Rotary Lift Mach™ Series Mobile Column Lifts Ideal for Refuse Fleets in New WasteExpo Booth

Rotary Lift New WebsiteWasteExpo 2014 attendees will find Rotary Lift in a new location with its own booth (#341) featuring a Mach™ series mobile column lift on the trade show floor. The WasteExpo trade show is open April 29 through May 1 at the Georgia World Congress Center in Atlanta.

Rotary Lift Mach series mobile column lifts are available with capacities of 13,000 lbs. or 18,000 lbs. per column. With a total capacity of 52,000 lbs., four 13,000 lb. capacity columns can be used to service heavy-duty Class 8 vehicles, including most refuse trucks. Four 18,000 lb. capacity columns can handle up to 72,000 lbs. and lift nearly anything on the road. At WasteExpo 2014, the lift will be holding a Republic Services refuse truck decorated to honor Republic’s driver of the year.

“Mach series mobile column lifts offer unmatched versatility,” says Doug Spiller, heavy-duty product manager for Rotary Lift. “They come in two different capacities and can be ordered in sets of two, four, six or eight, so customers can buy just the right amount of capacity for their refuse or recycling collection fleet needs. This is key for fleet operators working on tight budgets.”

Mobile column lifts offer unobstructed access to the underside of the vehicle, so users can easily reach the various hydraulic components found on refuse trucks. They provide better ergonomics than traditional pits or jacks, allowing technicians to work more efficiently and accurately. Rotary Lift’s Mach series mobile column lifts are further built with several features that maximize efficiency, including a patent-pending intuitive control panel, automatic steering systems and automatic brakes.

The 13,000 lb. capacity column has a rise time of just 68 seconds, while the 18,000 lb. capacity model requires only 78 seconds. With the fast rise times, users are able to put vehicles back into service quicker than before.

Mach series mobile column lifts require little installation, which saves money up front, and they can be moved out of the way when not in use to free up space for other projects.

Media Contact:
Kristen Simpson | Simpson Communications, LLC | (216) 991-4297 | kristen@simpsoncomm.com

04.22.2014 | Larry H. Miller Dealerships Get a Lift in Service Profits from Rotary Lift Shockwave™-Equipped SmartLift® Inground Lifts

Dan  JohnsonWhen you’re in charge of fixed operations for one of the 10 largest dealership groups in the United States, you get pitched a lot of new products. For Dan Johnson, fixed operations director at Larry H. Miller Dealerships of Sandy, Utah, seeing is believing.

“We were in the process of a number of construction projects when I had the opportunity at SEMA to watch a demonstration of a Rotary Lift Shockwave™-equipped lift vs. a standard lift,” Johnson recalls. “It was immediately clear how much faster Shockwave is. My thought was, with our group of 55 dealerships employing well over 900 technicians, if I take the couple minutes per job we’d save with Shockwave and multiply that by 900 technicians and then multiply that by our current effective labor rate: It equals a lot of money. At that point, I was sold.”

Johnson proceeded to work with his long-time Rotary Lift distributor, McGee Company, to order 115 Shockwave-equipped lifts for installation in several new Larry H. Miller dealership locations, including Nissan, Lexus, Dodge/Ram and Hyundai stores in Colorado, Utah and Arizona.

Billed as the “world’s fastest lift,” Rotary Lift Shockwave-equipped two-post surface and SmartLift® inground lifts are twice as fast as standard vehicle lifts, enabling technicians using them to be more productive.

In a recent analysis, Johnson found that technicians using Shockwave-equipped SmartLift inground lifts at the newly built Larry H. Miller Lexus Murray in Murray, Utah, are able complete at least one additional job per day, resulting in $59,904 in additional revenue per bay annually. With 29 Shockwave-equipped bays, Larry H. Miller Lexus Murray is on track to generate more than $1.7 million in incremental revenue every year thanks to Shockwave technology.

The returns don’t stop there. Shockwave-equipped lifts are battery operated with built-in chargers, eliminating the need for expensive 220V wiring. Johnson estimates that this DC power system saves Larry H. Miller Dealerships around $500 per lift on electrical installation. Ongoing energy bills are also lower since the lifts use less electricity.

