12.21.2015 | Rotary Lift Updates Heavy-Duty Inground Lifts with New Features and ALI Certification
70 Series traditional inground lifts offer low price, user-friendly features and reliability

70Q NOW WITH MORE CERTIFICATION! Rotary Lift has updated its 70 Series heavy-duty traditional inground lifts with new user-friendly features and has had the lifts third-party tested and certified to meet industry safety and performance standards.

The 70Q and 703Q traditional inground lifts feature a new standard locking system with “lower to locks” feature. It’s based on the popular and proven Rotary Lift MOD Series locking system. Also new is an upright control console that eliminates the need for technicians to bend down to run the lift. Instead, the operator can control the lift from a comfortable standing position.

The 70Q is equipped with two hydraulic cylinders (one stationary and one moveable) for a total capacity of 50,000 pounds. The 703Q has three cylinders (one stationary and two moveable) with a total capacity of 75,000 pounds. Each lift’s cylinders are automatically equalized and easily adjusted with push-button controls. The cylinders feature Rotary Lift’s exclusive EnviroGuard™ coating to protect against electrolysis and corrosion. EnviroGuard comes with a 10-year warranty.

As a founding member of the Automotive Lift Institute (ALI), Rotary Lift is a strong proponent of third-party testing and certifying vehicle lifts to meet ANSI/ALI ALCTV-2011, the industry safety and performance standard. In fact, Rotary Lift offers more certified lift models than any other manufacturer. Both the Rotary Lift 70Q and Rotary Lift 703Q are ALI certified.

“Our updated traditional inground lifts give heavy-duty fleet customers a cost-effective option for retrofits or new construction,” explains Doug Spiller, Rotary Lift heavy-duty product manager. “Fleets have relied on Rotary Lift inground lifts for decades, and they know this is a product they can count on to perform every day. The updated lifts are made right here in Madison, Indiana; they’re ALI-certified, and they’re our lowest-priced heavy-duty inground lift. They’re a great value.”

For maximum flexibility, the 70Q and 703Q frame lengths are customizable in one-foot increments to fit existing pits or new facility designs.

Rotary Lift offers the broadest line of vehicle lifts in North America, including a wide range of ALI-certified inground lift models. In addition to the 70Q and 703Q traditional inground lifts, customers can choose MOD Series lifts with or without environmental containment, or EFX Series inground scissor lifts. All Rotary Lift heavy-duty inground lifts come standard with Rotary’s patented Universal Saddle Adapter that provides lift operators with fast and easy setup to reach virtually any truck or bus pick-up points. For specific transit applications, the ultra-low profile saddle adapter is available.

For more information about the new 70Q and 703Q traditional inground lifts or any of the full line of heavy-duty lifts available from Rotary Lift, visit www.rotarylift.com/Heavy-Duty-Lifts/. Rotary Lift is also active on Facebook www.facebook.com/RotaryLift and Twitter twitter.com/RotaryLift. For video, visit www.rotarylift.com/News-and-Resources/Video-Library/.
10.10.2015 | See How Rotary Lift Two-Post TRIO™ Arms Make Lifting Vehicles Easier at SEMA Show
New arm design is one of many lift innovations that will be on display

Batery Powered Lifts SEMA Show attendees can see firsthand how easy it is to set up Rotary Lift’s new SPOA10TRIO two-post lift with exclusive TRIO™ Arms. Introduced in September, the lift’s new arms feature a proprietary three-stage design in a two-piece package that reduces the amount of telescoping needed to engage a vehicle’s pick-up points. The new arms accept three types of Rotary Lift adapters, so technicians can choose the right style for any application.

The SPOA10TRIO lift will be on display in Rotary Lift booth #10239 in the North Hall Tools & Equipment section at the SEMA Show, which takes place Nov. 3-6 at the Las Vegas Convention Center.

“Rotary Lift’s new two-post TRIO Arms provide all the capabilities of regular three-stage arms in a package that is easier to use and more versatile,” says Jim Dirksen, vice president of light-duty for Rotary Lift. “We are looking forward to showing off the new arms at the SEMA Show, so attendees they can see for themselves how each arm’s integrated lightweight adapter simply slides into place. This enables technicians to make precise adjustments to the adapter location when setting up the lift.”

The new SPOA10TRIO lift in the Rotary Lift booth will be equipped with Rotary Lift’s Shockwave™ technology, which drives rise and descent times that are twice as fast as other lifts. Shockwave-equipped lifts also come with Rotary Lift’s exclusive Spotline™ laser spotting guide that helps center a vehicle between the lift columns. These timesaving innovations enable technicians to complete more jobs each day.

In addition to the SPOA10TRIO two-post lift, Rotary Lift’s SEMA Show booth will feature a hybrid lift designed to show off all the capabilities of the recently updated SM Series and AR Series four-post models. The new 14,000 lb. capacity SM Series four-post lift has a rise height that is five inches higher than its predecessor, which makes it easier for technicians to work under the vehicle. The AR Series alignment version of the lift features a new full-length runway design for greater precision and faster performance. All 14,000 lb. capacity SM Series and AR Series four-post lifts can be equipped with Shockwave technology.

Rotary Lift’s best-selling SmartLift® inground lift, Mach™ Series mobile column lift and MW-200 mobile wheel lift will also be in the booth. While there, visitors can demo Rotary Lift’s LockLight™ device, which shows at a glance if a lift is properly resting on its safety locks.

To learn more about any of these products or the full line of Rotary Lift vehicle lifts, stop by Rotary Lift booth #10239 at the SEMA Show, contact your local Rotary Lift distributor, visit www.rotarylift.com or call 800-640-5438. Rotary Lift is also active on Facebook www.facebook.com/RotaryLift and Twitter twitter.com/RotaryLift. Rotary Lift videos are available at www.rotarylift.com/News-and-Resources/Video-Library.

10.10.2015 | Top 10 Vehicle Lift Safety Tips from Rotary Lift Rotary Lift draws on 90-year history to offer best practices for truck lifts, car lifts and bus lifts

Since no piece of vehicle service equipment is used on a daily basis more frequently than a vehicle lift, proper lift safety practices are crucial. That’s why Rotary Lift, North America’s largest lift manufacturer, has put together a list of essential safety tips for lift buyers and operators.

“Rotary Lift was established in 1925 after our founder, Peter Lunati, invented the modern hydraulic vehicle lift,” says David Fischmer, marketing director for Rotary Lift parent company Vehicle Service Group (VSG). “With 90 years of experience under our collective belt, we know a lot about lift safety. So to help our customers maximize their lift performance while staying safe, we’ve put together these top 10 lift safety tips.”

1.Take ALI's online Lifting It Right course. Once purchased at www.autolift.org/ali-store/, technicians can complete this valuable lift safety training class online at any time within 90 days.
2. Train every technician on the proper operation of all the lifts in your facility.
3. Perform daily safety inspections before using any lift.
4. Have your lifts inspected annually by an ALI Certified Lift Inspector. Find a local inspector:www.autolift.org/find-a-certified-auto-lift-inspector.
5. When buying a new lift, always look for the gold ALI lift certification label. It’s proof that the lift has been independently tested and ALI certified to meet industry safety and performance standards.
6. Make sure the lift’s locks are engaged before starting vehicle service.
7. Always match the vehicle and job to be performed with the appropriate lift.
8. Use jack stands when removing heavy components. Removing heavy parts can cause the vehicle’s center of gravity to shift and may make it unstable.
9. Use a wheel lift to prevent back strain when removing and installing heavy wheels.
10. Insist on OEM replacement parts when maintaining your lift.

To learn more about Rotary Lift heavy-duty lifts, visit www.rotarylift.com/original. To explore the full line of Rotary Lift parts and accessories for any vehicle service need, visit www.rotarylift.com or contact your local Rotary Lift distributor. Rotary Lift is also active on Facebook www.facebook.com/RotaryLift and Twitter twitter.com/RotaryLift.

10.08.2015 | Greater Dayton RTA Chooses Rotary Lift MOD35 Lifts for Environmental and Productivity Benefits Best-in-class inground lift is versatile and easy to use

Batery Powered LiftsFor the Greater Dayton Regional Transit Authority, the new Rotary Lift MOD35 modular heavy-duty inground lift provides more than just best-in-class lifting capacity and ease of use. Its EnviroGuard™-coated steel enclosure limits corrosion while also keeping oil and shop fluids from entering the ground.

