Maintaining quality and consistency is our top priority.

What do the certifications and standards mean to you?

Trust. When you purchase a Rotary® lift you already know you are getting a proven product. You are also getting the trusted relationship that comes with having a partner that is ISO9001 certified as well as the industry standard Automotive Lift Institute (ALI).

ISO9001 Certification

ISO9001 is the HIGHEST international benchmark of quality. This highly exclusive certification means that Rotary's Quality Management System is among the best in the world. Customers dealing with an ISO9001 certified company know that the firm has undergone rigorous quality testing and will continue to meet these high standards on an ongoing basis.

The ISO9001 certification process is based on a wide variety of separate elements of the quality management system. An independent, accredited auditing agency verifies that those elements are consistently present, then a certificate of compliance is awarded.

It takes a tremendous commitment of resources and effort to met the requirements, but ISO9001 certification puts a company on equal footing with some of the most respected and quality-driven firms in the world.

Research shows that firms certified to ISO9001 standards significantly outperform competitors in many of the main business ratios. Our ISO9001 certification demonstrates our commitment to provide the highest quality lift products in North America, states Gary Kennon, president of Rotary Lift. "Our customers have recognized Rotary as the world class lift manufacturer."

North American Lift Standards

The Automotive Lift Institute (ALI) was formed in 1945 to ensure that lifts were being constructed to adequate safety standards. Rotary Lift was one of the founding members, and has been active in the organization for over 50 years. Through the years, ALI sponsored nationally accepted construction and performance standards.

In 1993, the ALI and its members began a rigorous testing and certification program for lifts. The program uses an independent third-party testing laboratory called ETL. ETL meets OSHA requirements as one of only 18 Nationally Recognized Testing Laboratories in the country. ETL tests the lifts to insure compliance with the American NationalStandard ANSI/ALI ALCTV-2011 and ANSI UL Standard 201 and periodically inspects the factory where the lifts are made. If the lift passes the tests and the factory meets the standards, then the lift may carry the gold "ALI Certified/ETL Listed Mark."

An ALI/ETL certification also requires that complete instructions, manuals and safety documents be included with the lift. It's important for a lift buyer to understand that just because a lift manufacturer states that a lift is ALI/ETL certified, this is no guarantee that all of its lifts are certified. Each individual lift model must receive is own ALI/ETL certification.

Today, a majority of the lifts sold in the U.S. and Canada are ALI/ETL certified. This makes it very easy for dealers to enjoy the confidence and peace of mind that comes with selecting certified lifts for their shop. Are the non-certified lifts safe? Will they stand up to long term use? Without that ALI/ETL seal on the label, you can't really know for certain what you're getting yourself into.

International Standards

In addition to the ISO9001 and ALI/ETL certifications, many of Rotary's products also meet the rigorous standards for Canada (CSA), Europe (CE) and Germany (TUV).

To meet CE Certification standards, a Notified Body must be involved in the process. The process varies depending on whether there are harmonized standards for the product or not. In the case of vehicle lifts, there are no official standards at this time. Here, the Notified Body inspects the product, verifies tests, and receives documentation on the product (Technical File). The Notified Body then issues an EC-type Examination Certificate (CE Certificate). This certificate is referenced on the Declaration of Conformity to Type that the manufacturer issues.

The CE mark can now be placed on the product. If someone questions the validity of the CE mark, the Notified Body has a Technical File to show verification that the product meets standards.

As for TUV vs. CE, we used TUV to verify our CE compliance. This is similar to ETL verifying that our domestic lifts meet ALI Standards. The fact that TUV has a reputation of being strict in their interpretation of standards (we found this out in the arguments we lost with them during their inspection), adds to the credibility of our product. Other Notified Bodies may not spend the time paying attention to detail like TUV does. This is why TUV carries more "clout" than other agencies and why some people put more emphasis on seeing TUV on a product than just seeing CE.

Related Info



Be sure your lift is certified by going to ALI.