For new construction, Johnson has also shifted from the Rotary Lift two-post surface lifts that Larry H. Miller Dealerships have relied on for more than 30 years to Rotary Lift SmartLift inground lifts. Because inground lifts can be installed in 11-foot-bays while two-post lifts require bays that are at least 12 feet wide, the group is able to add one inground bay for every 11 surface bays. That means the average Larry H. Miller service department can grow from 33 production bays to 36 bays without increasing overall square footage. Those extra three bays generate an average of $415,308 in additional gross profit per shop annually.

Automotive News recently named Larry H. Miller Dealerships the tenth largest dealership group in the United States based on 2013 retail unit sales. The business currently includes 52 locations in seven western states, with plans for further expansion. As the group continues to grow, Rotary Lift’s Shockwave technology will be there to drive productivity.

“Going forward, all of the car bays we build will include Shockwave-equipped lifts,” Johnson says. “We have confidence in the product and in the Rotary name. Rotary is a name you can trust.”

To hear more from Johnson and others at Larry H. Miller Dealerships about their experience with Rotary Lift Shockwave-equipped lifts, watch the video interviews at http://www.rotarylift.com/Media/Videos/. You can calculate your own Shockwave ROI at www.rotarylift.com/Shockwave.aspx.

Learn more from your local Rotary Lift distributor or call (800) 640-5438. Rotary Lift is also active on Facebook, www.facebook.com/RotaryLift; Twitter, twitter.com/RotaryLift; and YouTube, www.youtube.com/RotaryLiftMedia.

For more information about Larry H. Miller Dealerships, visit www.lhmauto.com.

Rotary Lift Shockwave-equipped lifts are twice as fast as standard vehicle lifts, which enables technicians using them to be more efficient and productive. Thanks in part to the productivity gains provided by Shockwave, the tenth-largest dealership group in the U.S., Larry H. Miller Dealerships, has installed 115 Shockwave-equipped lifts in its newest locations and plans to put them in every new facility the group builds.


Technicians at the new Larry H. Miller Lexus Murray in Murray, Utah, are able to complete an average of one additional job per day using Rotary Lift Shockwave-equipped SmartLift inground lifts, resulting in $59,904 in additional revenue per bay annually.


With 29 Shockwave-equipped service bays, Larry H. Miller Lexus Murray is on track to generate more than $1.7 million in incremental revenue every year thanks to Shockwave technology.

 

Media Contact:
Kristen Simpson | Simpson Communications, LLC | (216) 991-4297 | kristen@simpsoncomm.com

04.10.2014 | Rotary Lift Redesigns Website to Be Cleaner, More Organized and More Visual

Rotary Lift New WebsiteRotary Lift has redesigned its website to showcase more videos, images and product information to improve the user experience.

The new rotarylift.com homepage features a rotating slideshow of the company’s vehicle lifts in action, highlighting the wide variety of products available. Links below the slideshow enable users to quickly find car lifts, truck lifts and the distributor contact page. A customer installation gallery includes images of Rotary Lift Mach™ series mobile column lifts, SmartLift® inground lifts and more Rotary Lift products working in real-world garages.

Videos are a prominent feature of the new site. The homepage includes a featured video that is updated regularly. Customer testimonial videos can be found on the new video library page, which also organizes Rotary Lift’s many product spotlight videos into a central location.

“The new site features a very clean design, but we have still managed to fit more visuals and information on its pages than before,” says David Fischmer, marketing manager for Rotary Lift parent company Vehicle Service Group (VSG). “That’s because the product pages are better organized and easier to navigate. Our customers should be able to efficiently find everything they need, but if they don’t, we have included links to the Rotary Lift live chat helpline throughout.”

When browsing for a lift, users can sort by lifting capacity and lift type, so they only see what they need. Each product page clearly lists the model’s capacity, features, ALI certification status and specifications. Links to related products and auxiliary materials – like brochures or warranty information – are also included to provide an in-depth look at the lift.

From the website, anyone can download Rotary Lift’s updated Lift Buyer’s Guide. The guide provides helpful information about things to compare when selecting a lift, including quality, testing, certification and manufacturer support.