“We wanted something that would protect the environment. Being self-contained, the Rotary Lift MOD Series gives you the protection you need,” says Tom Hodge, Greater Dayton RTA manager of fleet maintenance. “Everything about that lift is very earth-friendly, worker-friendly, user-friendly, and I would highly recommend it.”

The MOD35 lift builds on the success of Rotary Lift’s bestselling MOD30 heavy-duty inground lift. Greater Dayton RTA recently installed two MOD35 lifts to complement its existing six MOD30 lifts. All of the MOD Series lifts feature Rotary Lift’s exclusive EnviroGuard treatment. EnviroGuard seals the inside and outside of the lifts’ underground containment units, which are warranted against corrosion and electrolysis for 10 years.

In addition to the environmental benefits, Greater Dayton RTA staff also praise the MOD35’s new patent-pending pendant-only control. This custom remote control comes standard with every MOD35 lift instead of a floor console. The pendant makes it easy for technicians to operate the lift from anywhere in the bay, for more efficient spotting and lifting.

Victor D. Hall, utility specialist for Greater Dayton RTA, says the pendant makes spotting buses “a breeze.” “I can actually just take the pendant right to the side of the bus, lean down, and control the lift while I’m looking at it,” he says. “It will retract back to the smallest piece of equipment out to the largest piece of equipment with no problem: You just hold the joystick and away it goes.”

To see more of what the Greater Dayton RTA team has to say about its Rotary Lift MOD Series lifts, watch the video at https://vimeo.com/130248773 or visit www.rotarylift.com/original. While you’re on the website, be sure to sign up for a free T-shirt! And remember, only through the end of this week, you can get $5 off the Automotive Lift Institute (ALI) lift safety certificate course Lifting It Right Online. Rotary Lift is also active on Facebook www.facebook.com/RotaryLift and Twitter twitter.com/RotaryLift.

10.04.2015 | Rotary Lift Provides Tips for Choosing the Best Vehicle Lift Battery
Each battery type offers different advantages; selecting the right one for your application can maximize a lifts potential

Batery Powered Lifts Battery-operated vehicle lifts are fast and convenient. Their DC power units drive quick rise times, and battery-powered mobile column lifts provide heavy-duty technicians with complete portability. All battery-powered lifts work during power outages, so there is never any risk that a vehicle will be left stranded in the air. There is one other important advantage that battery-operated lifts offer over traditional wired lifts: the ability to adapt the lift to a specific application using the right battery type. Advances in battery technology have made it possible for facilities to tailor their battery-operated lifts to meet specific needs. For instance, some battery types are more suited for quick service applications than others.

What options are available for lift buyers today? Rotary Lift, the vehicle lift manufacturer that offers more battery-operated models than any other lift maker, provides expert guidance.

“Rotary Lift revolutionized the market in 2011 with the introduction of patent-pending Shockwave technology that makes its battery-powered two-post surface and inground lifts the fastest in the world. Shockwave technology is now also available on our light-duty four-post and alignment lifts,” says Doug Spiller, heavy-duty product manager for Rotary Lift. “On the heavy-duty side, our battery-powered Mach™ Series mobile column lifts have long been preferred by heavy-duty customers for their speed and ease of use, and last year we introduced fast heavy-duty four-post lifts with DC power units. We know what it takes to build an efficient battery-powered lift, and recognize the significant impact choosing the right battery type and style can make for the customer.”

Rotary Lift engineers thoroughly cycle test lifts with a variety of battery types at Rotary Lift’s North American headquarters in Madison, Indiana, and also monitor the performance of lifts in use in vehicle service facilities. Based on extensive research, they recommend two types of batteries for vehicle lifts:

Absorbent Glass Mat (AGM): While AGM battery technology is not new, its cost has only recently come down enough to make these batteries feasible for installation in vehicle lifts. AGM batteries are maintenance-free and offer longer battery life at faster cycle rates; however, they should be connected to an AGM-compatible charger to maximize their potential. For frequent-use, quick service settings where a vehicle is fully raised and lowered at least once every 15 minutes, AGM batteries may be worth the higher initial investment.

Flooded Lead-Acid: These standard batteries have wet cells that require monitoring and maintenance, but they offer an economical option for customers.

Once a customer has determined the type of battery, he or she can then choose the style of battery that fits the particular service.

Deep Cycle Style: Deep cycle marine batteries are the most commonly used batteries for mobile column lifts. That’s because they can operate for days or weeks between charges, meaning the mobile column does not have to be plugged in continually. This enables technicians to move the lift to a location that is convenient for the vehicle being lifted and then leave the lift in place for an extended period of time. Constant charging applications will typically shorten the lifespan of deep cycle batteries.

Starting Style: Standard car and light truck batteries are economical and powerful, providing the best bang for the buck for light-duty lifts under normal operation. They are ideal for facilities that can benefit from fast rise times, but that do not typically cycle the lift every 15 minutes. Automotive batteries should be continuously charged. Continuous cycling without a charger can damage these batteries.

Each of Rotary Lift’s battery-operated lifts comes with a smart digital charger that works with any of these styles and types of batteries. The charger not only senses the battery type, discharge rate and how close the battery is to fully charged, but also the ambient temperature, which can affect charge settings.

“Some lift manufacturers ship all lifts with a basic charger and pre-determined battery installed, which limits the customer’s ability to choose the right type for his or her application,” says Spiller. “At Rotary Lift, we have learned that it is best to give the customer flexibility. That’s why our standard charger works with all of the popular lift battery options. All of our lifts can be shipped without batteries, enabling the customer to determine which style and type should be installed. Customers should consult their owners manuals for size and amp requirements.”

To learn more about Rotary Lift battery-operated, heavy-duty lifts, visit www.rotarylift.com/original. While you’re on the website, be sure to sign up for a free T-shirt! And remember, only through the end of this week, you can get $5 off the Automotive Lift Institute (ALI) lift safety certificate course Lifting It Right Online. Rotary Lift is also active on Facebook www.facebook.com/RotaryLift and Twitter twitter.com/RotaryLift.

10.04.2015 |Rotary Lift Highlights Heavy-Duty Lift Safety and Productivity
Free T-shirt, buyer’s guides, ALI training discount and more available this week

Rotary Lift, the world’s most-trusted lift manufacturer, invites heavy-duty lift customers to join the celebration this week as industry leaders come together to promote vehicle lift safety, productivity and environmental friendliness.

Rotary Lift credits lift manufacturer Stertil-Koni with developing the weeklong lift education event in 2014. Automotive Lift Institute (ALI), the trade association formed in 1945 by Rotary Lift and eight other now-defunct lift manufacturers to promote lift safety, is also getting involved this year.

“The vehicle lifting industry in general has experienced tremendous growth in recent years, coupled with major advances in safety, features, durability and environmental stewardship,” explains Dr. Jean DellAmore, president of Stertil-Koni*, in a press release. “National Lift Week presents a unique opportunity for us to not only salute these accomplishments, but also offers a powerful way in which we can give back to those who depend on, and utilize our products daily.”

Kirk Dawson, Rotary Lift vice president of heavy-duty, says, “When Stertil-Koni announced its Lift Week last year, we thought it was ironic, because at Rotary Lift, we take the opportunity every day to promote the benefits of vehicle lifts. But after considering ALI’s support for such an event, and being in agreement with Stertil-Koni on the overarching goal of educating customers, we decided to lend our support this year as the only remaining ALI charter member in order to elevate the event for the good of the industry.”

As part of this education push, Rotary Lift introduces www.rotarylift.com/original. This new heavy-duty lift website is designed to help fleet maintenance managers, technicians and specifiers learn about the types of heavy-duty lifts and how to use them properly to maximize shop productivity, safety and vehicle uptime. The website features videos, articles, buyer’s guides, a labor savings calculator, lift application guide and other resources. Visitors can also sign up to get a free T-shirt. Additional materials and activities are scheduled throughout this week. Be sure to follow Rotary Lift on Facebook www.facebook.com/RotaryLift and Twitter twitter.com/RotaryLift to stay in the know.

This week only, save $5 on every purchase of ALI’s online lift safety certificate course Lifting It Right – Online. This interactive course, hosted by NASCAR legends Richard and Kyle Petty, is usually $29 per person. Order it this week for just $24 per person and take the course anytime within the next 90 days.

“Rotary Lift invented the original hydraulic vehicle lift 90 years ago, and we haven’t looked back,” Dawson says. “We continue to innovate and tailor solutions for every customer need, which is why we have more ALI-certified lift models than any other manufacturer. And thanks to our unmatched distributor network, every Rotary Lift is backed by the best-trained, most convenient local support in the business. So this week – and every other week of the year – Rotary Lift, our distributors and our RAI’s (Rotary Authorized Installers) invite you to celebrate the benefits that vehicle lifts bring to the vehicle service industry.”

09.30.2015 | New Rotary Lift LockLight™ Provides Peace of Mind When Using Mobile Column Lifts
Device gives green light to technicians when lift is on its load-holding locks

Moble Column Lifts, also known as Portables
Rotary Lift’s patent-pending LockLight™ technology is now available for its Mach™ Series mobile column lifts, making it easier for fleet technicians, supervisors and health/safety inspectors to see at a glance if a lift is secure on its locks.

Every time a technician raises a vehicle for service on a lift designed with a load-holding lock device, standard industry safety practices require that the lift be “lowered to locks” before starting work. To do this, the vehicle is raised just past working height and then slightly lowered until the mechanical lift locks engage. This process relieves the lift’s hydraulic pressure and places the load of the vehicle securely on the lift’s mechanical latches, reducing the chance that the vehicle will freefall if the lift’s hydraulic system fails.

Introduced for light-duty vehicle lifts earlier this year, the Rotary Lift LockLight device mounts directly to a lift and shines a green light when it detects the lift’s hydraulic pressure has been relieved. The light indicates that the lift is resting on its locks and work can proceed. Without LockLight, the only way to tell if a lift is on its locks is to press the “down” button – if the lift moves, its locks are not engaged.

“During an inspection, health and safety officials can cite a facility for a lift in use that has not been lowered onto its mechanical locks,” says Doug Spiller, heavy-duty product manager for Rotary Lift. “LockLight is the only product that provides a clear visual indicator that a raised lift is properly resting on its locks. This helps technicians get into the habit of always lowering their Mach Series lifts to the locks, and it provides peace of mind for fleet maintenance managers.”

The new Mach Series LockLight features a light that is more than twice as large as Rotary Lift’s light-duty LockLight accessory, providing enhanced visibility across large fleet facilities. The light mounts to the top of a Mach Series column’s battery compartment, where it is visible from 180 degrees around the column. Mach Series mobile column lifts with LockLight accessories installed have been third-party tested and Automotive Lift Institute (ALI) certified to meet ANSI lift safety and performance standards.

Two versions of the LockLight kit are available, making it possible to retrofit any Mach Series mobile column lift. The first version (P/N M140112) works with standard Mach Series columns, while the second version (P/N M140115) works with columns that are already equipped with optional pressure gauges.

To learn more about LockLight, contact your local Rotary Lift distributor, visit www.rotarylift.com/Accessories or call 800-640-5438. You can also find Rotary Lift on Facebook, www.facebook.com/RotaryLift and Twitter, twitter.com/RotaryLift. A video showing the light-duty LockLight accessory in action can be viewed at vimeo.com/111063106. Additional videos are available at www.rotarylift.com/News-and-Resources/Video-Library.

09.16.2015 | Visit Rotary Lift at ICUEE to Boost Fleet Maintenance Efficiency
Mach™ Series mobile column lifts reduce downtime to get utility trucks back into service quicker

Moble Column Lifts, also known as Portables
Attendees at the upcoming International Construction and Utility Equipment Exposition (ICUEE) in Louisville, Kentucky, can learn how to boost fleet maintenance productivity with Rotary Lift Mach™ Series mobile column lifts.

Utility fleet managers know that vehicle downtime is costly. The quicker a truck can be processed at the maintenance facility, the quicker it can be returned to service, resulting in more efficient operations. At the upcoming International Construction and Utility Equipment Exposition (ICUEE), fleet operators can see how Rotary Lift Mach™ Series mobile column lifts minimize downtime with fast setup features and versatility.

ICUEE will be held Sept. 29 through Oct. 1 at the Kentucky Exposition Center in Louisville, Kentucky. Rotary Lift Mach Series mobile column lifts will be in Rotary Lift booth #3816 in the exhibit hall.

“Mach Series mobile column lifts feature fast rise and descent times, so technicians spend less time waiting for the lift before they can start working,” says Doug Spiller, heavy-duty product manager for Rotary Lift. “They also come with intuitive controls that make it easy to synchronize each column during the setup process. Automatic steering systems further save time by eliminating the need to manually pump each column before transport, and brakes engage automatically when the handle is released.”

To provide utility fleet service facilities with maximum versatility, Rotary Lift Mach Series lifts can be removed from under a raised truck once the vehicle is lowered onto jack stands. The lift can then be used to raise other trucks for service, preventing bottlenecks of vehicles. In addition to a Mach Series lift, the Rotary Lift booth at ICUEE will include an 18,000 lb. capacity jack stand (model RS18YL) built specifically for heavy-duty use.

Each Mach Series lift column is powered by batteries and comes with an onboard charger. Since there is no need to plug the columns into power outlets, there are fewer cords cluttering the service bay. The Mach Series lift on display in the Rotary Lift booth at ICUEE will be equipped with a wireless communications option that also eliminates all communications cables. This option (lift model MCHW418) provides a completely clear floor under and around the vehicle.

To learn more about Mach Series mobile column lifts and the full line of heavy-duty Rotary Lift products, stop by Rotary Lift booth #3816 at ICUEE, contact your local Rotary Lift distributor, visit www.rotarylift.com/Heavy-Duty-Lifts or call (800) 640-5438. Check out videos of Mach Series mobile column lifts in action at www.rotarylift.com/News-and-Resources/Video-Library. You can also find Rotary Lift on Facebook, www.facebook.com/RotaryLift and Twitter, twitter.com/RotaryLift.

09.01.2015 | Patented TRIO Arms Now Standard on Rotary Lift SPOA10 Two-Post Lift
Exclusive design enables quick and easy spotting, greater versatility

“New Trio Arm Two-Post Lift”

The world’s best-selling two-post lift, the Rotary Lift SPOA10, has been upgraded with exclusive new arms that make the lift even more versatile and easy to use. Rotary Lift’s patented TRIO™ Arms are now standard on the SPOA10TRIO 10,000 lb. capacity lift. TRIO Arms feature a proprietary three-stage design in a two-piece package that lets technicians choose from a wide range of easily adjusted adaptors for any application.

Introduced in 2011 on the Rotary Lift SmartLift® inground lift, TRIO Arms provide all the capabilities of regular three-stage arms in a more versatile package. On TRIO Arms, the third telescoping arm segment is replaced with an integrated lightweight sliding adapter assembly. This design enables technicians to easily interchange truck adapters, round polymer adapters or three-position flip-up adapters depending on the job at hand. The adapters can be rotated 360 degrees and easily slide along the lift arm, enabling technicians to make precise adjustments to the adapter location when setting up the lift.

“In order to properly engage a vehicle’s pick-up points, technicians using regular three-stage arms have to move the heavy innermost stage into place while reaching under the vehicle on their hands and knees,” says Bob Ford, new product development manager for Rotary Lift. “With TRIO Arms, the technician can simply slide the lightweight adapter itself to the desired position. There’s less telescoping needed, which saves time, reduces technician stress and can help get the vehicle in the air more quickly. The SPOA10TRIO lift is just one more example of how for the last 90 years Rotary Lift has been always innovating, not imitating.”

“Trio Two-Post Arms” While most two-post lifts are sold in a variety of configurations determined by application, the SPOA10TRIO’s ability to easily switch between flip-up adapters for body-on-frame vehicles, round polymer adapters for unibody vehicles, and thread-up truck adapters makes it a more universal lift.

“With TRIO Arms, all adapters are interchangeable, so the ordering process is simpler,” says Ford. “For maximum versatility, customers can order the SPOA10TRIO lift with all three sets of adapters, allowing technicians to easily service a wide range of vehicles using a single lift.”

With 10,000 lbs. of lifting capacity, the SPOA10TRIO two-post lift is ideal for servicing most cars, light trucks, SUVs and vans. It features a true asymmetric design, with rotated columns that hold the vehicle with the center of gravity toward the rear of the bay. This positions the vehicle’s doors behind the columns, so technicians can open and close the doors with less worry of dinging them.