About Rotary Lift
Rotary Lift is the leading brand of vehicle lifts and equipment designed to increase technician productivity. Founded in 1925 by the inventor of the first automotive hydraulic lift, Rotary Lift offers the broadest line of lifts for use in professional automotive service, commercial truck and transit, and enthusiast/residential customer segments. There are more Rotary Lift products used in vehicle repair shops around the world than any other brand.
Rotary Lift is a Vehicle Service Group (VSG) brand. VSG comprises nine major vehicle lifting and collision repair brands: Rotary Lift, Chief® Automotive Technologies, Forward® Lift, Direct-Lift®, Hanmecson®, Revolution® Lift, Elektron, Blitz® and nogra®. Based in Madison, Ind., VSG has operations worldwide, including ISO 9001-certified manufacturing centers in the U.S., Europe and Asia. VSG is part of the Engineered Systems segment of Dover Corporation (NYSE: DOV), a multi-billion dollar, global producer of innovative equipment, specialty systems and value-added services.

Rotary Lift’s redesigned website includes more visuals and product information than before, with a cleaner, more organized layout.

Media Contact:
Kristen Simpson | Simpson Communications, LLC | (216) 991-4297 | kristen@simpsoncomm.com

03.25.2014 | Rotary Lift Installer Network Becoming Go-To Resource for Certified Lift Inspectors

Rotary Lift has taken an active role in educating its Rotary Authorized Installers (RAIs) about the Automotive Lift Institute (ALI) Lift Inspector Certification Program. In order to provide a nationwide resource for professional lift inspections, Rotary Lift is requiring each company in its RAI network to enroll at least one employee in the Lift Inspector Certification Program by the end of 2014.

Rotary Lift customers know they can turn to Rotary Authorized Installers (RAIs) for superior vehicle lift installations, service and warranties. Soon, lift owners across the country also will be able to rely on RAIs for professional lift inspections, as Rotary Lift now requires each RAI company to have at least one Automotive Lift Institute (ALI) Certified Lift Inspector on staff.

ALI Certified Lift Inspectors are proven qualified to inspect any manufacturer’s vehicle lifts in accordance with ANSI/ALI ALOIM-2008, the national standard covering vehicle lift operation, inspection and maintenance. There are already more ALI Certified Lift Inspectors in Rotary Lift’s RAI network than in any other manufacturer’s distribution channel. Rotary Lift is the first manufacturer to support the ALI Lift Inspector Certification Program with a certification requirement for its service network.

“There are nearly 400 RAIs across the United States and 60 percent of them currently have employees enrolled in the ALI Lift Inspector Certification Program,” says Ron Lainhart, parts and service manager for Rotary Lift and an ALI Factory Designated Trainer. “We are requiring the rest of our RAIs to enroll a participant by the end of 2014. As a result, Rotary Lift RAIs will be fully equipped to meet the changing needs of the vehicle service industry. The ALI Lift Inspector Certification Program has professionalized the vehicle lift inspection process, and anyone who does not start adapting now will be left behind.”

Factory-trained RAIs are the exclusive providers of Rotary Lift warranty work. They are the only distributors who are authorized to install Rotary Lift’s popular SmartLift® and MOD series environmentally friendly inground lifts and heavy-duty parallelogram lifts. Customers receive enhanced warranties for all lifts installed by RAIs. To ensure fast service, RAIs keep the most common Genuine Rotary Parts™ in stock.

RAI companies are located in all 50 states and most metropolitan areas, so the new requirement will put an ALI Certified Lift Inspector close to most lift users. Annual lift inspections are required by ANSI/ALI ALOIM-2008, and enforced by local, regional and national health and safety officials. By identifying lift issues before they become major problems, annual inspections protect employees, reduce lost days, maintain productivity and lower repair costs.

The ALI Lift Inspector Certification Program provides third-party verification that an inspector is qualified to inspect any vehicle lift. All ALI Certified Lift Inspectors must meet prerequisites and pass two exams to complete the program.

“Inspector certification is not easy to achieve,” says Lainhart. “It takes time and dedication. ALI Certified Inspectors have committed themselves to a challenging program, so you know you are receiving real value when you hire them to inspect your lifts. Everything about their inspection procedure has been standardized and approved by ALI, so they will not overlook something a non-certified inspector might miss.”

About Rotary Lift
Rotary Lift is the leading brand of vehicle lifts and equipment designed to increase technician productivity. Founded in 1925 by the inventor of the first automotive hydraulic lift, Rotary Lift offers the broadest line of lifts for use in professional automotive service, commercial truck and transit, and enthusiast/residential customer segments. There are more Rotary Lift products used in vehicle repair shops around the world than any other brand.

Rotary Lift is a Vehicle Service Group (VSG) brand. VSG comprises nine major vehicle lifting and collision repair brands: Rotary Lift, Chief® Automotive Technologies, Forward® Lift, Direct-Lift®, Hanmecson®, Revolution® Lift, Elektron, Blitz® and nogra®. Based in Madison, Ind., VSG has operations worldwide, including ISO 9001-certified manufacturing centers in the U.S., Europe and Asia. VSG is part of the Engineered Systems segment of Dover Corporation (NYSE: DOV), a multi-billion dollar, global producer of innovative equipment, specialty systems and value-added services.

Media Contact:
Kristen Simpson | Simpson Communications, LLC | (216) 991-4297 | kristen@simpsoncomm.com

03.06.2014 | Gary Kennon, President of Vehicle Service Group, Promoted to Dover Engineered Systems Executive Vice President

Gary Kennon, President of Vehicle Service Group, Promoted to Dover Engineered Systems Executive Vice President

Madison, Ind., March 6, 2014 - Gary Kennon, president of Madison, Ind., based Vehicle Service Group (VSG), has been promoted to executive vice president of the Dover Engineered Systems Group (DES) as part of a business restructuring announced by VSG’s parent company, Dover (NYSE: DOV), on Wednesday. In his new role, Kennon will have oversight for five Dover operating companies as well as responsibility for the segment’s operational excellence and supply chain programs.

Dover announced it has realigned its businesses into a new segment structure organized around its key end markets to better focus on growth strategies. VSG is part of the DES segment, which is comprised of companies that design, manufacture and service critical equipment and components serving the printing and identification, transportation, waste handling, and industrial end markets.

Kennon’s promotion will eventually take him to Dover headquarters in Downers’ Grove, Ill. Dover has begun the search to replace him, and to assure a smooth transition, Kennon will continue to support VSG until a new president is appointed.

Kennon’s career with VSG has spanned nearly 30 years, beginning in 1984 as a design engineer. During this time, his progressively responsible roles have included engineering manager, general manager of the inground/heavy-duty and specialty products business unit, international sales manager, and vice president of business development. He has served as president of VSG since 2005.

Kennon led the formation of VSG in 2009 by bringing together Rotary Lift Consolidated with sister Dover company Chief Automotive Technologies. He has also overseen a number of global acquisitions in Germany, Asia and the Americas including Hanmecson in China and both Blitz and Elektron in Germany. Under Kennon’s leadership, VSG has grown from being solely a lift supplier in a predominantly North American market, to being a global leader in the vehicle service equipment market with a portfolio of industry-leading brands offering lifts, collision repair equipment, air compressors and welders.

“There is no doubt I leave VSG with very mixed emotions,” says Kennon. “On one hand, I have spent the better part of my life working with great teams to build and shape this great company and it will be difficult to leave friends and colleagues. At the same time, I also look forward to the challenges this new role will present and the opportunity to contribute through additional Dover companies. I am confident VSG will remain in great hands and the leadership team will continue to focus on both its long term growth initiatives, and the people who have made VSG what it is today — its customers, suppliers and employees.”

About Vehicle Service Group
VSG comprises nine major vehicle lifting and collision repair brands: Rotary Lift®, Forward Lift®, Direct-Lift®, Hanmecson®, Revolution Lift®, Chief® Automotive Technologies, Elektron, Blitz® and nogra®. Based in Madison, Ind., VSG has operations worldwide, including ISO9001-certified manufacturing centers in the U.S., Europe and Asia. VSG is part of the Engineered Systems segment of Dover Corporation (NYSE: DOV), a multi-billion dollar, global producer of innovative equipment, specialty systems and value-added services. For more information about VSG, visit www.vsgdover.com or call (800) 640-5438.