The SPOA10TRIO two-post lift is available with another Rotary Lift innovation: Shockwave™ technology. Shockwave-equipped lifts feature rise and descent times that are twice as fast as other lifts, which means technicians can complete more jobs each day. They are battery-powered and have onboard chargers, so the lifts work during power outages and there is no need to run expensive 220V wiring. Shockwave-equipped lifts also come with Rotary Lift’s exclusive Spotline™ laser spotting guide that makes it easy to center a vehicle between the lift columns.

TRIO Arms were engineered at Rotary Lift’s world headquarters in Madison, Ind., and performance tested to 20,000 lift cycles, which is the equivalent of 10 years of real-world use. The SPOA10TRIO two-post lift has been third-party tested and Automotive Lift Institute (ALI) certified to meet ANSI lift safety and performance standards.

To learn more about Rotary Lift’s 90-year history of innovation and to watch a video of the SPOA10TRIO lift in action, visit www.rotarylift.com/innovation. For more information about the lift, contact your local distributor or call (800) 640-5438. You can also find Rotary Lift on Facebook, www.facebook.com/RotaryLift and Twitter, twitter.com/RotaryLift. For more videos, visit www.rotarylift.com/News-and-Resources/Video-Library.

08.24.2015 | Rotary Lift Heavy-Duty Lifts, Light-Duty Lifts and Lift Accessories Now Available for Streamlined Purchasing Through NJPA
New contract eliminates the need for participating agencies to individually bid out projects

“Rotary Lift NJPA cooperative”Rotary Lift’s industry-leading vehicle lifts are now available through the National Joint Powers Alliance® (NJPA) purchasing cooperative, allowing government fleets to streamline the buying process and efficiently outfit their maintenance facilities. Rotary Lift products are part of the NJPA “Fleet Services Parts and Equipment” category, and are offered through NJPA contract #061015-RRL.

Heavy-duty lifts available through the Rotary Lift NJPA contract include the new MOD35 environmentally friendly modular inground lift, Mach™ Series mobile column lift, EFX60 inground scissor lift, parallelogram lift and HDC Series four-post lift. The best-selling SPOA10 two-post lift and SmartLift® inground lift, which can both be equipped with Rotary Lift’s timesaving Shockwave™ technology, are available for light-duty applications, along with Shockwave-equipped four-post lifts, alignment lifts and the Y-Lift. Productivity-boosting wheel lifts, adapters and other accessories are also included in the contract.

“Purchasing through Rotary Lift’s new NJPA contract lets government agencies buy equipment with a simple purchase order,” says Chris Bilz, Rotary Lift government sales leader. “Since all NJPA contracts are solicited nationally and reviewed by the NJPA board, there’s no need for program participants to individually bid out each purchase. This saves time and resources while still ensuring that the agency receives a competitive price.”

Any government, education or nonprofit agency in the United States can take advantage of Rotary Lift’s NJPA contract. There is no cost to join NJPA, and no minimum purchasing requirements or other commitments. Organizations can join the co-op online at www.njpacoop.org/join/application or by calling (888) 894-1930.

Once its NJPA membership is approved, an organization’s representative can work directly with Bilz to determine which Rotary Lift vehicle lifts and accessories are most suitable for its applications. She can be reached at bilz@rotarylift.com or (800) 445-5438, ext. 5518.

To learn more about government purchasing assistance from Rotary Lift, visit www.rotarylift.com/Government-Purchasing-Assistance or call (800) 640-5438. You can also find Rotary Lift on Facebook, www.facebook.com/RotaryLift and Twitter, twitter.com/RotaryLift. For videos, visit www.rotarylift.com/News-and-Resources/Video-Library.


Media Contact:
Kristen Simpson
| Simpson Communications, LLC | (216) 991-4297 | kristen@simpsoncomm.com

08.20.2015 | Rotary Lift Receives U.S. Patent for Trio™ Three-Stage Lift Arms
Trio lift arms offer unmatched reach and precision for properly lifting more vehicles

“Rotary Lift APWA Expo”Rotary Lift has been granted United States patent 8,973,712 for its technician-friendly Trio™ vehicle lift arms. Trio arms have up to a 20 percent greater reach than traditional lift arms, so they can be used to service a wider range of vehicles. Their proprietary three-stage design enables technicians to more easily move the arms into position and then precisely position adapters exactly where they’re needed for proper lifting. Trio arms come standard on the best-selling Rotary Lift SmartLift® 10,000 lb. capacity inground lift.

Rotary Lift introduced the original three-stage arm to much fanfare in North America in 2005. SmartLift with three-stage arms was named one of the Top 20 Tools for 2005 by Motor Magazine. The original three-stage arms consisted of three telescoping sections that slid inside of each other so they could be extended or retracted as necessary to reach more vehicle pick-up points than was possible with traditional lift arms.

The original three-stage arm design has been widely copied and is now available on many light-duty two-post surface and inground lifts. But Rotary Lift engineers were not satisfied. Rotary Lift invented the original hydraulic lift in 1925, and over the last 90 years the company has had a singular focus on developing the most efficient, reliable and longest-lasting lifts for its customers.

In 2011, Rotary Lift introduced an even better three-stage arm: the Trio. The Trio arm design keeps the first two telescoping arm sections and replaces the third with a multi-position sliding adapter integrated into the second arm. This design lets technicians easily interchange truck adapters, round polymer adapters or three-position flip-up adapters depending on the job at hand. They can easily rotate the adapters 360 degrees and can slide them from a fraction of an inch to several inches to precisely position them at the proper pick-up points.

“Trio arms have the most advanced arm design around. Their versatility, ease-of-use and precision makes them very popular with technicians, service managers and shop owners. A single lift equipped with Trio arms can service practically any vehicle under 10,000 lbs., from a unibody car to a light-duty pickup,” says Jim Dirksen, vice president of light-duty for Rotary Lift. “As the technician population ages, bay ergonomics become increasingly important. It’s easier to slide just one telescoping arm and then move an adapter than it is to slide two heavy arm sections. Plus, with today’s vehicle designs, it’s more important than ever that technicians lift a vehicle only at the OEM-designated lifting points. No other lift arm out there offers the fine adapter adjustment made possible by our Trio arm design.”

Trio arms were designed by Rotary Lift engineers in Madison, Ind., and have been performance tested to 20,000 lift cycles, which is the equivalent of 10 years of real-world use. All SmartLift inground lifts are third-party tested and Automotive Lift Institute (ALI) certified to meet ANSI lift safety and performance standards.

To learn more about SmartLift Trio arms from Rotary Lift, visit www.rotarylift.com/LIGHTDUTY/SmartLifts/, watch https://vimeo.com/83787548, call (800) 640-5438 or contact your local Rotary Lift distributor. You can also find Rotary Lift on Facebook, www.facebook.com/RotaryLift and Twitter, twitter.com/RotaryLift. Check out Rotary Lift videos on our website page www.rotarylift.com/News-and-Resources/Video-Library.

Media Contact:
Kristen Simpson
| Simpson Communications, LLC | (216) 991-4297 | kristen@simpsoncomm.com

08.14.2015 | See Why Rotary Lift Mach™ Series Lifts Are Ideal for Public Works Fleets at APWA Expo
Learn how versatile mobile column lifts can be used to service a variety of vehicles

“Rotary Lift APWA Expo”When equipped with a set of heavy-duty jack stands, Rotary Lift’s wireless Mach™ Series mobile column lifts make it possible to perform nearly any job on a variety of trucks. That makes them an ideal choice for diverse public works fleets. At the upcoming APWA International Public Works Congress & Exposition, fleet operators can see how to use Mach Series lifts and jack stands to get the most out of their service bays. Rotary Lift will be in booth #1259 at the event, which runs Aug. 30 – Sept. 2 at the Phoenix Convention Center in Phoenix.

“Public works fleets are incredibly diverse, with everything from basic service and utility vehicles to large road construction and snow removal trucks,” says Doug Spiller, heavy-duty product manager for Rotary Lift. “Mach Series mobile column lifts can pick up any of those vehicles by the wheels. For wheels-free work, the technician can simply lower the vehicle onto jack stands. As a result, fleet managers don’t have to dedicate certain lifts to specific jobs or vehicle types. This simplifies the lift-buying process and streamlines operations.”