Media Contact:
Kristen Simpson | Simpson Communications, LLC | (216) 991-4297 | kristen@simpsoncomm.com

02.27.2014 | Truck Shows Offer Opportunities to See Timesaving Mach™ Series Mobile Column Lifts

Truck Shows Offer Opportunities to See Timesaving Mach™ Series Mobile Column Lifts

Madison, Ind. (Feb. 27, 2014) – Over the next month, fleet operators from across the country will have plenty of opportunities to see how Rotary Lift’s Mach™ series mobile column lifts can save them time and money. Three of the trucking industry’s largest shows will be held in March, and Rotary Lift representatives will be on hand at each one to help attendees find the right lifts for their shops.

The truck trade show season kicks off with The Work Truck Show 2014, March 5-7 at the Indiana Convention Center in Indianapolis, Ind. Rotary Lift’s Work Truck Show booth (#4087) will include a set of Mach™ series mobile columns. Mach series mobile column lifts feature intuitive controls, automatic steering systems and fast rise times that allow technicians to lift a vehicle and start working on it more quickly than they can with other lifts. Mach series lifts are available with individual column capacities of 13,000 lbs. or 18,000 lbs. in sets of two, four, six or eight columns.

The new Rotary Lift MW-500 mobile wheel lift will also be on display. It can be used to remove and transport wheels and tires weighing up to 500 lbs., making it easier for technicians to service work truck tires and brakes. The wheel lift’s rise time is just six seconds, so it does not disrupt the repair process.

The following week, the Mach series mobile column lift will be shown in the Rotary Lift booth (#2225) at the TMC Annual Meeting & Transportation Technology Exhibition. The trade show portion of the event takes place March 10-12 at the Music City Center in Nashville, Tenn.

Rotary Lift will close out the month of March at the Mid-America Trucking Show held at the Kentucky Exposition Center in Louisville, Ky. Rotary Lift’s booth (#90100) will be located outside near the entrance to the North and South Wing lobbies. The outdoor display at the show, which will be held March 27-29, will feature a Mach series mobile column lift holding up a truck.

To learn more about the full line of heavy-duty Rotary Lift products, stop by the Rotary Lift booth at one of these shows, contact your local Rotary Lift distributor, visit www.rotarylift.com or call (800) 640-5438. You can also find Rotary Lift on Facebook, www.facebook.com/RotaryLift; Twitter, twitter.com/RotaryLift; and YouTube, www.youtube.com/RotaryLiftMedia.

About Rotary Lift
Rotary Lift is the leading brand of vehicle lifts and equipment designed to increase technician productivity. Founded in 1925 by the inventor of the first automotive hydraulic lift, Rotary Lift offers the broadest line of lifts for use in professional automotive service, commercial truck and transit, and enthusiast/residential customer segments. There are more Rotary Lift products used in vehicle repair shops around the world than any other brand.
Rotary Lift is a Vehicle Service Group (VSG) brand. VSG comprises nine major vehicle lifting and collision repair brands: Rotary Lift, Chief® Automotive Technologies, Forward® Lift, Direct-Lift®, Hanmecson®, Revolution® Lift, Elektron, Blitz® and nogra®. Based in Madison, Ind., VSG has operations worldwide, including ISO 9001-certified manufacturing centers in the U.S., Europe and Asia. VSG is part of the Engineered Systems segment of Dover Corporation (NYSE: DOV), a multi-billion dollar, global producer of innovative equipment, specialty systems and value-added services. Rotary Lift is a GSA contract holder, GSA contract #GS-07F-8953D (Dover Industries, Inc., DBA Rotary Lift).

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Attendees at the Work Truck Show, TMC Annual Meeting & Transportation Technology Exhibition and Mid-America Trucking Show will have the opportunity to see how Rotary Lift Mach™ series mobile column lifts can increase shop productivity.

 

2/27/14
1860-1010

Media Contact:
Kristen Simpson | Simpson Communications, LLC | (216) 991-4297 | kristen@simpsoncomm.com