Mach Series mobile column lifts are battery-operated and available with capacities of 13,000 lbs. or 18,000 lbs. per column. They can be ordered in sets of two, four, six or eight columns, so customers can select the right amount of capacity for the vehicles they service. The Mach Series lift on display at the APWA Expo will be equipped with Rotary Lift’s wireless communications option (lift model MCHW418), which eliminates bulky communications cables. This provides a completely clear floor under and around the vehicle.

Rotary Lift’s APWA Expo Booth will also include an 18,000 lb. capacity jack stand (model RS18YL) designed for heavy-duty vehicles. The tripod stand comes with spring-loaded casters for easy transport and positioning, and has a height range of 56 inches to 82.25 inches. In addition to wheels-free work, Rotary Lift’s heavy-duty jack stands enable the vehicle to remain in the air for service while the mobile columns are removed and used elsewhere in the shop.

To learn more about Mach Series mobile column lifts, heavy-duty jack stands and the full line of heavy-duty Rotary Lift products, stop by Rotary Lift booth #1259 at the APWA Expo, contact your local Rotary Lift distributor, visit www.rotarylift.com/Heavy-Duty-Lifts or call 800-640-5438. Check out a video of Mach Series mobile column lifts in action at vimeo.com/groups/rotary/videos/60165813. You can also find Rotary Lift on Facebook, www.facebook.com/RotaryLift and Twitter, twitter.com/RotaryLift. For more videos, visit the Vimeo channel, http://vimeo.com/groups/rotary.

Media Contact:
Kristen Simpson
| Simpson Communications, LLC | (216) 991-4297 | kristen@simpsoncomm.com

06.09.2015 | New Rotary Lift Raised in Madison Video Focuses on Superior Customer Support
Workers discuss teamwork needed to ship car and truck lift parts within 24 hours

“Rotary Lift Parts Department”

When customers need new standard wear parts for their vehicle lifts, Rotary Lift will ship those parts within 24 hours. This policy is one of the many things that set the company apart from the competition. Rotary Lift’s new video, Raised in Madison: Parts Department, provides a behind-the-scenes look at the people responsible for getting Genuine Rotary Parts™ to users worldwide. Watch the video at www.rotarylift.com/Raised-In-Madison.

“Providing for our customers means more than just building industry-leading car and truck lifts,” says Ron Lainhart, parts and service manager for Rotary Lift. “It also includes offering outstanding support and replacement parts, so our lifts provide their users with years of service. At Rotary Lift, we stock more than 5,000 part numbers, so our customers can get what they need fast. We’ve invested a lot of resources in our parts operations, and are excited to highlight our efforts in this new Raised in Madison video.”

The Raised in Madison campaign was launched last year to show the pride and craftsmanship Rotary Lift employees put into their work at the company’s Madison, Ind., manufacturing and assembly plants. In the new video, Rotary Lift’s parts department workers talk about the company’s extensive shipping and inventory system, and the teamwork that goes into fulfilling every Genuine Rotary Parts order.

Genuine Rotary Parts are the only replacement parts that should be used on Rotary Lift vehicle lifts. They are manufactured to Rotary Lift’s exact measurements and tolerances, while aftermarket or imitation parts are reverse-engineered and may not use the same materials and dimensions as the originals they are copying. This could compromise the lift’s performance or lifespan, causing more maintenance and downtime in the future. Aftermarket parts can also void a lift’s Automotive Lift Institute (ALI) certification, since ALI certification covers all of the lift’s lifting components.

While the parts department team strives to ship each order as quickly as possible, customers working with a Rotary Authorized Installer (RAI) can get their lifts back on the job even faster, since RAIs keep most common Genuine Rotary Parts in stock. RAIs are factory-trained distributors who serve as the exclusive providers of Rotary Lift warranty work. RAIs can also be relied on for required annual lift inspections, since Rotary Lift requires that each RAI company have at least one ALI Certified Lift Inspector on staff. The extensive RAI network covers all 50 states and most metropolitan areas, which helps ensure fast service.

“All vehicle lifts need to be maintained over time, but few lift manufacturers offer the support and service that Rotary Lift does,” says Lainhart. “That’s why you have to do your homework and not just buy a lift based on its upfront cost.”

Check out the full Raised in Madison video series at www.rotarylift.com/Raised-In-Madison. Learn more about the benefits of using Genuine Rotary Parts by contacting your local RAI or downloading the free Genuine Rotary Parts Guide at www.rotarylift.com/Contact/Parts. You can also find Rotary Lift on Facebook, www.facebook.com/RotaryLift and Twitter, twitter.com/RotaryLift.

Media Contact:
Kristen Simpson
| Simpson Communications, LLC | (216) 991-4297 | kristen@simpsoncomm.com

05.19.2015 | Make Garbage Truck Service Bays More Productive: Visit Rotary Lift at WasteExpo
Mach Series enables refuse fleet operators to easily add a lift to a flat bay

“Men and Women of Steel”Rotary Lift’s wireless Mach™ Series mobile column lifts provide unobstructed access to the pumps, hoses and other hydraulic components on refuse trucks. They can also be moved in and out of the service bay when not in use, which helps refuse fleet operators create a more versatile shop. Rotary Lift will have a wireless Mach Series mobile column lift in its booth at WasteExpo next month, so attendees can see firsthand all the benefits the lift offers. The lift will be holding a Heil PT 1000™ rear loader refuse collection vehicle in Rotary Lift booth #1031. WasteExpo runs June 2-4 at the Las Vegas Convention Center.

“Mach Series mobile column lifts are easy to operate and fast to set up, so users can efficiently conduct preventative maintenance checks and repairs,” says Doug Spiller, heavy-duty product manager for Rotary Lift. “Plus, they are completely portable. That means refuse fleet operators can add a lift to a flat bay without dedicating that space to a permanent lift. The Mach Series lift can be wheeled in and out of the bay as needed, or used throughout the facility. This unmatched versatility helps fleet operators maximize their often limited resources.”

Mach Series mobile column lifts are battery-operated and available with capacities of 13,000 lbs. or 18,000 lbs. per column. They can be ordered in sets of two, four, six or eight columns, so customers can buy the right amount of capacity for the vehicles they service. Since the columns are positioned outside each wheel, Mach Series mobile column lifts provide unlimited access to service under-vehicle hydraulic components.

Rotary Lift’s WasteExpo booth will also include an 18,000 lb. capacity jack stand designed for heavy-duty vehicles, and the MW-500 mobile wheel lift. The MW-500 wheel lift can raise, transport and position any size wheel or tire weighing up to 500 lbs., allowing one technician to complete heavy-duty wheel and tire jobs that usually require two or more people.

To learn more about Mach Series mobile column lifts and the full line of heavy-duty Rotary Lift products, stop by Rotary Lift booth #1031 at WasteExpo, contact your local Rotary Lift distributor, visit www.rotarylift.com/LIFTS/Mobile-Columns or call (800) 640-5438. You can also find Rotary Lift on Facebook, www.facebook.com/RotaryLift and Twitter, twitter.com/RotaryLift. Check out Rotary Lift videos in our Video Vault.

Media Contact:
Kristen Simpson
| Simpson Communications, LLC | (216) 991-4297 | kristen@simpsoncomm.com

05.04.2015 | Rotary Lift Employees Discuss Teamwork and Pride in New Raised in Madison Videos
“Men and Women of Steel” series profiles workers who build car and truck lifts in Madison, Ind.

“Men and Women of Steel”Rotary Lift’s latest series of videos for its Raised in Madison campaign shines the spotlight on five hardworking employees in the company’s Madison, Ind. manufacturing and assembly plants. Watch the new “Men and Women of Steel” videos at www.rotarylift.com/Raised-In-Madison/Men-of-Steel.aspx.

Raised in Madison was launched last year to tell the “behind-the-lift” stories of the people who build and support Rotary Lift’s industry-leading car and truck lifts. The campaign highlights the pride and craftsmanship Rotary Lift employees put into their work, as well as the family atmosphere on the plant floor. The original Raised in Madison video series focused on the teams responsible for iconic Rotary Lift light- and heavy-duty products, while the new “Men and Women of Steel” series provides a more in-depth look at how some of the workers got their start at Rotary Lift and what the company means to them.

Raised in Madison is about the skill and dedication of our people, and how they work together every day to build vehicle lifts that set the industry standard for quality and value,” says Matt Webster, vice president and general manager, the Americas, for Rotary Lift parent company Vehicle Service Group (VSG). “This message has really resonated with our customers, employees and the Madison community. Rotary Lift workers take ownership of the products they build, and thanks to Raised in Madison, everyone is able to hear their stories firsthand.”

The five people profiled in the new “Men and Women of Steel” series have worked a combined 137 years at Rotary Lift. They are:

Phillip Brittain, value stream leader
Tim Buxton, two-post cell coordinator
Rick Hoskins, welder
John Jackson, SmartLift® team member
Kim Jones, cell coordinator

In the videos, the workers describe the jobs they have held at Rotary Lift, the products they have built and their co-workers.

“I could walk you through our shop and point out where people take their time to make the best welds that they can on the lift, put the best paint jobs on the lifts, inspect it all the way through the process to make sure they would be proud to get this lift that we produce,” says Brittain, “I just don’t know that you get that everywhere else.”

Additional employees are profiled on Rotary Lift’s “The Blueprint” blog and in new “Men and Women of Steel” ads that will debut in print and online in the coming months.

To learn more about the people behind Rotary Lift vehicle lifts, visit www.rotarylift.com/Raised-In-Madison. You can also find Rotary Lift on Facebook, www.facebook.com/RotaryLift and Twitter, twitter.com/RotaryLift. Check out Rotary Lift videos on Vimeo, http://vimeo.com/groups/rotary.

Media Contact:
Kristen Simpson
| Simpson Communications, LLC | (216) 991-4297 | kristen@simpsoncomm.com

04.13.2015 | New Rotary Lift Two-Post and Drive-On Brochures Make Finding the Right Lift Easier
Print and electronic brochures include application and accessory guides

Updated BrochuresRotary Lift has updated its two-post and drive-on lift brochures to provide a more comprehensive overview of each product line. The new brochures cover the full range of light-duty and heavy-duty lifts for each configuration, and also include guides to help customers find the right lifts and lifting accessories for their needs.

“Over the last year, Rotary Lift has introduced new four-post, two-post and alignment lifts, and has expanded its Shockwave™-equipped line of timesaving lifts,” says David Fischmer, marketing director for Rotary Lift parent company Vehicle Service Group (VSG). “This growth necessitated an update of our literature. In order to simplify the lift selection process, we used this opportunity to condense all two-post lifting information into one brochure and all drive-on information into another. This makes it easier to compare models and options.”

Lifts detailed in the updated two-post brochure range from the new space-saving ATO7 7,000 lb. capacity lift to the heavy-duty SPO18 18,000 lb. capacity lift, and include the best-selling SPOA10 10,000 lb. capacity lift. The drive-on brochure covers lifts with capacities ranging from 12,000 lbs. to 60,000 lbs., including new Shockwave-equipped SM and AR Series light-duty four-post lifts, the patented Y-Lift and new heavy-duty HDC Series runway lifts. Full specifications, photos and applicable diagrams are included for each lift.

The back of each brochure features a convenient new lift application guide. The guide shows which Rotary Lift models are suited for various vehicles based on weight, length and wheelbase. Customers can use the chart to identify the types of lifts that are appropriate for the vehicles they typically service.

In addition to vehicle lifts, the new brochures include photos and descriptions of productivity-building accessories offered by Rotary Lift. These include the patent-pending new LockLight™ device that shows at a glance whether a two-post lift is properly resting on its locks, and the new Wheel Wing™ tire hanger that simplifies tire, brake and suspension work. A chart showing all standard and optional features available for each lift is also included.

The new two-post and drive-on lift brochures are available in print from Rotary Lift distributors. For a digital version of the two-post brochure, visit www.rotarylift.com/pr/2post/. The digital drive-on brochure is available at www.rotarylift.com/pr/4post/drive-on/.

To learn more about the full line of vehicle lifts and lifting accessories available from Rotary Lift, visit www.rotarylift.com or call (800) 640-5438. You can also find Rotary Lift on Facebook, www.facebook.com/RotaryLift and Twitter, twitter.com/RotaryLift. Check out Rotary Lift videos on Vimeo, http://vimeo.com/groups/rotary.

Media Contact:
Kristen Simpson
| Simpson Communications, LLC | (216) 991-4297 | kristen@simpsoncomm.com

02.24.2015 | Stabilize Vehicles When Removing Heavy Components with New Light-Duty Jack Stands from Rotary Lift

KOI Auto PartsThe new RS4 supplementary tripod jack stand from Rotary Lift enables technicians to stabilize vehicles raised on lifts while removing heavy components like transmissions and differentials.

Rotary Lift introduces a lightweight, easy-to-use jack stand designed to stabilize vehicles loaded on two-post surface and inground lifts. The new RS4 supplementary tripod jack stand features 4,000 lbs. of capacity and can be raised to a maximum height of seven feet to reach nearly any raised vehicle.

“If you look at any new two-post or inground vehicle lift, you’ll see a decal that recommends the use of supplementary stands when removing heavy components,” says Ron Lainhart, parts & service manager for Rotary Lift. “That’s because the removal of heavy parts, like transmissions and differentials, can cause a shift in the vehicle’s center of gravity. In order to prevent the vehicle from becoming unstable, it’s best to have at least one supplementary stand at the vehicle’s front and one at its rear during these procedures.”

Two new RS4 jack stands can support a vehicle weighing up to 8,000 lbs. This includes most vehicles on the road today, up to and including most Class 2 pickup trucks.

To use the RS4 jack stand, technicians simply pull the locking pin from the top of the stand, raise the column to a desired height, and reinsert the pin. A screw-up adapter at the top of the column provides a fine-adjustment range of 5.5 inches. The adapter is fitted with a rubber contact pad to ensure a secure connection with the vehicle.

“RS4 stands are easy to set up and can be carried from bay to bay depending on a shop’s needs,” says Lainhart. “They offer an ideal, cost-effective solution for facilities that don’t need all the lifting capacity provided by Rotary Lift’s heavy-duty wheel-mounted stands.”

RS4 jack stands comply with the ASME PALD-2009 safety standard for portable automotive lifting devices.

To learn more about the Rotary Lift RS4 supplementary jack stand, contact your local Rotary Lift distributor, visit www.rotarylift.com or call (800) 640-5438. You can also find Rotary Lift on Facebook, www.facebook.com/RotaryLift and Twitter, twitter.com/RotaryLift. Check out Rotary Lift videos on Vimeo, http://vimeo.com/groups/rotary.

Media Contact:
Kristen Simpson
| Simpson Communications, LLC | (216) 991-4297 | kristen@simpsoncomm.com

02.17.2015 | Rotary Lift Named 2014 Equipment Vendor of the Year by KOI Auto Parts
Award recognizes Rotary Lift’s product quality and support

KOI Auto PartsKOI Auto Parts named Rotary Lift its 2014 Equipment Vendor of the Year for its product quality, sales and service support, inventory supply speed, and sales volume. Bill Beckman (left), KOI general manager of equipment and tools, presented Ken McWilliams, Rotary Lift regional sales manager, with the award on Jan. 8.

KOI Auto Parts, a leading automotive parts provider in Kentucky, Ohio, Indiana and West Virginia, has named Rotary Lift its 2014 Equipment Vendor of the Year. The annual award recognizes a manufacturer’s product quality, sales and service support, inventory supply speed, and sales volume.

“We have a very strong relationship with Rotary Lift, and we worked together to have a successful year in 2014,” said Bill Beckman, general manager of equipment and tools for KOI. “Rotary Lift offers innovative products and backs them up with the best service, support and training available.”

Beckman presented the award to Ken McWilliams, regional sales manager for Rotary Lift, on Jan. 8 in Cincinnati, Ohio, prior to the opening of the annual KOI Cavalcade of Customs car show and training expo. The car show featured more than 500 classic cars, customs, hot rods, motorcycles and trucks, while the training expo provided three days of classroom sessions for professional vehicle service technicians.

“We are honored to receive the Equipment Vendor of the Year award, but a lot of the credit should go to KOI,” says McWilliams. “Rotary Lift is successful because we have outstanding distribution partners. I’m looking forward to working with KOI to make 2015 another great year for both companies.”

KOI is a Rotary Lift ServAll™ distributor offering preventative maintenance contracts, lift inspections, field service and repairs. Rotary Lift previously won the KOI Equipment Vendor of the Year award in 2012.

About KOI Auto Parts
Headquartered in Cincinnati, Ohio, KOI Auto Parts is a leading automotive parts provider in Kentucky, Ohio, Indiana and West Virginia. It serves professional repair garages, collision centers, dealerships and retail customers through a network of more than 80 stores. The company was founded with one filling station in 1946 and joined the Federated Auto Parts group in 1987. KOI is the official auto parts store of the Cincinnati Reds and sponsors the KOI Cavalcade of Customs, Pumpkin Run Nationals Car Show, Kentucky Speedway and the 700 WLW KOI Racing Report.

To learn more about the full line of vehicle lifts and lifting accessories available from Rotary Lift, visit www.rotarylift.com or call (800) 640-5438. You can also find Rotary Lift on Facebook, www.facebook.com/RotaryLift and Twitter, twitter.com/RotaryLift. Check out Rotary Lift videos on Vimeo, http://vimeo.com/groups/rotary.

Information about KOI Auto Parts is available at www.koiautoparts.com, www.facebook.com/KOIAutoParts, or via phone at (800) 354-0408.

Media Contact:
Kristen Simpson
| Simpson Communications, LLC | (216) 991-4297 | kristen@simpsoncomm.com

02.04.2015 | Learn How to Improve Shop Productivity with Rotary Lift Mobile Column Lifts at TMC, Work Truck Show and Mid-America Trucking Show Product experts available to explain benefits of wireless lifts

NADA 2015Fleet operators can learn how Rotary Lift’s timesaving Mach™ Series mobile column lifts can help improve shop productivity at the upcoming TMC Annual Meeting & Transportation Technology Exhibition, Work Truck Show, and Mid-America Trucking Show.

Truck fleet managers can see firsthand the productivity benefits Rotary Lift wireless mobile column lifts offer at upcoming truck shows. Three of the truck industry’s largest annual shows will be held over the next two months, and Rotary Lift representatives will be available at each to discuss the best vehicle lifting options for attendees.

The 2015 truck trade show season begins with the TMC Annual Meeting & Transportation Technology Exhibition, Feb. 16-19 at Music City Center in Nashville, Tenn. Rotary Lift booth #2532 will feature a video display highlighting its timesaving Mach™ Series mobile column lifts. Rotary Lift Mach Series lifts feature the fastest rise and descent and setup times, so technicians spend less time waiting for the lift before getting to work. Patented, intuitive controls are located on each column, so the technician can operate the lift from whichever corner of the vehicle is most convenient.

Mach Series mobile column lifts are battery-operated and available with capacities of 13,000 lbs. or 18,000 lbs. per column. They can be ordered in sets of two, four, six or eight columns, so customers can buy the right amount of capacity for the vehicles they service.

At The Work Truck Show 2015, March 4-6 at the Indiana Convention Center in Indianapolis, Ind., attendees can see a set of four 18,000 lb. capacity Mach Series mobile columns in use in Rotary Lift booth #5575. The Mach Series lift on display will be equipped with Rotary Lift’s wireless communications option (lift model MCHW418), which eliminates bulky communications cables, providing a completely clear floor under and around the vehicle. This makes it easier to walk and move tool carts around the service bay. The wireless option also reduces setup time.

Rotary Lift’s wireless Mach Series mobile column lift will also be on display at the Mid-America Trucking Show, March 26-28 at the Kentucky Expo Center in Louisville, Ky. The lift will be loaded with a vehicle in Rotary Lift booth #90100, which is located outside near the entrance to the North and South Wing lobbies.

To learn more about Mach Series mobile column lifts or any other product in Rotary Lift’s complete line of heavy-duty vehicle lifts, stop by the Rotary Lift booth at one of these shows, contact your local Rotary Lift distributor, visit www.rotarylift.com or call (800) 640-5438. You can also find Rotary Lift on Facebook, www.facebook.com/RotaryLift and Twitter, twitter.com/RotaryLift. Check out Rotary Lift videos on Vimeo, http://vimeo.com/groups/rotary.

Media Contact:
Kristen Simpson
| Simpson Communications, LLC | (216) 991-4297 | kristen@simpsoncomm.com

01.24.2015 | New Rotary Lift ATO7 Narrow Two-Post Lift Lets Dealers Upgrade Service Facilities Without Adding Space

NADA 2015San Francisco (Jan. 24, 2015) NADA Expo Booth #2519S – Rotary Lift’s narrow ATO7 7,000 lb. capacity two-post lift provides an ideal solution for dealers updating older facilities or just looking to save space. The lift can pick up most passenger vehicles and features an overall width of only 10 feet, 3 inches – 14.5 inches narrower than a traditional two-post lift.

“In regions like the Northeast, space is at such a premium that many dealers choose to upgrade existing facilities instead of expanding. An issue that many encounter is wanting to replace old air-over-hydraulic inground lifts with modern lifts. Unfortunately, most modern lifts are too wide for these old, narrow bays,” says Jim Dirksen, vice president of light-duty for Rotary Lift. “Our new ATO7 lift makes it possible to update those narrow bays within the same footprint, so dealers don’t have give up any valuable service bays. The Rotary Lift ATO7 two-post lift is our most popular lift in Europe, and it offers many benefits to North American dealers.”

While its overall width is significantly narrower than a standard two-post lift, the ATO7 lift is designed to provide maximum drive-through space between the columns. Its 92-inch clearance is only three inches narrower than Rotary Lift’s bestselling SPOA10 two-post lift, leaving plenty of room for technicians to work.

The ATO7 lift is equipped with many of the features that make the larger SPOA10 two-post lift so popular, including Rotary Lift’s low-profile screw-up adapters with three-stage front arms, stacking adapters and adapter storage racks.

“Today’s light-duty vehicles, including most popular cars, SUVs and pickup trucks, have an average weight of around 4,000 lbs.,” says Dirksen. “And OEMs are going to continue to shed weight from their vehicles through the use of aluminum and other modern metals. The ATO7 lift’s 7,000 lbs. of lifting capacity is more than enough for most dealers.”

To provide access to the vehicle’s interior and under-dash components, the ATO7 two-post lift features a true asymmetric design. The columns are each rotated 45 degrees toward the rear of the vehicle, which allows for maximum door opening space while keeping the vehicle’s center of gravity in line with the optimum load capacity of the columns. This reduces unnecessary wear and tear on the lift column, carriage and bearings.

The space-saving new ATO7 two-post lift is on display in the Chief Automotive Technologies booth (#2419S) across the aisle from the Rotary Lift booth (#2519S) at the NADA Expo 2015.

To learn more about the full line of vehicle lifts and lifting accessories available from Rotary Lift, stop by the Rotary Lift booth (#2519S) at the NADA Expo, visit www.rotarylift.com or call (800) 640-5438. You can also find Rotary Lift on Facebook, www.facebook.com/RotaryLift and Twitter, twitter.com/RotaryLift. Check out Rotary Lift videos on Vimeo, http://vimeo.com/groups/rotary.

Media Contact:
Kristen Simpson
| Simpson Communications, LLC | (216) 991-4297 | kristen@simpsoncomm.com

01.23.2015 | Efficiently Service High-Roof Vans with New Extended-Height Two-Post Lift from Rotary Lift

NADA 2015San Francisco (Jan. 23, 2015) NADA Expo Booth #2519S – The commercial van market is enjoying a renaissance as businesses and individuals flock to new unibody models including the Ford Transit, Mercedes-Benz Sprinter, Nissan NV and Ram ProMaster. Technicians can efficiently service even the tallest high-roof vans with the new Rotary Lift extended-height SPO12 two-post lift introduced today at the NADA Expo 2015. The new extended-height option, which increases the lift’s overall height by three feet, is available for both the standard and timesaving Shockwave™ SPO12 models.

“Some of the new European-style commercial vans are more than nine feet tall, which is considerably taller than traditional American vans,” says Jim Dirksen, vice president of light-duty lifting for Rotary Lift. “Technicians who attempt to service the new vans with standard or even older extended-height two-post lifts may not be able to raise the vehicles high enough for under-vehicle work. Rotary Lift’s new SPO12 EH3 extended-height option increases the SPO12 two-post lift’s overall height to more than 16 feet, providing the necessary clearance for technicians to position tall vehicles at a comfortable working height. With 12,000 lbs. of capacity, the lift is more than capable of picking up even the largest high-roof van.”

The Rotary Lift extended-height SPO12 two-post lift features a symmetric design that keeps the vehicle’s center of gravity directly between the columns for maximum stability. This provides an ideal setup for lifting large vehicles up to and including Class 3 work trucks and vans. The SPO12 lift is equipped with three-stage arms and adjustable frame-contact adapters for reaching a wide range of manufacturer-recommended pick-up points, and its lightweight aluminum stackable adapter inserts make setup easy.

When equipped with Rotary Lift’s patent-pending Shockwave technology, the SPO12 EH3 lift can raise a vehicle 80 inches in just 25 seconds and lower it in 19 seconds. This makes it the world’s fastest extended-height lift, with a rise and descent that’s twice as fast as other lifts, so technicians can complete more jobs each day. Positioning the vehicle on the lift is also quicker with Shockwave, thanks to the Spotline™ laser spotting guide. The Spotline laser projects a green line into the middle of the bay, so the technician simply lines up the middle of the vehicle hood or dash with the laser line and drives between the lift’s columns. As an added benefit, Shockwave-equipped SPO12-SW EH3 extended-height lifts provide an additional three inches of rise so technicians have more workspace under the vehicle.

The new Shockwave-equipped extended height SPO12 lift (model SPO12-SW EH3) is on display in both the Rotary Lift booth (#2519S) and the Ford Motor Company/Ford Commercial Truck booth (#103S) at the NADA Expo.

To learn more about the full line of vehicle lifts and lifting accessories available from Rotary Lift, stop by the Rotary Lift booth (#2519S) at the NADA Expo, visit www.rotarylift.com or call (800) 640-5438. You can also find Rotary Lift on Facebook, www.facebook.com/RotaryLift and Twitter, twitter.com/RotaryLift. Check out Rotary Lift videos on Vimeo, http://vimeo.com/groups/rotary.

Media Contact:
Kristen Simpson
| Simpson Communications, LLC | (216) 991-4297 | kristen@simpsoncomm.com

01.22.2015 | New Rotary Lift LockLight™ Car Lift Accessory Provides Peace of Mind

NADA 2015San Francisco (Jan. 22, 2015) NADA Expo Booth #2519S – Rotary Lift introduces LockLight™, a patent-pending new lift accessory that shows technicians, shop managers and health/safety inspectors at a glance if a vehicle lift is resting on its locks.

Every time a technician raises a vehicle for service on a lift, standard industry safety practices require that the lift be “lowered to locks” before starting work. To do this, the vehicle is raised to slightly above working height, and then lowered a bit until the lift locks engage. This process relieves the lift’s hydraulic pressure and places the load of the vehicle securely on mechanical safety latches. Doing so reduces the chance of the vehicle freefalling if the lift system fails.

Prior to the introduction of LockLight, the only way to tell if a lift was on its locks was to press the “down” button — if the lift moved, its locks were not engaged.

“Anytime a vehicle is in the air, the lift should be on its locks,” says Ron Lainhart, parts and service manager for Rotary Lift. “This practice is outlined in the Automotive Lift Institute (ALI) Lifting It Right vehicle lift safety manual and training course. Recently, occupational safety and health inspectors have been citing dealerships for each lift they find that is not on its locks with a vehicle in the air. LockLight is the only product on the market that gives a visual indicator of whether or not a lift is resting on its load-holding device. With LockLight, shop managers can tell at a glance whether or not all the lifts in use at any given time are on their locks as they should be, making it a pretty effective insurance policy against citations, employee injury and property damage caused by improper lift use.”

The LockLight device is approximately four inches square with a large light in the center. It is mounted to the lift or the control console (for light-duty inground lifts) and connected to the lift’s hydraulic system. When LockLight detects that the lift’s hydraulic pressure has been relieved, the light in the center turns green, indicating that the lift is on its locks and work can begin.

LockLight (part #FA834 for 110V and part #FA835 for 220V) can be installed on any Rotary Lift two-post or four-post surface lift, or SmartLift® inground lift. It is also compatible with other brands of hydraulic lifts.

For a live LockLight demonstration, stop by the Rotary Lift booth (#2519S) at the NADA Expo in the Moscone Center, San Francisco, Jan. 23-25. To learn more, contact your local Rotary Lift distributor, visit www.rotarylift.com or call (800) 640-5438. You can also find Rotary Lift on Facebook, www.facebook.com/RotaryLift and Twitter, twitter.com/RotaryLift. Check out our product videos on Vimeo at http://vimeo.com/groups/rotary.

Media Contact:
Kristen Simpson
| Simpson Communications, LLC | (216) 991-4297 | kristen@simpsoncomm.com

01.07.2015 | Find the Right Lift for Servicing New “European Style” Commercial Vans in the Rotary Lift Booth at NADA Expo

NADA 2015Rotary Lift will show off the full capabilities of its new Shockwave™-equipped, extended-height 12,000 lb. capacity two-post lift at the upcoming NADA Expo. The timesaving SPO12-SW EH3 lift, which features three feet of extra height, will be loaded with the tallest, longest version of the new Ford Transit full-size commercial van in the Rotary Lift booth (#2519S) at the event, which is held Jan. 23-25 in San Francisco.

“Ford, Mercedes-Benz, Nissan and Ram have created a market for high-roof vans that did not exist a few years ago,” says Jim Dirksen, vice president of light-duty lifting for Rotary Lift. “As sales of these vehicles increase, dealers will need to have the right equipment to perform service work on even the largest vans. Our new extended-height SPO12 12,000 lb. capacity two-post lift not only can pick up all of these vans, when it’s equipped with Shockwave technology, it’s also the fastest such lift in the world.”

The SPO12 two-post lift features a symmetric design that keeps a heavy vehicle’s center of gravity directly between the columns for maximum stability. With the three-foot extended height option, the lift has an overall height of more than 16 feet. This provides ample room to work under tall vehicles like the high-roof Transit, which is slightly more than nine feet tall.

Equipped with Rotary Lift’s Shockwave package, the SPO12 can lift a vehicle 80 inches in just 25 seconds and lower it in 19 seconds. This is twice as fast as a standard lift’s rise and descent, which means technicians can complete more jobs each day. To show just how much faster a Shockwave-equipped lift is compared to a standard lift, the Rotary Lift NADA Expo booth will also include two 10,000 lb. capacity SPOA10 two-post lifts loaded with Mercedes-Benz C-Class sedans. One of the SPOA10 lifts will be equipped with Shockwave and one will be a standard model, so attendees can watch lift races between the two.

Rotary Lift will also use the NADA Expo to introduce dealers to a patent-pending accessory that shows technicians, shop managers and health and safety officials at a glance if a lift is resting on its locks. The new LockLight™ connects to a lift’s hydraulic system and shines a green light when the lift is lowered onto its locks. Standard industry safety practices require that a lift be lowered to locks before a vehicle is serviced, and health and safety inspectors can cite a shop for each lift they find in the air that is not on its locks. With LockLight, shop managers can easily see whether or not all the lifts in use at any given time are on their locks as they should be, which helps to reduce improper lift use.

Expo attendees looking to maximize productivity in small facilities can walk across the aisle to the Chief Automotive Technologies booth (#2419S) to see the new Rotary Lift ATO7 7,000 lb. capacity two-post lift in action. The lift features an overall width of just 10 feet, 3 inches, which is 14.5 inches less than a traditional two-post lift. While its exterior dimensions are significantly narrower than a standard two-post lift, the ATO7 lift’s drive-through clearance is only three inches narrower than that of the SPOA10 two-post lift. At the NADA Expo, the lift will be used to demonstrate the out-of-level frame measuring capabilities of Chief’s LaserLock™ Live Mapping™ system.

Rotary Lift’s NADA Expo booth will also include a display showing the features of SmartLift®, the world’s most popular inground lift. Attendees can see additional Rotary Lift products in the FCA USA LLC (#3019N), Ford Motor Company/Ford Commercial Truck (#103S), and General Motors LLC (#3903N) booths on the trade show floor.

To learn more about the full line of vehicle lifts and lifting accessories available from Rotary Lift, stop by the Rotary Lift booth (#2519S) at the NADA Expo, visit www.rotarylift.com or call (800) 640-5438. You can also find Rotary Lift on Facebook, www.facebook.com/RotaryLift and Twitter, twitter.com/RotaryLift. Check out Rotary Lift videos on Vimeo, http://vimeo.com/groups/rotary.

Media Contact:
Kristen Simpson
| Simpson Communications, LLC | (216) 991-4297 | kristen@simpsoncomm.com